Where is it profitable to buy traffic in TG to effectively promote your business
Where is it profitable to buy traffic in TG to effectively promote your business
Telegram today is not just a messenger, but a full—fledged ecosystem with a multi-million paying audience. This opens up tremendous opportunities for businesses to attract customers. However, Telegram's organic growth is a long process and not always predictable. That is why many entrepreneurs and marketers decide to buy traffic in TG in order to speed up the results. Properly organized traffic purchase allows you to quickly build up your subscriber base, increase sales, and increase brand awareness.
The question is not whether it is worth buying traffic, but where and how to do it as profitably and safely as possible. Choosing the wrong site or format can lead to draining the budget and attracting an inappropriate bot audience. In this article, we will analyze in detail the main ways to purchase traffic on Telegram, their advantages, disadvantages and pitfalls, so that you can make an informed choice.
Official advertising: Telegram Ads
The Telegram Ads platform is an official advertising account from the creators of the messenger. Advertisements are short text messages of up to 160 characters that appear on large public channels with an audience of over 1,000 subscribers. This is the safest and most transparent way to buy traffic in TG, as you work directly with the platform, which eliminates the risk of fraud by channel administrators.
The main advantage of Telegram Ads is accurate targeting. You can customize the display of ads for the audience of specific channels or select channels by topic. This allows you to attract the most relevant users who are already interested in your niche. For example, if you sell sports nutrition, you can set up ads for channels about fitness, healthy lifestyle, and bodybuilding. This approach ensures high conversion rates and high-quality subscriber growth.
However, this method has significant limitations. Firstly, the entry threshold is high. The minimum budget for launching a campaign through official resellers can be several thousand euros, which makes this tool inaccessible to small businesses and novice professionals. Secondly, strict moderation. Telegram prohibits advertising of many "gray" and even some "white" topics, such as cryptocurrencies, gambling, certain types of financial services and dietary supplements. If your business belongs to one of these categories, you will have to look for alternative ways to buy traffic in TG.
Crops in channels: direct purchase and exchanges
Seeding, or direct purchase of advertising posts in other Telegram channels, is the most popular and flexible method of attracting an audience. The bottom line is simple: you negotiate with the channel's administrator to place your advertisement on his site for a certain time (usually 24 hours). This method allows you to buy traffic in TG in almost any topic, including those that do not pass moderation in Telegram Ads.
There are two main approaches to the purchase of crops:
Direct communication with administrators. You independently search for suitable channels, analyze their audience and statistics, and then contact the owner to discuss terms and prices. This method requires a lot of time and analytical skills, but it allows you to negotiate more favorable terms and get an individual approach. The key step here is to check the channel for fraud. It is necessary to analyze the indicators of engagement (ERR), the dynamics of subscriber growth and views.
The use of advertising exchanges. Exchanges (for example, Telega.in , TGStat Ads) act as intermediaries between advertisers and channel owners. They provide catalogs of sites with filtered statistics, secure transactions, and process automation. This significantly saves time and reduces the risk of running into scammers. However, prices on exchanges may be slightly higher due to the service's commission. For beginners who want to safely buy traffic in TG, exchanges are the best starting option.
The main advantage of crops is nativeness. Your advertisement message looks like a regular post in the feed, which inspires more trust among users compared to the official labeled advertisement. You can use expanded texts, images, videos and buttons with links, creating the most attractive and conversion creative.
How to choose a channel for buying ads
Regardless of whether you buy ads directly or through an exchange, choosing the right channel is the key to success. An incorrectly chosen platform will lead to the fact that you will simply waste money. To effectively buy traffic in TG, it is necessary to carefully analyze each potential donor channel.
The first thing you should pay attention to is the subject matter. It should match yours as much as possible or be adjacent. It makes no sense to advertise programming courses in a recipe channel. The audience simply won't understand your suggestion.
The second is the analysis of statistics. Don't just look at the number of subscribers. This indicator is easy to wind up. The following metrics are much more important:
Average number of views per post. Compare it with the number of subscribers. An engagement rate (ERR) of 15-30% or higher is considered normal. If posts collect 2,000 views per 100,000 subscribers in a channel, most likely most of the audience are bots.
Subscriber dynamics. Use analytics services such as TGStat or Telemetr to view audience growth history. Sudden jumps and dips may indicate the purchase of bots or participation in "giveaways". Look for channels with smooth, organic growth.
Traffic source. See where new subscribers come from in the channel. If he actively buys advertising in high-quality channels, this is a good sign.
The third important aspect is the quality of the content and the activity of the audience. Read the posts in the channel, look at the comments (if they are open). Live communication, relevant questions, and discussions are signs of an active and engaged audience. This is the audience that is most likely to respond positively to your advertising offer when you decide to buy traffic in TG on this site.
Alternative and less obvious ways
In addition to official advertising and seedings, there are other methods that allow you to buy traffic in TG. They may be smaller in scale, but with the right approach, they demonstrate excellent efficiency, especially for niche projects.
One of these methods is to purchase ads from Telegram bots. Many popular bots (for example, for downloading content, image processing, or information retrieval) have a large active audience. Advertising in them can be carried out in the form of a mailing list to the user base or a branded message in the bot interface. This method works well if the bot's functionality overlaps with the subject of your business.
Another option is to work with opinion leaders and experts. This is not exactly a direct traffic purchase, but rather a collaboration. You can negotiate with a well-known blog in your niche.