Where is it profitable to buy telegram traffic for fast subscriber growth
Where is it profitable to buy telegram traffic for fast subscriber growth
Telegram has long ceased to be just a messenger, becoming a powerful platform for doing business, developing a personal brand and creating media. Natural audience growth is a long and laborious process. Therefore, for a quick start and scaling of the project, arbitrators and channel owners are increasingly resorting to the purchase of advertising. The right decision ** to buy telegram traffic** can lead to explosive growth, but a mistake in choosing a source will lead to budget drain and disappointment. Let's figure out where and how to buy an audience so that the investment pays off.
Understanding the target audience before purchasing
Before looking for advertising platforms, you need to create a detailed portrait of your ideal subscriber. Without this step, any attempt to ** buy telegram traffic** turns into a lottery. Answer the key questions:
"Who are these people?" (Gender, age, Geography)
What are they interested in? (Hobbies, professional fields)
What problems do they want to solve with your content?
Which channels have they already subscribed to?
Competitor analysis is your main assistant at this stage. Explore channels in your niche with an active and engaged audience. See where they advertise. Analytics services such as TGStat or Telemetr allow you to track advertising posts and understand which channels bring them subscribers. This will not only give you a list of potential donors, but it will also help you formulate an offer for your future advertising campaign more precisely. The better you understand your target audience, the cheaper each attracted subscriber will cost.
Main traffic sources in Telegram
The messenger advertising market offers several key ways to attract an audience. Each of them has its own specifics, cost and efficiency. The choice depends on your budget, channel theme, and goals.
Direct purchase of advertising in other channels
This is the classic and most controlled way to buy telegram traffic. You contact the administrator of the channel you are interested in directly and arrange for the placement of an advertising post.
Advantages:
Accurate targeting: You choose the channels that are most relevant to your audience. If you have a channel about investments, you go to channels about finance and business.
Flexibility: You can agree on non-standard formats, time of placement, and discuss a discount on wholesale purchases.
Transparency: You can see the donor channel, its content, and subscriber activity, and you can evaluate the potential impact.
Disadvantages:
Labor costs: Channel search, negotiations with administrators, checking for bot fraud, monitoring the output of ads — all this takes time.
Risk of fraud: You can run into an unscrupulous admin who will take the money and not post, or a channel with bots where there will be no real traffic.
To minimize risks, always check the channel through analytics services. Look at the ER (engagement level), the dynamics of subscriber growth (smooth, without sudden jumps), the number of views on posts. An adequate ER for an author's blog is 15-30%, for a news or entertainment blog — 10-20%.
Telegram Advertising Exchanges
Exchanges act as intermediaries between advertisers and channel owners. They automate the process and act as the guarantor of the transaction. This is a convenient option for those who want to buy telegram traffic without unnecessary hassle.
Advantages:
Security: The exchange freezes the advertiser's funds and transfers them to the channel owner only after fulfilling the obligations. The risk of being deceived is minimal.
Time saving: A huge catalog of channels with filters by subject, price, and coverage. There is no need to manually search for contacts and conduct long negotiations.
Analytics: Platforms often provide their own channel statistics, which makes it easier to choose.
Disadvantages:
Commission: The exchange charges a percentage for its services, which increases the total cost of the placement.
Less flexibility: You work within the framework of the standard formats and rules of the site. It is more difficult to agree on individual terms.
Popular exchanges are a handy tool, especially for beginners. They allow you to quickly launch an advertising campaign and get the first result without going into manual search and verification of each administrator.
Official Telegram Ads Advertisement
Telegram Ads is the official advertising platform from the messenger itself. Advertising messages appear at the bottom of large public channels (from 1,000 subscribers) and do not contain media files, just a short text and a button.
Advantages:
Wide coverage: Your ad will be seen by users of thousands of channels that match your targeting settings.
Accurate targeting: You can target users by language, interests, and even subscribers to specific channels. It is a powerful tool for attracting the target audience.
Nativity: The advertisement looks like a system message and does not annoy users as much as standard advertising posts.
Disadvantages:
High entry threshold: The minimum budget for launching a campaign through Telegram Ads is in the thousands of euros, which makes this tool unavailable for most small projects. There are intermediary services that allow you to enter with smaller budgets, but they charge their own commission.
Restrictions: Short text (up to 160 characters), no pictures or videos. You need to be able to create catchy and concise creatives.
Telegram Ads is a tool for large brands and serious arbitration teams that are willing to invest significant amounts to buy telegram traffic in large volumes.
How to evaluate the effectiveness of traffic purchase
Just buy telegram traffic is half the battle. It is important to understand how profitable your investment turned out to be. The key indicator here is CPF (Cost Per Follower), or the cost per subscriber.
It is calculated using a simple formula:
CPF = (Cost of placement) / (Number of subscribers who have come)
For example, you paid 5,000 rubles for an ad and got 250 new subscribers.
CPF = 5000 / 250 = 20 rubles.
The normal cost of a subscriber varies greatly depending on the niche.
Entertainment topics (humor, memes): CPF can be 5-15 rubles. The audience comes easily, but it is less monetizable.
Educational and news channels: CPF is usually in the range of 15-40 rubles.