Video Ad Formats on Mobivion: How to Effectively Attract Your Target Audience
Video advertising remains one of the most powerful tools for attracting user attention and increasing conversions in traffic arbitrage. To fully understand all the nuances and choose the optimal strategy for your offer, you can always Contact a manager, who will help you launch your first campaign. The Mobivion advertising network offers a wide range of formats, each with its own unique features and best suited for specific goals. Understanding the differences between them is the key to building a successful and profitable advertising campaign. Choosing the right video ad format directly impacts reach, engagement, and, ultimately, your ROI.
In our network, we prioritize the effectiveness of each tool, so our partners can choose from several time-tested solutions. Let's review the main video ad formats available on the Mobivion platform and learn how to use them to achieve maximum results.
In-Stream Video: Maximum Engagement
In-stream is a classic and one of the most recognizable video advertising formats. These videos are embedded directly into the video content the user is already watching on the website. They can appear at the beginning (pre-roll), middle (mid-roll), or end (post-roll) of the main video.
The main advantage of in-stream is its high level of engagement. The user is already primed to watch the video, and your ad message becomes part of that experience. This guarantees that your ad will be viewed with a higher probability than with other approaches.
Pre-roll is ideal for quickly capturing attention. The first 5-10 seconds are critical. Your goal is to engage the user so much that they don't skip the ad. This format is excellent for increasing brand awareness and announcing promotions.
Mid-roll – appears in the middle of the main content. This video ad format has a high view-through rate (VTR), as the user is interested in continuing to watch the main video. However, it's important that the ad is relevant and not irritating.
Post-roll – appears after the main video ends. The user has already received what they wanted and is more open to additional information. This format works well for offers that don't require immediate action, such as subscriptions or registrations.
For in-stream advertising at Mobivion, we recommend using short, dynamic creatives that can capture attention from the first seconds. It's important to clearly formulate the offer and include a noticeable call to action.
Out-Stream Video: A Native Approach and Wide Reach
Out-Stream, also known as In-Read or Native Video, is a fundamentally different approach. This video ad format is embedded not in a video player, but within the text content of a page – for example, between paragraphs of an article. The video begins playing automatically (often without sound) when it comes into the user's view while scrolling.
The main advantage of out-stream is its native and unobtrusive nature. The ad doesn't interrupt the main content, but rather seamlessly complements it. This reduces banner blindness and creates less negative feedback among the audience.
These video ad formats are ideal for reaching a wide audience on content sites, blogs, and news portals. Since sound is muted by default, it's crucial to create visually appealing creatives with subtitles or clear video that conveys the essence of the offer without the need for audio.
In Mobivion, out-stream traffic is highly effective for verticals such as product, nutrition, finance, and dating. If you're unsure which creative is best for your out-stream campaign, you can always get advice and examples of successful cases by Contact the manager, who can help you with the settings. The flexibility of this format allows you to attract high-quality traffic for virtually any offer.
Slider: A Noticeable and Interactive Format
A slider is a type of out-stream ad that appears in the corner of the screen (usually the lower right) and follows the user as they scroll through the page. This video ad format provides constant visual contact with the audience without obscuring the main content.
Key characteristics of slider ads:
High visibility: the video is always in view.
Interactivity: the user can expand the video, turn on the sound, or close it at any time.
Unobtrusive: the small window size does not interfere with the main website content.
Sliders work well for cost-per-action (CPA) campaigns. They constantly remind the user of the offer, gently nudging them to click through. This video ad format is effective for retargeting when you need to "catch up" with a user who has already shown interest in your product.
Video Banners : a combination of static and dynamic content
A video banner is a hybrid format that combines a traditional banner slot with video content. Instead of a static image, a short video plays in a standard banner space (e.g., 300x250).
This video advertising format allows you to liven up standard ad spaces and attract more attention. Users are accustomed to ignoring static banners, but a moving image instantly stands out on a page.
Video banners are ideal for:
Increasing CTR compared to traditional banners.
Quickly testing video creatives on large traffic volumes.
Promoting offers with a striking visual component (games, dating, product).
With Mobivion, you can purchase traffic from video banners on thousands of partner sites. This is one of the most versatile video advertising formats, easily adapted to different goals and budgets.
How to Choose the Right Video Ad Format
The choice of a specific format depends on several key factors:
Campaign Goal. For brand awareness, in-stream pre-roll is best. For direct sales and lead generation, out-stream and slider are better.
Vertical. Gambling and betting convert well through dynamic in-stream and slider formats. Nutra and product ads perform well in native out-stream formats.
Budget. In-stream traffic is generally more expensive but delivers higher-quality views. Out-stream and video banners allow for greater reach at a lower cost.
Creative. If you have a high-quality video with a soundtrack, in-stream is the best choice. If the creative is designed for visual perception without sound, it's worth focusing on out-stream.
Experimentation is the foundation of successful affiliate marketing. Don't be afraid to test different video ad formats, combine them, and analyze the results. The Mobivion platform provides all the necessary tools for detailed statistics analysis, allowing you to quickly optimize campaigns and scale successful campaigns. The variety of available video ad formats opens up vast opportunities for any affiliate marketer, from beginners to experienced teams.
Try it out
Want to see for yourself the effectiveness of video advertising on our platform? You can launch a test campaign and get help choosing the optimal format for your offer. Our specialist will help you with settings, recommend working ad combinations, and provide access to the best traffic sources. Just contact us to get started.