Overview of modern traffic arbitration services and their key features
Overview of modern traffic arbitration services and their key features
Traffic arbitrage in 2024 is a high—tech industry where success directly depends on the tools used. Manual campaign launch and analysis are a thing of the past. Today's realities require automation, deep analytics, and the ability to quickly adapt to changing market conditions. It is for these purposes that numerous traffic arbitration services exist, which have become an integral part of the work of both novice and experienced teams.
Choosing the right set of tools determines the return on investment (ROI) and allows you to scale bundles with minimal risk. Modern platforms help solve a wide range of tasks, from searching and analyzing competitive creatives to automatically managing advertising budgets and hiding landing pages from moderation. Let's look at the key categories of such services and their functionality, which helps arbitrageurs earn money.
Trackers: the central node of analytics
A tracker is the foundation of any serious work in arbitration. Without it, it is impossible to objectively evaluate the effectiveness of an advertising campaign. This tool collects, processes, and organizes data about each click, click, and conversion. His main task is to provide the arbitrageur with a complete picture of what is happening so that he can make decisions based on numbers rather than intuition.
Key functions of trackers:
Collection of detailed statistics. Trackers record dozens of parameters for each visitor: GEO, device type, operating system, browser, click time, IP address, traffic source, and more. This allows for in-depth analysis and identification of the most conversion segments of the audience. For example, the analysis will show that users from a certain city with the latest version of iOS bring 90% of all conversions. This is a signal to optimize the campaign and disable inefficient segments.
A/B testing. Almost all modern trackers allow you to conduct split tests of landing pages and offers. You can direct traffic to multiple landing pages at the same time and track in real time which one shows the best conversion rate (CR). This is a critical feature for maximizing profits. Properly selected traffic arbitration services, including trackers, allow you to automate this process.
Traffic distribution. Based on the set rules, the tracker can automatically direct users to different offers or landing pages. For example, users from Thailand can be directed to one offer, and users from Vietnam to another. Alternatively, you can divide the traffic by device type: mobile users to the mobile landing page, and desktop users to the web version. This significantly increases the relevance of the offer and, as a result, the conversion rate.
Popular trackers include Keitaro, Binom, and PeerClick. Keitaro is often chosen for its flexible settings and the ability to install on its own server, which gives it full control over the data. Binom is famous for its click-through speed, which is critical when dealing with large amounts of traffic. PeerClick offers a cloud-based solution that is easier to set up for beginners. The choice of a specific tracker depends on the traffic volume, technical skills, and budget.
Spy services: intelligence and competitor analysis
Spy services (or spy services) are a powerful tool for analyzing competitors' advertising campaigns. They allow you to see which creatives, texts, landing pages, and offers other arbitrators are currently using. Using such platforms saves a huge amount of time and money on tests, allowing you to immediately launch proven approaches. These are indispensable services for traffic arbitration for finding working bundles.
The main features of spy services:
Search for advertisements. You can filter ads by GEO, traffic source (e.g. Facebook, TikTok, native networks), language, partner network, and keywords. This allows you to quickly find relevant examples for your vertical.
Creative analysis. Services show not only the ad itself, but also statistics on it: how long it has been "spinning", what coverage it has received, and what audience it is aimed at. If a creative has been active for several weeks or months, this is a sure sign of its profitability.
Downloading materials. Most spy services allow you to download found creatives (videos and images) and landing pages. This does not mean that they need to be copied one by one, but they can be used as a basis for creating your own unique materials, adapting them to your offer.
AdPlexity is one of the market leaders, offering separate solutions for different traffic sources: mobile, desktop, native, push notifications. Anstrex is another popular tool that is valued for its extensive database of push and native ads. Facebook Instagramming services such as AdHeart are often used to work with Facebook and Instagram. Proper use of spy services allows you to keep abreast of trends and not "reinvent the wheel."
Cloaking: protection from moderation and bots
Cloaking is a technology of content substitution. Moderators and bots of the advertising network are shown one page (white page) that fully complies with the rules of the site, and the target audience is shown another (black page) with the offer itself. This is a necessary tool when working with "gray" verticals, such as inside, gambling or dating, where direct advertising is often prohibited.
Modern traffic arbitration services for cloaking operate based on complex algorithms and databases. They analyze each visitor by a variety of parameters (IP address, User-Agent, HTTP headers) and determine whether he is a bot, moderator, or a real user.
A high-quality cloaking service must have up-to-date databases of IP addresses of moderators and bots, which are constantly updated. This is critically important because advertising networks are constantly improving their verification systems. Using outdated or substandard solutions is highly likely to lead to a ban on the advertising account and loss of money.
IM KLO and Cloak IT are well—known examples of specialized services. They integrate with popular trackers and CMS, simplifying the setup process. It is important to understand that cloaking always involves risks, and its use is a violation of the rules of most advertising platforms. However, in some verticals it is almost impossible to work without it.
Anti-detection browsers: anonymity and multiaccounting
Anti-detection browsers are specialized browsers that allow you to create and manage multiple advertising accounts from a single device. They replace the user's digital fingerprints, making each profile unique to advertising network analytics systems such as Facebook or Google.
A digital fingerprint includes dozens of parameters, from the browser version and operating system to installed fonts, screen resolution, and plug-ins. The anti-detection browser allows you to configure these settings for each profile, simulating work from different computers. Combined with proxy servers, this creates the illusion that all accounts belong to different people from different parts of the world.
Why does the arbitrageur need this?
Bypassing bans. If one advertising account is blocked, you can easily continue working from another without fear that the system will link them together.
Scaling. You can simultaneously run ads from dozens and hundreds of accounts, increasing traffic and profits.
Teamwork. Anti-detection browsers allow you to provide access to accounts to different team members without having to transfer usernames and passwords, save