Mobivion's effective solutions for working with top push networks and increasing conversions
Push traffic remains one of the most sought-after sources for affiliate marketers due to its direct contact with users and high engagement rates. However, working with it requires a deep understanding of the market, access to high-quality sources, and powerful optimization tools. If you'd like to get straight to the point and discuss how our sources can enhance your strategy, you can always Contact a manager for a personal consultation. In this article, the Mobivion team will examine the key challenges affiliate marketers face when working with push notifications and present specific solutions that will help you increase conversions and scale profits.
The market is oversaturated with offers, and finding truly high-quality traffic in the top push networks is becoming increasingly difficult. Many platforms offer huge volumes, but behind them are bots, irrelevant users, and burnt-out audiences. This leads to wasted budgets and frustration with the format. At Mobivion, we approach this issue differently, focusing on quality and technologies that enable our partners to achieve maximum ROI.
Specifics and Challenges of Push Traffic
Push notifications are short, clickable messages that appear on the user's device screen even when they're not on the subscription source website. This format is attractive for several reasons:
High visibility. The notification appears on top of all other windows, ensuring it's viewed.
Engaged audience. The user consents to receiving notifications, demonstrating their initial loyalty.
Wide reach. Push notifications work on desktop and mobile devices, covering virtually all popular operating systems and browsers.
Despite the advantages, working with traffic from top push networks is fraught with a number of challenges. The main problem is the decline in audience quality over time. Subscriber bases quickly burn out, users stop responding to notifications, and unscrupulous networks dilute their traffic with bots to maintain volume. Without the right tools, affiliate marketers risk wasting their budget on unconverting clicks, never achieving a profitable campaign.
Another challenge is intense competition. Popular GEOs and verticals are overheated, and auction bids in top push networks are constantly rising. To stay profitable, it's necessary not only to find a unique offer and creative but also to access traffic at a reasonable price, which can be challenging.
Mobivion Solutions for Effective Push Traffic Management
At Mobivion, we have developed a comprehensive approach that helps our partners overcome these challenges and consistently generate profits. Our solutions cover every stage of an advertising campaign, from source selection to detailed optimization.
Traffic Quality Comes First
We understand that the foundation of successful affiliate marketing is clean, converting traffic. That's why Mobivion has implemented a multi-level filtering system. All incoming traffic passes through our own and third-party anti-fraud systems, which filter out bots, proxies, and any other dubious traffic before it reaches the auction. This means you pay only for real, engaged users. We carefully select publishers and work directly with many sources, allowing us to control the quality of our subscriber databases. This sets us apart from many aggregators that simply resell traffic from other top push networks without proper verification.
Access to Exclusive and Private Sources
Competition drives the market, but it can also be the main reason for failure. To avoid overheated auctions, we provide our partners with access to unique traffic sources that are not publicly available from most top push networks. These can include our direct publishers or private feeds, which deliver higher conversion rates and EPC. Working with these sources allows you to find a fresh audience that hasn't yet seen hundreds of similar creatives and achieve conversions at a lower cost. To access private feeds and discuss customized terms for working with traffic from top push networks, we recommend contacting your personal manager directly: Contact manager. They will help you select sources for your specific vertical and GEO.
Deep Targeting Capabilities
A standard set of targeting options (GEO, device, OS) is often insufficient to create a profitable campaign. The Mobivion platform offers advanced options that allow you to precisely target your audience.
Subscription lifetime targeting. You can target new subscribers who are most active, or, conversely, your existing base if your offer requires it. This is a critical tool for working with top push networks. 2. Targeting by browser language. Allows you to filter out irrelevant users in multilingual GEOs. For example, in the US, you can only target a Hispanic audience.
Targeting by IP ranges and providers. Useful for offers that work exclusively with mobile operators.
This granularity allows you to create narrow audience segments, which directly impacts conversion rates and lowers the cost per lead. You stop wasting money on obviously irrelevant impressions and clicks.
Smart Optimization and Automation
Manual campaign optimization is time-consuming, especially when working with large traffic volumes. We offer tools that automate routine processes and help you make data-driven decisions.
Our platform allows you to create automated rules. You can set conditions under which a site (source ID) will be automatically blacklisted. For example, if a site has spent more than the cost per conversion and has not generated a single lead, the system will automatically blacklist it. This protects your budget and frees up time for more important tasks—analysis and developing new hypotheses. Working with this functionality transforms chaotic purchasing in top push ad networks into a manageable and predictable process.
Working Strategies for Maximum Results
Having access to high-quality traffic and tools is half the battle. The other half is using them correctly.
Testing Strategy
Don't launch a campaign with all available capacity right away. Start with a small budget to test the offer-creative-landing page connection. Use broad targeting to collect as much data as possible. After receiving the first 10-20 conversions, analyze the statistics: which devices, OS, regions, and platforms perform best? Based on this data, create whitelists and blacklists, gradually increasing the bid on the most effective segments. Our platform allows you to conduct such tests quickly and cost-effectively, which is a key advantage when working with top push ad networks.
Scaling Strategy
Once you've found a profitable combination, it's time to scale. At Mobivion, you can easily increase your volumes by simply raising your daily budget and bid. Thanks to our access to multiple sources, including the largest top push networks, you won't have any issues with traffic shortages. As you scale, continue to closely monitor your statistics and optimize your campaign, disabling sources that are no longer delivering results. Automatic rules are especially helpful here, as they help maintain ROI at the desired level even with very high volumes.
Working with Different Formats
Don't limit yourself to classic push notifications. At Mobivion, we also offer other formats, such as In-Page Push, Popunder, and Video. Combining formats often creates a synergistic effect. For example, you can use Popunder to attract a wide audience to a pre-landing page, and then follow up with the most interested users using push notifications. This strategy allows you to reach users at different stages of the funnel and significantly increase your conversion rate. Successful diversification of sources and formats is what distinguishes professionals working with top push networks from newbies.
Conclusion
Working with push traffic in 2024 requires a technological and analytical approach. Gone are the days when you could launch a campaign to a wide audience and reap easy profits. Today, success in affiliate marketing depends on traffic quality, targeting accuracy, and optimization speed. Mobivion provides all the necessary tools and resources to effectively compete in the market and achieve your financial goals. We offer more than just traffic; we offer a turnkey solution for working with top push networks, backed by expert support and cutting-edge technology.
Try it out
Theory is important, but in traffic affiliate marketing, practical results matter. To get started, contact our manager. They will help you select the best push traffic sources for your offers, demonstrate our platform's campaign optimization capabilities, and provide access to tools that will help you effectively work with even the most competitive top push networks.