Mobivion's CPM pricing: an effective way to scale your advertising campaigns
Choosing the right payment model in traffic arbitrage is the foundation upon which the profitability of the entire campaign is built. Today, we'll take a detailed look at one of the key and most powerful models for scaling: CPM (cost-per-impression). If you want to quickly test new ideas or increase volumes in existing campaigns, our managers will help you select the optimal settings and traffic sources to maximize your success with this model. For a consultation and customized terms, simply contact us: Contact manager.
The Mobivion advertising network offers the CPM model for most formats, including pop, push, in-page, video, and banner ads, opening up broad opportunities for affiliate marketers to purchase traffic across all verticals. Understanding how this model works allows you to not only buy traffic but do so with maximum efficiency, turning every dollar invested into profit.
What is CPM and how does this model work in traffic arbitrage?
CPM, or Cost Per Mille, is a model where advertisers pay a fixed price for one thousand impressions of their ad. The key difference from CPC (cost per click) and CPA (cost per action) is that a click or conversion isn't a prerequisite for debiting funds. You pay for the mere fact that your creative is shown to an audience.
At first glance, this may seem risky, as there's no guarantee of clicks. However, for an experienced affiliate marketer, CPM becomes a tool for control and predictability. You know exactly how much you'll spend to reach 100,000 or 1,000,000 users. The primary goal shifts from "getting a click" to "creating a creative that will drive that click." When you have an ad with a high click-through rate (CTR), CPM becomes more cost-effective than CPC. You pay for cheap impressions and receive expensive clicks, generating a positive ROI.
In the Mobivion ecosystem, this model is implemented through a real-time bidding (RTB) system. You set the bid you're willing to pay for 1,000 impressions across a specific targeting category (country, device, OS), and the system automatically deploys your ads to relevant sites.
Benefits of the CPM model for affiliates
Using the CPM model unlocks a number of strategic advantages, which are especially valuable when working with large traffic volumes. Proper use of this tool not only reduces costs but also provides a competitive advantage.
Maximum coverage and predictability of expenses
The first and most obvious advantage is the ability to achieve huge reach with a relatively small budget. When you launch a campaign using the CPM (cost-per-impression) model, the ad network aims to show your ad to the maximum number of users matching your targeting. This is an ideal scenario for testing new offers when you need to quickly gather initial data on audience response.
Furthermore, CPM (cost-per-impression) pricing provides complete cost transparency. You set your budget and bid, and you can be sure you won't spend more than planned. This significantly simplifies financial planning and unit economics calculations, especially when scaling multiple campaigns simultaneously.
High efficiency for creatives with good CTR
This is a key point for any affiliate marketer. If your banner, push notification, or video creative attracts attention and motivates the user to click, the CPM model unlocks its maximum potential. The formula is simple: the higher your ad's CTR, the lower your effective cost per click (eCPC).
Let's imagine a situation: you're buying traffic at a rate of $1 per 1,000 impressions. If your creative has a CTR of 1%, you get 10 clicks for $1, meaning the cost per click is $0.1. However, if you optimize your creative and increase the CTR to 2%, you'll get 20 clicks for the same $1, and the cost per click drops to $0.05. With CPC, you'd pay a fixed price for each click, losing the ability to influence its cost through the quality of your creative. This is why CPM (cost-per-impression) advertising rewards a high-quality and thoughtful approach to creating advertising materials.
Flexibility in testing and optimization
When launching to a broad audience, CPM (cost-per-impression) allows you to quickly gather statistics across various segments: devices, operating systems, browsers, and, most importantly, specific ad platforms (source IDs). After receiving the first 100,000-200,000 impressions, you can identify ineffective sources and blacklist them, while raising the bid for the highest-converting ones or moving them to a separate campaign (whitelist). This iterative approach allows you to gradually trim away all unnecessary factors, retaining only the most profitable traffic segments.
When CPM is the best choice for your campaign
Despite its versatility, the CPM model delivers best results in specific scenarios. Understanding these scenarios will help you make informed decisions and avoid wasting budget where a different model would be more appropriate.
Launching and testing new offers
When you enter a new GEO or start working with a new offer, you don't have data on which creatives and approaches will perform best. In this situation, CPM is the ideal tool for reconnaissance. You can launch 5-10 different creatives with broad targeting and a small budget. The goal isn't to make a profit, but to collect data: which creatives have the highest CTR, which platforms generate the first conversions, and which devices are most active. In just a few hours, you'll have enough information for initial optimization and more focused CPC or CPA campaigns.
Scaling Profitable Links
This is the primary scenario where CPM becomes indispensable. Let's say you've found a successful offer-creative-landing-GEO combination and are achieving a stable ROI on small volumes using the CPC model. Simply increasing your CPC campaign budget could quickly consume all available expensive traffic, making further growth impossible or unprofitable.
Switching to CPM (cost-per-impression) pricing solves this problem. You already know your creative has a good CTR, and you can confidently purchase huge volumes of cheaper traffic. This allows you to acquire entire audience segments, dominate the auction, and dramatically increase your daily profits.
Working with Pop and In-Page Push Formats
Some ad formats are naturally suited to the CPM model. For example, Popunder/Popup and In-Page Push traffic are inherently mass-market. Users see the ad regardless, and CTR becomes the primary performance metric. By purchasing this type of traffic using the CPM model, you gain access to the largest audience volumes at the lowest cost. The Mobivion ad network offers billions of daily impressions across these formats, making them ideal for scaling campaigns.
Features of working with CPM in the Mobivion advertising network
At Mobivion, we understand the needs of affiliate marketers, which is why our platform offers powerful tools for effectively managing CPM traffic. We do everything we can to ensure your CPM impressions generate maximum results.
High-quality traffic and detailed targeting. We work with thousands of direct publishers worldwide, guaranteeing high-quality traffic. Our targeting tools allow you to customize campaigns by GEO, city, device, OS, browser, language, and other parameters. This allows you to target the most relevant audience from the very beginning.
Variety of formats. You can use the CPM model for virtually all formats available to us: from classic banners and teasers to modern in-page push and native outstream video formats. This gives you the flexibility to choose an approach for any vertical, whether it's gambling, dating, nutra, or sweepstakes.
Optimization tools. Our platform provides detailed statistics in real time. You can track the performance of each creative and each platform. Blacklist and whitelist functionality allows you to fine-tune your traffic sources, disabling non-converting ones and focusing your budget on profitable ones. If you're having trouble analyzing sources or choosing a starting bid, our specialists are always ready to help. Simply Contact our manager, and we'll show you how to start optimizing your CPM campaign for best results.
Automatic rules. For experienced users, we offer an automatic optimization tool. You can set rules that will automatically disable sites that haven't achieved the desired KPI (for example, conversions or ROI), saving you time and protecting your budget.
In conclusion, it's safe to say that CPM is not just another purchasing model, but a powerful strategic tool. It's ideal for quickly collecting data, testing hypotheses, and, most importantly, aggressively scaling proven and profitable ad strategies.
Try it in practice
Theory is important, but only practice yields real results. Mobivion's CPM model opens up access to huge traffic volumes at competitive prices, and the best way to evaluate its potential is to run a test campaign.
To ensure your launch is as effective as possible, contact our manager. They will help you select the best GEOs for your offer, recommend optimal starting bids for the CPM auction, and guide you through all the features of our platform for further optimization. Learn how to scale your advertising campaigns today.