Mobivion reveals secrets on how to get website traffic quickly and effectively using various formats
In the world of digital marketing and traffic arbitrage, attracting visitors to a website is a key task, the success of any campaign depends on its solution. Both new and experienced webmasters are constantly searching for effective combinations and testing new sources and formats. The Mobivion platform specializes in providing a variety of traffic purchasing tools, and today we'll share the available advertising formats and how they can help solve the problem of driving traffic to a website. If you'd like to delve deeper into the details and receive a personal consultation, you can Contact a manager now.
Understanding the strengths and weaknesses of each advertising format allows you not only to save money but also to achieve your KPIs significantly faster. There's no one-size-fits-all solution; the choice always depends on the vertical, geography, target audience, and the offer itself. An effective approach is a combination of both, and testing, which we'll explore below.
Pop-up Formats: A Classic for Mass Reach
Pop-up traffic (Pop-up and Popunder) is one of the oldest, yet still relevant, formats. Its basic principle is opening a new browser window or tab with the advertiser's landing page. A pop-up appears on top of the active window, demanding the user's immediate attention, while a Pop-up opens underneath it and becomes visible only after the main window is closed.
The main advantage of this format is its huge volumes and low cost per thousand impressions (CPM). This makes it an ideal tool for quickly testing new offers and hypotheses. When the task is to drive large amounts of traffic to a website to evaluate landing page conversion, pop-up formats are the best solution. They don't require complex creatives—only a link to the landing page is needed.
However, pop-up traffic also has its drawbacks. The audience quality can be lower than in other formats due to its intrusive nature. Users aren't always ready to view ads, leading to high bounce rates. Successfully working with pop-up traffic requires careful optimization: using trackers, blacklists to filter out unconverting sites, and pre-landers to warm up a cold audience. For many affiliate marketers, this is the first answer to the question of how to get traffic to a website with minimal investment.
Push Notifications: Personal Contact with the Audience
Push notifications are short messages that appear on the user's device screen (desktop or mobile) overlaying all other windows. The user sees them only after voluntarily subscribing to them on a website. This is the key difference: you're working with an audience that has already consented to receive advertising.
There are two main types of push traffic:
Classic Push. These require an opt-in and work even after the user has left the source website. They provide a high CTR and engagement, as the message is delivered directly to the device. This format provides a direct answer to the question of how to get traffic to a website that has already shown interest in your topic.
In-page Push. Visually similar to classic push notifications, they don't require a subscription. They are part of the website code and are displayed to the user while they are on the page. This allows you to reach an iOS audience that doesn't support standard push subscriptions.
Push traffic is ideal for verticals like gambling, betting, dating, Nutra, and finance. It allows you to convey a short and clear offer to interested users. The question of how to drive high-converting website traffic is often solved with a well-configured push campaign. The choice between classic and in-page push notifications depends on your offer and geographic location. If you need help determining the best strategy, our specialist is ready to assist you – Contact a manager.
Video Advertising: Maximum Engagement and Conversion
Video is one of the most effective tools for attracting attention. It allows you to not only display a product, but also tell a story, demonstrate its benefits, and evoke an emotional response. Mobivion offers both instream and outstream formats.
Instream video is integrated directly into the video content the user is watching (for example, pre-rolls before a video on a website). The viewer is already primed to watch the video, so the advertising message is perceived more organically. This premium format helps not only drive traffic to a website but also increase brand awareness.
Outstream video appears outside the main video player—for example, between paragraphs of text in an article. It starts playing automatically when it catches the user's eye, often without sound. This format is less intrusive and works well for attracting attention to complex products where visual presentation is important. If your goal is to drive highly engaged website traffic, video advertising will be your primary focus.
Banner and Teaser Networks: Proven Tools
Banner ads are graphic ads of varying sizes placed on the websites of an advertising network's partners. Teasers are a variation of banner ads, typically consisting of an intriguing image and short text enticing a click. These formats form the basis of display advertising.
The main advantages of banners and teasers are their wide reach and flexibility. You can target audiences by interests, demographics, behavior, and many other parameters. This allows you to precisely target potential customers. For product offers, online services, and information businesses, this is a reliable way to drive traffic to a website.
The difficulty lies in so-called "banner blindness." Users have become accustomed to advertising and often ignore it. To break through this filter, you need bright, eye-catching, and regularly updated creatives. A/B testing of images and headlines is essential for successful work with these formats. Despite the challenges, banner and teaser networks remain a stable source of traffic to a website for scaling successful campaigns.
How to choose the right format without wasting your budget
Choosing an advertising format is always a balancing act between goals, budget, and product features. It's impossible to say definitively that video is better than push notifications, or pop ads worse than banners. Each tool serves its own purpose.
Here are a few key factors to consider when making your decision:
Campaign objective. If you need a quick and inexpensive hypothesis test, start with pop traffic. If your goal is to build long-term relationships with your audience and generate high-quality leads, consider push notifications. Video is ideal for image advertising and promoting complex products.
Target audience. Where do your potential customers live? What websites do they visit? The answers to these questions will help you choose the platforms and format that will be most relevant to them. Understanding your audience is 50% of the success in driving website traffic.
Budget. Some formats, like video advertising, require significant investments not only in traffic acquisition but also in creative production. Pop and push traffic are more affordable to get started.
The key to effective campaigns is constant testing. Launch several campaigns in different formats with small budgets, analyze the results, and scale what works best. Modern ad networks, including Mobivion, provide all the necessary tools for analysis and optimization to ensure your search for how to drive website traffic is as productive as possible.
Try it in Practice
Theory is good, but traffic arbitrage requires action. Instead of guessing which of the described formats—pop, push, or video—is best for your offer, you can test them with our help. Our specialists will help you navigate the Mobivion platform interface and choose the optimal settings for your first advertising campaign.
Contact our manager to discuss your project, receive recommendations on your starting budget, and launch your first test campaign. This is the most direct way to understand firsthand how to get website traffic quickly and with maximum return on every ruble invested.