Mobivion reveals effective advertising formats that can increase traffic and sales.
In the world of traffic arbitrage, choosing the right tool determines 90% of success. Today, the market offers a multitude of advertising channels, each promising quick results, but in reality, effectiveness directly depends on the combination of offer, geography, and format. Mobivion, as a technological advertising platform, analyzes billions of impressions daily to identify the most converting combinations. If you want to choose the optimal advertising formats for your specific product, you can always contact a manager for a personal consultation. In this article, we will reveal which advertising formats are demonstrating the best results in 2024 and how to use them to increase traffic and sales.
Choosing the right advertising format is the foundation of a successful campaign. Some advertising formats are ideal for quickly testing hypotheses, while others are better for scaling up proven combinations. Ignoring the specifics of each format leads to wasted budgets and disappointment in traffic arbitrage. We'll break down the key formats available on the Mobivion network and explain which verticals deliver the highest ROI.
A Classic That Works: Pop Traffic
Pop traffic (pop-under and pop-up) is one of the oldest, yet still relevant, formats. Its main advantage is its huge volumes and low cost per impression. Pop-under traffic appears in a new window below the active browser window, while pop-up traffic appears above it. Despite its reputation as an "aggressive" format, when used correctly, it generates a stable profit.
Pop traffic is ideal for offers with a wide audience that don't require precise targeting. These include gambling, betting, dating, sweepstakes, and app downloads (utilities, VPNs). The key to success here is a compelling and simple landing page. The user should immediately understand what's being offered and take the desired action. Complex funnels and multi-step registrations won't work here. These advertising formats require constant testing of creatives and pre-landers to maintain high conversion rates.
Push Notifications: Direct Dialogue with the User
Push notifications are short messages that appear on the user's device screen even after they've left the site. This format is characterized by high engagement rates because users voluntarily consent to receive notifications. As a result, we gain a loyal and engaged audience.
Push traffic is universal and suitable for most verticals: nutra, finance, gambling, product, and dating. These advertising formats allow you to warm up your audience by sending a series of notifications and bring users back to the site. For maximum effectiveness, it's important to segment your subscriber base by interests, geography, and behavior. A short, compelling headline, a high-quality icon, and a clear call to action—that's the formula for a successful push notification.
In-Page Push: Reach Without a Subscription
In-Page Push is a type of push notification that looks similar but doesn't require a subscription. The ad is displayed directly on the website as the user browses it. This solves the main problem with traditional push notifications—their limited audience size. In-Page Push works on all devices and operating systems, including iOS, where traditional push notifications aren't available.
These advertising formats combine the benefits of banner ads with the native nature of push notifications. They're great for quickly reaching new audiences and convert well in the same verticals as traditional push notifications. If you're experiencing database burnout with traditional push notifications, In-Page is a great alternative for attracting fresh traffic. To determine which of these formats is best for your offer, you can contact the manager and access statistics for the desired geographies.
Video Formats: Maximum Engagement
Video advertising remains one of the most powerful tools for reaching audiences. Mobivion offers several video formats, each with its own unique purpose.
Outstream Video (In-content/Slider). This format is a video player that appears between paragraphs of text on a website page. It doesn't interrupt the main content, but integrates seamlessly. Outstream is ideal for native advertising and brand awareness.
In-stream Video. These are classic pre-rolls, mid-rolls, and post-rolls that are embedded within website video content. This format guarantees views and high engagement, as the user waits for the main video to begin. It works well for gambling, betting, and product offers, where it's important to demonstrate the product in action.
Video is a complex advertising format that requires high-quality creative. A short, dynamic video with a clear message in the first 3-5 seconds can achieve a high conversion rate. It's important to adapt the video for mobile devices and remember to include subtitles, as many users watch videos without sound.
Banner and teaser advertising Time-tested effectiveness
Banner advertising is the foundation of online marketing. Despite "banner blindness," with proper placement and targeting, it continues to generate a steady income. The key is to use striking, unique creatives and place them on relevant sites. Mobivion's access to thousands of sites allows you to fine-tune your campaign to your target audience.
Teasers are small ads consisting of an image and an intriguing headline. Their purpose is to arouse curiosity and motivate the user to click to learn more. Teaser networks are ideal for nutra, product, and adult dating. These advertising formats require constant creative updates, as audiences quickly become accustomed to them.
How to Choose the Right Advertising Formats
The choice of format depends on three key factors: campaign goal, vertical, and budget.
For a quick offer test and low-cost traffic, use pop-unders and teasers.
For engaging with an engaged audience and driving repeat sales, choose push notifications.
For maximum reach, including on iOS, In-Page Push is ideal.
For product demonstrations and strong emotional impact, use video formats.
For targeted engagement with a target audience on niche platforms, banner ads are suitable.
There is no one-size-fits-all solution. The best strategy is diversification. Combine different advertising formats to reach audiences at all stages of the sales funnel. Start with 2-3 formats, analyze the results, and scale the most profitable combinations. The Mobivion platform has all the analytics tools built in, allowing you to quickly track performance and optimize campaigns in real time. Remember, testing is the foundation of arbitrage. Only by testing different hypotheses, creatives, and advertising formats will you find your golden opportunity.
Try it out
Theory without practice is useless. To understand which advertising formats are best for your offer, you need to run test campaigns. Contact our manager for a consultation on choosing the best formats and geos for your product. We'll help you set up your first campaign and provide access to all Mobivion platform tools so you can personally evaluate the effectiveness of our traffic sources. Contact manager