Mobivion presents an overview of the top advertising networks for effectively attracting targeted traffic.

The traffic arbitrage market in 2025 is oversaturated with offers, and choosing a reliable source is a key task for any webmaster or media buyer. Hundreds of platforms promise high-quality leads and high ROI, but in practice, only a few meet their stated standards. To help you navigate this diversity and choose the optimal solution for your needs, our Mobivion team has prepared a detailed analysis. If you have any questions about selecting a source for a specific vertical, you can always get a personal consultation. Simply contact us: Contact the manager. This overview will help you understand which top advertising networks are worth considering and how to use them to achieve maximum results.

We'll analyze key formats, their specifics, and applicability to various verticals. The goal isn't just to list names, but to provide practical guidelines for building profitable ad networks. Choosing the right ad network is 80% of a campaign's success, and we'll show you what to look for when searching.

Key criteria for choosing an advertising network

Before diving into specific formats, it's important to define the basic criteria by which to evaluate any platform. There's no universally "best" network—there's one that's ideal for your offer, budget, and geography.

The first thing to consider is the available volumes and quality of traffic in the desired GEOs. Some networks are strong in Tier-1 countries, while others specialize in Asia or Latin America. Check with managers for actual volumes, rather than just looking at the general figures on the main page. The best top ad networks always provide transparent statistics.

Second, payment models and minimum deposits. CPC, CPM, CPA, RevShare—each model has its own advantages. CPM is often suitable for testing new offers, allowing for a large volume of data for a minimal investment. The CPA model reduces risks, but is not available everywhere and requires a certain level of trust. The minimum deposit is also important, especially for beginning affiliate marketers. Many top ad networks offer flexibility in this regard.

Third, the platform's functionality. Detailed targeting (by device, OS, browser, and carrier), the ability to create blacklists and whitelists, and integration with trackers via postback and API—all of this directly impacts optimization effectiveness. An outdated interface and lack of basic tools complicate the process and lead to budget waste. High-quality tools are the hallmark of the top advertising networks in today's market.

Overview of key traffic formats

Each traffic format has its own audience and specifics. The choice depends on the vertical you plan to target. Let's look at the most popular and effective formats offered by the top ad networks.

Push Notifications: A Stable Source of Conversions

Push traffic is notifications sent to users on desktops or mobile devices from websites they've previously subscribed to. It's one of the most engaging formats, as the user has explicitly consented to receive advertising.

The main advantage is a high CTR and a loyal audience. Push notifications convert well in verticals such as Nutra, dating, gambling, betting, and sweepstakes. Users subscribed to notifications tend to be actively interested in online offers. Many top advertising networks have made a name for themselves thanks to high-quality push traffic. It's important to work with networks that carefully monitor the quality of their subscriber base and avoid bot traffic.

Pop-traffic: Large volumes for testing and scaling

Pop-under and pop-up ads are classic arbitrage formats. This format features pop-up windows with landing pages. Despite its aggressive nature, it still generates huge volumes of cheap traffic.

The primary use of pop-up traffic is testing new offers and combinations. Thanks to the low cost per click (or impression), you can quickly gather statistics, identify the most converting landing pages and creatives, and then move on to scaling on more expensive sources. This format works well with utilities, app installs, sweepstakes, and other offers that don't require a long decision from the user. Leading top ad networks offer advanced tools for filtering pop-up traffic, allowing you to weed out irrelevant sites.

In-Page Push and Native Traffic: Focus on Quality

In-Page Push looks like a classic push notification, but is technically a banner displayed to the user directly on the website. It doesn't require a subscription and works on all devices, including iOS. This allows you to reach a wider and more affluent audience.

Native traffic (teasers, banners) mimics the content of the website it's placed on, reducing banner blindness and increasing user trust. These formats are ideal for both white-label and gray-label verticals: product, finance, education, and cryptocurrency offers. Conversion rates may be lower than with push notifications, but the quality of leads is typically significantly higher. This is why top ad networks are actively developing native and in-page formats.

Video Advertising: Maximum Audience Engagement

In-stream and out-stream video are premium formats that deliver maximum engagement. In-stream plays before, during, or after the main video content (e.g., on video hosting sites), while out-stream is embedded within the page's text content.

Video advertising requires more significant production investment, but the returns can be colossal. It's ideal for promoting complex products, online games, branded goods, and mobile apps. Working with video formats requires choosing a technologically advanced platform. Not all networks offer high-quality video inventory, so it's best to choose trusted top ad networks.

How Mobivion Combines the Best Traffic Sources

Working with dozens of different ad networks is inconvenient: you need to top up your account balance in each one, navigate different interfaces, and communicate with multiple managers. Mobivion solves this problem by offering access to traffic from multiple sources within a single platform. We aggregate and directly sell traffic from all the following formats: pop, push, in-page, video, banner, and teaser.

This allows our partners to quickly test hypotheses, switching between formats and GEOs without unnecessary complications. Our analytics and optimization tools help effectively manage campaigns, and a dedicated manager is always ready to help with strategy selection. If you're unsure which format or GEO to start with for your offer, don't hesitate to contact our manager for advice: Contact our manager. We'll analyze your case and select the optimal source from our pool, which includes traffic from many top ad networks.

Our goal is to provide affiliate marketers with a convenient and powerful tool for scaling. You don't need to register with dozens of networks to find a working source. We've already done it for you, gathering the best offers in one place.

Optimization Strategies to Increase ROI

Buying traffic is just the beginning. The real work begins at the optimization stage. Here are a few universal principles that apply to any source.

First, always use a tracker to collect detailed statistics. Data on sites (site IDs), creatives, landing pages, and conversion times are the foundation for decision-making. Without a tracker, you're working blind. All top ad networks support integration via postback URLs.

Secondly, actively use blacklists and whitelists. After receiving initial data, disable sites that are spending budget but not driving conversions (blacklist). Conversely, create separate campaigns for the most profitable sites (whitelist), possibly with a higher bid, to maximize traffic from them.

Third, test continuously. A/B testing creatives, headlines, copy, and landing pages is a routine process that directly impacts your bottom line. Even a small change in your headline can boost your CTR by tens of percent. Many top ad networks offer built-in split testing, simplifying this process.

Conclusion: Your Path to Profitable Traffic

Choosing an ad network is a strategic decision that determines the success of your campaigns. Don't chase the lowest price or the highest volumes. What matters is finding a balance between cost, traffic quality, and platform usability.

We hope our review has helped you systematize your knowledge of various formats and selection criteria. The market is constantly changing, with new sources and approaches emerging. The key is to not be afraid to test, analyze results, and adapt your strategies. There's no one-size-fits-all recipe for success, but understanding how the top ad networks work gives you a huge advantage.

Try it in practice

Theory is important, but traffic arbitrage is, above all, practice. To avoid wasting time and money on independent research and testing, you can take advantage of our expertise. Contact our manager, and they will help you choose the most relevant format and traffic source for your specific offer from the wide variety available on the Mobivion platform. You will receive assistance setting up your first campaign and will be able to evaluate the quality of our tools and traffic.

Contact us to get started: Write to manager