How to start earning with a gambling affiliate program through Mobivion's multi-format traffic
Traffic arbitrage in the gambling vertical remains one of the most profitable, but competition is also fierce. Success directly depends on the ability to find and effectively utilize high-quality traffic sources that will generate deposits. If you're looking for a reliable tool for scaling, our manager is ready to develop a customized strategy for you from the start. Contact manager. The Mobivion platform offers a comprehensive solution, allowing you to work with a variety of advertising formats from a single dashboard. This opens up opportunities to test hypotheses and find combinations that will ensure a stable income when the right gambling affiliate network is selected.
Using a single advertising format often leads to rapid audience burnout and increased player acquisition costs. A multi-format approach allows you to reach users at different stages of the sales funnel: from initial product exposure to re-engagement and deposits. This strategy makes working with a gambling affiliate network as effective as possible.
Why a multi-format approach is key to success in gambling
The main challenge in the gambling industry is high competition and banner blindness. Users see hundreds of identical ads every day. To break through this information noise, it's necessary to use multiple communication channels. Mobivion allows you to combine formats, creating complex funnels.
For example, you can attract initial attention with inexpensive pop-up traffic, then pursue interested users with push notifications offering bonuses, and showcase your product's benefits in video ads. This approach significantly increases conversion and player LTV (Lifetime Value). A high-quality gambling affiliate network always provides promotional materials that can be adapted to different formats, simplifying campaign launches.
Working with multiple formats simultaneously reduces risks. If one channel begins to show declining performance, others continue to generate leads. This ensures income stability and predictability, which is critical for affiliate marketers. Choosing the right gambling affiliate network with good payout terms is only half the battle. The second half is a stable flow of high-quality traffic.
Overview of Mobivion formats for working with gambling affiliates
Each advertising format in the Mobivion network has its own characteristics and is best suited to specific tasks when promoting offers from the gambling affiliate network. Let's look at the main ones.
Pop Traffic (Popunder and Popup)
Pop traffic is one of the most voluminous and accessible sources. It is ideal for the initial testing of offers from the gambling affiliate network, as it allows for a large volume of clicks at a low cost.
Popunder opens in a new window beneath the active browser window; the user sees it after closing the main page. This is a less aggressive option.
Popup appears over the active window, immediately attracting attention.
This format is effective for broad targeting across large GEOs. It allows you to quickly gather data on which landing pages and approaches convert best. The key is to use pre-landing pages that generate user interest before clicking through to the main casino or bookmaker website. For any gambling affiliate program, it's not just a click that matters, but a targeted action, and pop-up traffic, when properly configured, can deliver just that.
Push Notifications and In-Page Push
Push notifications are native messages that arrive on a user's device even when they're not on the site. This format is ideal for retargeting and re-engaging the audience.
In-Page Push is similar to classic push notifications, but it's displayed to the user directly on the publisher's website and doesn't require a subscription. This allows you to reach an iOS audience that's inaccessible to standard push notifications. This flexibility is critical when your gambling affiliate program is targeting a solvent audience.
Push notifications can be used to notify users about bonuses, free spins, new tournaments, or simply remind users about unfinished registrations. This tool helps convert leads into FTD (First Time Deposit), which is the primary goal when working with a gambling affiliate.
Video Advertising (In-Stream and Out-Stream)
Video is the most engaging format. It allows you to showcase emotions, game dynamics, and big wins. Mobivion offers several types of video advertising.
In-Stream (Pre-roll) — short videos that appear before the main video content. They guarantee a high viewership rate and are ideal for increasing casino brand awareness.
Out-Stream — videos that are embedded within the page content and play when they reach the user's viewport. This is a native and less intrusive format.
Video advertising requires higher-quality creatives, but also delivers higher returns. It works well for audiences who base their deposit decisions on emotions. A good gambling affiliate network often provides ready-made video creatives for its partners.
Banner and Teaser Advertising
These are classic formats that remain relevant. Banners and teasers are placed on partner websites and allow for precise targeting of relevant platforms: news portals, sports sites, and entertainment resources.
The main advantage is the ability to work with a pre-warmed audience already interested in sports, gambling, or finance. Contextual targeting allows you to show ads to those who are highly likely to be interested in your offer. This is a stable source of traffic for any gambling affiliate network focused on long-term success.
Campaign Launch and Optimization Strategy for a Gambling Affiliate Network
A successful launch requires a systematic approach. Simply choosing a format and launching an ad is not enough. It is important to build a strategy from testing to scaling.
Step 1: Selecting an Offer and Preparing Creatives
Start by choosing a reliable gambling affiliate program and an offer with good terms. Analyze the product's target audience: age, gender, interests, and geographic location. Based on this data, prepare creatives for several formats. For pop traffic, you need a bright and clear landing page. For push notifications, use short and catchy text with a call to action. For video, use a dynamic video.
Step 2: Testing with a Broad Audience
Launch your first test campaign on an inexpensive and high-volume format, such as Popunder. Set broad targeting to collect as much data as possible. Your goal at this stage is not to make a ton of profits, but to understand which operating systems, browsers, device types, and platforms show the best conversion rate (CR) from clicks to registrations. If you're having trouble setting up a test campaign or analyzing your initial results, our specialists are ready to help. Contact the manager for advice on optimal starting settings. The effectiveness of any gambling affiliate program directly depends on the quality of the initial traffic analysis.
Step 3: Scaling and Retargeting
Once you've collected data and identified the highest-converting segments, you can move on to scaling. Create whitelists of sites and launch campaigns on them in more expensive but also more effective formats, such as Push or Video.
Use retargeting. Collect an audience that clicked on an ad but didn't make a deposit. Launch a separate Push campaign with an exclusive bonus offer. This approach allows you to "finish" users and significantly increase your overall ROI. Any gambling affiliate program will appreciate an affiliate marketer who knows how to work with player LTV, not just attracting registrations.
Analytics and Key Metrics for Gambling Affiliate Programs in Mobivion
To effectively manage your gambling affiliate program, it's important to track the right metrics. The Mobivion platform provides all the necessary tools for detailed analysis.
The key metric isn't just cost per click (CPC) or number of registrations. The most important metric in gambling is the cost per deposit (FTD). Your goal is to optimize your campaigns so that the cost of attracting one depositing player is lower than the payout from your gambling affiliate program.
Track the entire funnel: impressions -> clicks (CTR) -> registrations (CR reg) -> deposits (CR dep). Analyze at which stage the most users drop off. If you have a high CTR but a low CR on your landing page, the problem is with your landing page. If you have a lot of registrations but few deposits, you might want to reconsider your bonuses or work on engaging with push notifications.
Systematic analytics is what separates a professional affiliate marketer, consistently earning money through a gambling affiliate program, from a newbie.
Try it out
Theory is good, but real experience only comes with practice. We encourage you to not just read about Mobivion's tools, but also test them in action on your gambling affiliate program. Our manager will help you choose the most suitable traffic format for your offer, provide recommendations on initial targeting settings, and assist with analyzing your initial results. This will help you avoid common beginner mistakes and quickly achieve profitable campaigns. To get started, simply contact us.