How to Run Profitable Affiliate Marketing with Push Traffic: Mobivion’s Experience and Case Studies
Push notifications remain one of the most effective and stable traffic sources for affiliate marketing. This format allows you to interact with users directly, presenting them with an offer at the right moment. However, to generate consistent profit, you need to understand the specifics of working with push traffic and the characteristics of its audience. The Mobivion ad network team is sharing their experience and breaking down the key points that will help you stay in the black. If you have any questions about campaign setup or GEO selection, you can always message our manager, who will help you navigate the options. In this article, we’ll look at strategies and approaches that have proven effective in affiliate marketing.
Many media buyers consider push traffic to be an “exhausted” format, but Mobivion’s statistics say otherwise. Every day, millions of clicks pass through our platform and successfully convert across multiple verticals. The main advantage of push traffic is its “live” audience. Users voluntarily subscribe to notifications, which indicates their initial interest. This makes affiliate marketing with push traffic particularly promising.
Choosing the Right Vertical and Offer for Push Traffic
The success of any ad campaign in affiliate marketing starts with the right “offer–vertical” combo. Push traffic is versatile, but some niches perform significantly better than others.
On the Mobivion platform, we consistently see strong results in the following verticals:
Nutra. Weight-loss products, joint support, vision improvement, men’s health, and more. This is an evergreen niche that converts well with a broad audience. Push ads effectively communicate product value through striking creatives and compelling headlines. Affiliate marketing in nutra requires careful selection and testing of pre-landers.
Gambling & Betting. Online casinos, slots, and sports betting. This segment attracts a thrill-seeking audience that responds well to promises of bonuses, free spins, and easy wins. It’s important to work with GEOs where affiliate marketing in this niche is both legal and in demand.
Dating. Mainstream and adult dating sites. Push notifications are ideal for drawing attention to new profiles or exclusive features on dating platforms. This is one of the classic verticals for affiliate marketing.
Sweepstakes. Giveaways of high-value prizes (smartphones, gift cards, etc.). A low entry barrier for users (often just leaving an email) delivers a high CR, making sweepstakes an excellent choice for beginners in affiliate marketing.
When choosing an offer, pay attention not only to the payout amount, but also to the payment model (CPL, CPA, RevShare), allowed traffic sources, and GEO. A poor choice of offer can drain your budget even with a perfectly configured campaign.
Creating High-Performing Creatives and Copy
The creative in a push notification is the first thing a user sees. It consists of an icon, a main image, a headline, and a short description. Your task is to catch attention within a split second.
Icon. It should be simple, clear, and high-contrast. Common choices include notification badges, gifts, and message icons. For nutra, images of ingredients or schematic visuals of the problem (for example, a knee joint) work well.
Main image. This is the key visual element. It must be vivid, high-quality, and emotional. For gambling—slots, roulette, stacks of cash. For dating—attractive people (without excessive explicitness, to pass moderation). In affiliate marketing, you must constantly test different visual approaches.
Headline and description. The copy should be short, intriguing, and include a clear call to action. Use emojis to help your ad stand out, but don’t overdo it. Avoid clickbait that doesn’t match the landing page—this leads to high bounce rates and damages your reputation in affiliate marketing.
For example, for a weight-loss offer, instead of “Sensational! Lose 20 kg in a week,” a more realistic approach works better: “This simple method helps shed up to 5 kg a month. Find out how.” This builds more trust.
Campaign Setup and Optimization
Once the funnel is ready, you can start setting up the campaign in the ad network. The Mobivion platform provides flexible targeting tools.
Key parameters for setup:
GEO. Start with one or two GEOs where the offer already shows decent results. Don’t spread your budget across dozens of countries at once.
Platform. Separate campaigns by mobile and desktop. User behavior differs across devices, and bids may vary significantly.
Browser and OS. Analyze which browsers and operating systems deliver the most conversions and optimize campaigns toward them.
Subscription age. One of the most important parameters for push campaigns. “Fresh” subscribers (0–3 days) are usually the most active—and the most expensive. “Older” ones (30+ days) are less active, but clicks are cheaper. For testing hypotheses in affiliate marketing, you can start with a mid-range segment (7–14 days).
Optimization in affiliate marketing is a continuous process. After launching a campaign, you need to monitor statistics and make adjustments. This requires setting up a postback to pass conversion data from the affiliate network to the ad network. If you’re unsure how to configure postback or which settings to use at the start, you can always message the Mobivion manager for guidance.
Build blacklists and whitelists. Add placement IDs (site IDs) that bring a lot of clicks but no conversions to your blacklist. Add your top-performing placements to a whitelist and create a separate campaign for them with a higher bid. This is the foundation of scaling in affiliate marketing.
Case Study 1: Nutra Offer in Latin America
Vertical: Nutra (joint support product)
GEO: Mexico
Traffic: Push traffic from Mobivion
Affiliate network: CPA network with local offers
Run period: 2 weeks
Spend: $1,500
Revenue: $2,700
Profit: $1,200
ROI: 80%The strategy relied on localized pre-landers featuring success stories from “local” doctors and patients. Creatives showed happy older people living active lifestyles. Spanish-language copy emphasized the product’s natural ingredients and safety. The main focus was on a “mid-range” subscription age segment (7–21 days), which helped balance cost per click and user activity. This case proves that affiliate marketing with nutra offers remains highly profitable.
Case Study 2: Gambling in Tier-3 Countries
Vertical: Gambling (online casino)
GEO: Bangladesh
Traffic: Push notifications from Mobivion
Payment model: CPL (pay per registration)
Run period: 10 days
Spend: $800
Revenue: $1,550
Profit: $750
ROI: 93.75%For this affiliate marketing campaign, the strategy was to work with low-cost traffic from Tier-3 countries. The creatives were extremely simple: bright images of coins, slot machines, and money emojis. Headlines highlighted generous welcome bonuses for registration. The key success factor was working with whitelists. After the initial test phase, 15–20 placements responsible for 90% of all registrations were identified. A separate campaign was launched targeting only these placements with a higher bid, which allowed rapid scaling. Success in affiliate marketing often comes down to smart analysis of traffic sources.
Conclusion: Push Traffic Is Very Much Alive—and Profitable
As our experience and case studies show, affiliate marketing with push notifications remains one of the most stable and predictable ways to earn. The main thing is to approach the process systematically: carefully choose the offer, constantly test creatives, deeply analyze the stats, and don’t hesitate to cut what doesn’t work.
The Mobivion platform provides all the tools you need for a successful launch and further scaling. We offer quality traffic, detailed analytics, and responsive support that will help you at every step. Affiliate marketing is not a sprint but a marathon, where the most patient and attentive players win.
Try It in Practice
Theory is important, but real experience only comes with practice. If you want to launch your first push campaign—or improve the results of existing ones—our team is ready to help. Message our manager to get advice on selecting an offer and GEO, as well as access to Mobivion’s best traffic sources for your affiliate marketing goals. We’ll help you set everything up from scratch and avoid the most common beginner mistakes. Just message the manager and start running profitable campaigns today.