How to reduce your cost per conversion when running campaigns on the Mobivion ad network
Success in traffic arbitrage depends directly on one key metric: the cost per action. If you're looking for effective ways to optimize your advertising spend, this article is for you. If you have any questions or need personalized setup advice, you can always Contact the manager for assistance. At Mobivion, we help hundreds of partners find the balance between traffic volume and cost every day, and today we'll share proven methods that will significantly reduce your final cost per conversion.
Our platform offers a wide range of formats, from push notifications to in-stream video, and each has its own unique characteristics that affect the final cost per lead. Understanding these mechanisms is the first step to profitable campaigns and effective scaling. Affiliate marketing's primary goal is not simply to drive conversions, but to ensure their cost is lower than the offer's payout. A low cost per conversion ensures a stable and high ROI.
What determines the cost per conversion
The cost per conversion isn't a random variable. It's determined by a multitude of factors that can and should be controlled. Experienced affiliate marketers know that reducing it begins even before launching an advertising campaign, during the planning and analysis phase. Ignoring these fundamentals leads to a rapid budget drain and disappointment with the traffic source.
The key components that influence conversion cost can be divided into several groups: campaign settings within the ad network, the quality of promotional materials, and analytics. Only a comprehensive approach encompassing all these areas can achieve predictable and manageable results. Let's examine each aspect in detail and see how it helps control the final conversion cost.
Selecting an advertising format and payment model
The first thing a webmaster faces when creating a campaign in Mobivion is choosing a format. Pop, push, in-page, and video ads—each has a unique audience and engagement rate.
Pop traffic (Popunder/Popup). One of the cheapest sources in terms of cost per thousand impressions (CPM). It provides huge volumes but requires careful site filtering. Due to its aggressiveness, it can result in high conversion rates on offers that require a conscious action from the user.
Push notifications (Classic Push / In-Page Push). A more native format. The user opts in to receive notifications, which demonstrates their initial loyalty. The cost per click (CPC) is higher than with pop-up formats, but the audience quality is also higher, often resulting in a lower final cost per conversion.
Video formats (Instream / Outstream). The most expensive, but also the most engaging, type of advertising. Ideal for promoting products where visual appeal and emotion are important. When approached correctly, video advertising can achieve very low cost per conversion due to high conversion rates on landing pages.
The choice of payment model is also critical. The CPC (cost-per-click) model allows you to pay only for interested users who click on your ad. The CPM (cost-per-impression) model is advantageous when working with creatives with a high CTR, as it directly reduces the cost per click and, consequently, the final cost per conversion.
Depth and precision of targeting
Targeting is a tool for filtering out irrelevant audiences. The more precisely you configure your parameters, the less money you'll spend on users who are unlikely to convert. This is a direct path to lowering your cost per acquisition.
The following options are available in Mobivion:
Geotargeting. Select a country, region, or even city. Launching a broad GEO without dividing it into separate campaigns is a common mistake for beginners, which inflates the cost per conversion. Traffic from the capital and the provinces converts differently.
Platform and OS. Mobile or desktop traffic? Android or iOS? Operating system version? For mobile subscriptions or utilities, these parameters are critical. Showing Android app ads to iOS users is a guaranteed waste of budget.
Browser and language. Some offers work better in certain browsers. Targeting by browser language helps you more accurately reach your target audience, especially in countries with multiple official languages.
Display time. User activity fluctuates throughout the day. Analyzing hourly statistics allows you to disable impressions during ineffective times and reallocate your budget to peak times, which positively impacts your cost per conversion.
Targeting that's too narrow at the start may not yield enough traffic for analysis. It's recommended to start with broader settings and then, based on the data obtained, narrow them down, disabling ineffective segments. This approach ensures a consistent reduction in cost per conversion.
Optimization as a continuous process
Launching a campaign and waiting for profit is a losing strategy. Traffic arbitrage requires constant analysis and adjustments. Optimization is aimed at increasing the effectiveness of each element of the funnel and, as a result, reducing the cost per conversion.
Optimization is a never-ending process. The market changes, new approaches emerge, and old creatives fade away. To maintain a low cost per acquisition, it's essential to constantly test new hypotheses and monitor metrics.
Testing creatives and landing pages
The creative (banner, teaser, push notification text) is the first thing the user sees. Its purpose is to attract attention and motivate a click. The landing page (landing or pre-landing) should convince the user to take the desired action.
Split testing (A/B testing) is the main optimization tool at this stage.
Test creatives. Create several variations of the same ad, each with a different element: headline, image, or call to action. Run them simultaneously and evaluate the CTR after a while. Creatives with a low CTR should be disabled, as they lead to high cost per click and inflated conversion costs.
Landing Page Testing. If you have a high CTR on your creatives but low conversions, the problem is most likely with your landing page. Check the page load speed, mobile-friendliness, and clarity of your offer. Drive traffic to two different landing pages and compare their conversion rates (CR). Choosing the page with the higher CR will directly reduce your cost per conversion.
The creative-landing page connection must be logical. If you promise one thing on the banner, but the user sees something else on the landing page, they'll leave, and you'll pay for a useless click. Relevance is the key to a low cost per conversion.
Working with lists of sites (Blacklist and Whitelist)
Any advertising network has platforms (websites, apps) that generate quality traffic, and those that generate empty clicks or bots. An affiliate marketer's job is to separate the two. Mobivion offers Blacklist and Whitelist tools for this purpose.
Blacklist. During the campaign's test period, you collect statistics on site IDs. Those sources that spent a significant portion of the budget but did not generate a single conversion should be blacklisted. This allows you to immediately filter out ineffective traffic and reduce wasteful spending, which immediately impacts your average cost per conversion.
Whitelist. Once you've collected enough data and identified the platforms that consistently generate low-cost leads, you can create a campaign that targets only those sources. This is a scaling strategy. A campaign launched using a whitelist typically has a very predictable and low cost per acquisition. If you're unsure where to start building lists for your offer, you can always contact our support team—just Contact the manager and request recommendations on the highest-converting sources for your GEO and vertical.
Properly managing lists is one of the most powerful performance management tools. Regularly analyzing and updating these lists is the key to long-term success and a consistently low cost per conversion.
Analytics and tracking
Without accurate data, any optimization becomes a guesswork. To understand which creatives, platforms, and targeting settings are driving results, you need to set up conversion tracking.
Using a tracker (such as Binom or Keitaro) and setting up Postback (S2S) is an industry standard. Postback allows you to transfer conversion data from your affiliate network back to the Mobivion ad network. This allows you to see not only clicks and costs in our statistics, but also the number of leads and their cost by each segment: by platform, creative, OS, and browser.
Having this data allows you to make informed decisions. You clearly see which audience segment brings you the lowest cost per conversion, and you can focus your budget there. Without tracking, you're working blind, risking wasting your budget and never understanding why your cost per conversion is so high.
Try it in practice
Theory is important, but real results only come with experience. We've covered the key methods that will help you control and reduce your cost per conversion when working with Mobivion traffic. Now the best step is to put this knowledge into practice.
To ensure your launch is as effective as possible, please contact our manager. They will help you choose the initial settings for your offer, recommend the most suitable formats, and advise you on which parameters to prioritize to achieve the lowest cost per conversion.
Don't put off optimization. Contact our manager right now for a personal consultation and to launch your first profitable campaign on Mobivion.