How to Increase Income with Push Traffic: Proven Strategies and Tips
Push notifications remain one of the most stable and convertible sources of traffic in arbitrage. They allow you to directly interact with the user, delivering the offer directly to the screen of their device. To understand all the intricacies and choose the best conditions for the start, you can seek advice, for this it is enough to write to the manager, who will help with the choice of network and settings. But the success of the campaign depends not only on the choice of platform, but also on a deep understanding of the mechanics of this format. A correctly built strategy allows you to get a high ROI even in competitive geos. In this article, we will analyze the key aspects of the work that will help significantly increase income using push traffic.
The principle of push notifications is simple: the user subscribes to receive notifications from the site, after which the arbitrageur can send him advertising messages. The main advantage is the voluntary subscription. The person himself agrees to communication, which makes him a more loyal and receptive audience compared to other advertising formats. This explains why push traffic continues to show high efficiency for many verticals.
Choosing the right vertical and offer
Not all offers convert equally well through push traffic. Success largely depends on how well the offer matches the specifics of the format. Push notifications are an impulsive channel designed for a quick user reaction. A person sees a short message and makes a decision in a few seconds.
The following verticals show the best results:
Dating. Dating is a classic for push notifications. Short, intriguing creatives with a call to action ("New message from Anna", "Someone nearby wants to meet") work great on an impulsive audience.
Gambling and betting. Offers of bonuses, free spins, information about major matches - all this effectively attracts the attention of users. Push traffic is ideal for conveying an urgent and profitable offer to the target audience.
Nutra. Weight loss, health improvement, male potency products are an evergreen niche. It is important to use careful approaches here, avoiding overly aggressive statements that may be rejected by the advertising network.
Finance and crypto. Offers related to microloans, credit cards or opportunities to quickly earn money on cryptocurrencies are also well received. The main thing is to clearly and understandably convey the benefit to the user.
When choosing an offer, it is important to analyze not only the vertical, but also the conditions: payment model (CPA, CPL), permitted sources and geo. Some advertisers prohibit push traffic, so you should always carefully read the offer description in the affiliate program.
Creating effective creatives
The creative in a push notification consists of three main elements: a title, text and an icon. Sometimes a large image is added. Each element plays a decisive role in the final CTR.
The title should be short, intriguing and catchy. It is the first thing that catches the eye. Use questions, appeals to the user or create the illusion of a personal message. For example, instead of "The best online slots" it is better to use "You have been credited with a bonus: 100 free spins".
The text should reveal the essence of the offer and contain a clear call to action. The character limit forces you to be concise. Avoid general phrases. Instead of "Make money online" write "Get your first $50 today".
The icon and main image are a visual anchor. They should be bright, clear and correspond to the theme of the offer. For dating, these can be photos of attractive people, for gambling - coins, slots, for nutra - an image of the result ("before / after"). Testing different images is the key to finding the most clickable option. Using high-quality push traffic in conjunction with well-thought-out creatives gives a synergistic effect.
Setting up and optimizing a campaign
The initial setup of a campaign determines its future fate. It is important to choose the right targeting: geo, device, operating system version, browser. You should not narrow the audience too much at the start. It is better to launch a campaign for a wide audience with a sufficient budget to collect data.
After collecting the initial statistics, the most important stage begins - optimization. Analyze which sites (source sites) bring conversions, and which ones simply waste the budget. Create blacklists for ineffective sites and whitelists for those that show good results. Many ad networks allow you to automate this process, but manual control often gives better results. If you are not sure how to properly analyze sites and make lists, you can always ask for help, just write to the manager, who will tell you which metrics to pay attention to first.
Test different bids. In the auction push traffic the click price directly affects the volume and quality of the audience received. Too low a bid will not provide sufficient coverage, and too high a bid can make the campaign unprofitable. Find a balance where you get enough traffic at an acceptable price. This requires constant monitoring and adjustment. Optimization is a continuous process that allows you to scale successful bundles and increase the final profit.
Advanced strategies for working with push traffic
Once the basic principles are mastered, you can move on to more complex techniques to squeeze the most out of this source.
One such strategy is the use of pre-landings. These are intermediate pages that "warm up" the user before they get to the offer page. On the pre-landing page, you can tell a success story, show reviews, conduct a short survey. This increases engagement and, as a result, conversion. For this approach, push traffic is ideal, since it brings an already interested user to the page.
Another strategy is working with the "age" of the subscription. Users who have recently subscribed to notifications are more active and convert better. Many networks allow you to target an audience depending on how long ago they subscribed. By launching campaigns for a fresh audience, you can get a higher ROI, although the price of such traffic may be higher.
Segmenting the audience by interests, if this option is available in the advertising network, also significantly increases efficiency. By showing gambling ads to those who have already clicked on similar offers, you work with the most targeted audience. This allows you to personalize the approach and increase the response. It is deep analytics and segmentation that distinguish a professional who consistently earns money on push traffic from a beginner.
Conclusion: the future of push notifications
Despite the emergence of new formats and tightening browser policies, push traffic remains a relevant tool for an arbitrageur. Its main advantages - direct contact with the user and a relatively low cost of entry - remain.
The key to success in 2024 and beyond is a smart approach: careful offer selection, constant creative testing, deep optimization by platforms, and the use of advanced strategies such as pre-landers and audience segmentation. Push traffic is not a "money" button, but a tool that requires knowledge, analytics, and constant work. Those who are ready to invest time and effort in this will consistently receive high profits.
Try it in practice
Theory is important, but real experience only comes with practice. If you want to not just read about strategies, but apply them to earn money on push traffic, you can start today. Write to our manager to get access to proven traffic sources and advice on setting up your first campaign. He will help you choose an offer for your goals and answer all your questions about working with the platform. To get started, just write to the manager.