How to effectively use RTB advertising to scale sales with Mobivion
Real-Time Bidding (RTB) technology has revolutionized traffic purchasing, providing affiliate marketers with tools for targeted and instant engagement with their target audience. This is a real-time auction, where the decision to purchase an ad impression is made in milliseconds while the user's page loads. Our Mobivion platform has integrated best practices for working with RTB advertising, allowing you to quickly test combinations and effectively scale profitable campaigns. To discuss your strategy and receive personalized recommendations, you can always Contact a manager, who will help with the initial setup.
Using RTB advertising allows you to move away from the outdated model of purchasing traffic in bulk, where a significant portion of the budget was spent on untargeted impressions. Instead, you pay only for users who meet specified criteria, increasing ROI and reducing customer acquisition costs (CPA). Mobivion provides access to global inventory through dozens of SSPs (Supply-Side Platforms), reaching millions of users worldwide in a variety of formats: from classic banners to push notifications and native video.
Benefits of RTB advertising in Mobivion for quickly attracting targeted visitors
The main advantage of RTB advertising is speed and accuracy. Campaigns are launched almost instantly, and the first results are visible within minutes. This is critical for traffic arbitrage, where market conditions and offer conversion rates can change very quickly.
Deep targeting and audience segmentation
The Mobivion platform allows you to customize campaigns with a high level of detail. You can target your audience using a wide range of parameters, making every purchase highly relevant. Effective RTB advertising is impossible without precise targeting. Our available options include:
Geographical location (country, region, city)
Device type (desktop, mobile, tablet)
Operating system and its version (iOS, Android, Windows)
Browser and its version (Chrome, Safari, Firefox)
Connection type (Wi-Fi, mobile Internet)
Mobile operator
This granularity allows us to filter out non-converting traffic at the start and direct budget only to those segments that demonstrate the greatest potential. RTB advertising on our platform is designed to help you find your most profitable audiences.
Cost efficiency and transparent pricing
The second-price auction model used in most RTB systems ensures you pay a fair market price for an impression. You pay just one cent more than the nearest competitor's bid, even if your own bid was significantly higher. This protects you from budget overruns and makes traffic purchasing more predictable. Mobivion provides comprehensive bid and cost statistics, allowing you to analyze which sources generate the most profit from RTB advertising.
You control every aspect of your spending by setting daily and overall campaign limits. This allows you to safely test new ideas without risking your entire budget. RTB advertising in Mobivion is a financial control tool.
Mobivion tools for optimizing and analyzing RTB advertising campaigns
Successful scaling is impossible without powerful analytics and optimization tools. Simply launching a campaign isn't enough; you need to constantly analyze data and make adjustments to improve its effectiveness.
Real-time analytics
The Mobivion dashboard displays key metrics in real time. You can track impressions, clicks, CTR, conversions, and costs without delay. This allows you to quickly respond to any changes: disable underperforming creatives, increase bids on profitable sites, or pause a campaign if CPA metrics exceed KPIs. Responsiveness is the key to success when using RTB advertising.
Automated rules and optimization
To save time and automate routine processes, Mobivion has a built-in system of automated rules. You can set conditions under which the system will automatically perform certain actions. For example, automatically blacklist a site that has spent a certain amount without a single conversion. Or increase bids on sources with a high conversion rate. This tool transforms RTB advertising from a manual process into a self-optimizing system.
If you've found a profitable combination but aren't sure how to scale it—horizontally or vertically—our support team is always ready to help. Contact the manager is the fastest way to get advice on expanding your RTB advertising campaign.
Flexible traffic source management
Each campaign receives traffic from hundreds and thousands of different websites and apps (placements). Our platform allows you to analyze the performance of each individual source. You can create whitelists and blacklists at both the campaign and account-wide levels. This is a key feature for optimizing RTB advertising.
Blacklisting allows you to quickly filter out bot or unincentivized traffic that wastes your budget. Whitelisting, on the other hand, allows you to direct your entire budget only to proven, consistently converting sites, which is ideal for scaling up already tested and profitable campaigns. This targeted approach to sources is the foundation of profitable RTB advertising.
S2S Postback support for accurate tracking
Accurate conversion tracking is essential for professional arbitrage. Mobivion fully supports integration with popular trackers via S2S (server-to-server) postback. This is the most reliable method of transmitting conversion data, eliminating losses and discrepancies. By setting up postback, you'll see the exact cost of each conversion and ROI directly in our interface, significantly simplifying analysis and optimization. Accurate data is the foundation upon which any successful RTB advertising campaign is built.
Try it in practice
Theory is important, but RTB advertising only truly reveals its potential in action. To personally evaluate the capabilities of our platform and the effectiveness of our optimization tools, contact our specialist.
Contact our manager to discuss your goals. They will help you choose the initial settings for your first RTB advertising campaign, suggest the best formats and geographies to start with, and provide access to Mobivion tools to test your hypotheses.