How to effectively use pre-roll ads to attract targeted traffic with Mobivion
Video advertising remains one of the most effective tools for attracting audience attention and increasing conversions in traffic arbitrage. Among the many formats, pre-roll advertising, which is shown to users before the main video content, holds a special place. If you have any questions about setting up a campaign or choosing the optimal parameters, you can always contact a manager for a personal consultation. The Mobivion platform offers extensive video capabilities, and in this article, we'll take a detailed look at how to make the pre-roll format the most effective for your advertising campaigns.
Unlike other advertising formats, pre-roll advertising captures users' attention at a time when they're ready to consume content. This creates unique conditions for engagement: viewers are highly likely to watch a short video to the end if it's relevant and engaging. This is why creative quality and targeting accuracy are key.
Advantages of the Pre-Roll Format in Traffic Arbitrage
The key advantage of pre-rolls is their native nature and high engagement rates. Users expect to see a video, and the ad becomes a natural part of it. At Mobivion, we see that the pre-roll format consistently delivers high CTR (Click-Through Rate) and VTR (View-Through Rate) compared to banner or teaser ads.
Another important advantage is the ability to fine-tune audience segmentation. On our platform, you can customize ad delivery based on dozens of parameters: geography, device type, operating system, interests, and user behavior. This allows you to display pre-roll ads only to those most likely to be interested in your offer. This approach minimizes untargeted impressions and saves affiliates money.
The effectiveness of this format is confirmed by statistics: videos up to 15 seconds long have a VTR of up to 70-85%. This means that the vast majority of users watch the ad, increasing brand awareness and the likelihood of clicking through to the landing page. Using a tool such as the pre-roll format is becoming a strategic solution for scaling successful ad campaigns.
Choosing a Vertical and Offer for Pre-roll Advertising
Not all offers convert equally well through video advertising. The pre-roll format is ideal for verticals where visual appeal and emotional engagement are important.
Gambling and Betting. Vibrant videos showcasing winnings, jackpots, and dynamic gameplay are excellent for engaging audiences. Creatives can showcase the emotions of winners, the casino interface, or bets on popular sporting events.
Dating. Videos allow you to convey the atmosphere of dating and socializing. Short success stories, app interface demos, or calls to action targeted at a specific audience (e.g., dating for serious relationships) work well in the pre-roll format. 3. Nutra (health and beauty products). Before-and-after demonstrations, satisfied customer testimonials, or scientific explanations of a product's effects are all easily packaged into a short and compelling video. The pre-roll format helps quickly convey the product's value.
E-commerce (products). Unboxing products, demonstrations of them in action, and promotional offers all work effectively in video. Pre-rolls allow you to showcase the product's benefits in just a few seconds and motivate users to make an impulse purchase.
When choosing an offer, it's important to consider platform requirements and the laws of a specific geographic region. Some topics may be restricted, so always check Mobivion's rules before launching a campaign.
Creating Effective Creative for the Pre-Roll Format
Creative is the heart of your advertising campaign. Its quality directly affects whether a user clicks a link or skips an ad. The pre-roll format has its own rules for creating successful videos.
The first 3-5 seconds are the most crucial. During this time, you need to capture the user's attention and convey the main idea. Use dynamic editing, bright colors, and an intriguing opening. Don't start your video with a lengthy brand introduction. Get straight to the point: show the problem your product solves or the benefit the user will receive.
Soundtrack also plays a huge role. The music should match the mood of the video and the target audience. It's important to remember that many users watch videos without sound, so be sure to add subtitles with key points and a call to action (CTA). The pre-roll format requires brevity: the optimal length is 6 to 15 seconds. During this time, you need to present the offer and motivate conversion.
Campaign Setup and Optimization in Mobivion
After preparing the creatives, the advertising campaign setup phase begins. In the Mobivion interface, you can Fine-tune your targeting to ensure your pre-roll ad is shown to the most relevant audience.
Key parameters to configure:
GEO: Select the countries your offer is designed for. For more precise targeting, you can specify specific regions or cities.
Platform: Determine whether your ad will be shown on desktop or mobile devices. This is important, as conversion rates can vary significantly across devices.
Operating System and Browser: This parameter allows you to filter out irrelevant traffic, such as bots or users with older software versions.
Audience Interests: Mobivion analyzes user behavior and allows you to target those who have already shown interest in specific topics.
After launching your campaign, the most important stage begins: optimization. Analyze statistics in real time: track CTR, VTR, cost per click (CPC), and conversion rate (CR). If you notice that a particular platform or creative is underperforming, you should disable it. For a detailed analysis of your statistics and recommendations for improving performance, you can always contact a manager, who will help analyze the data and adjust your strategy.
Create blacklists and whitelists of platforms. Add those that generate a lot of non-targeted traffic to the blacklist, and those that show the best conversion rates to the whitelist. This process allows you to gradually increase the ROI of your pre-roll campaign.
Scaling and Hypothesis Testing
Once you've found a successful combination (creative + offer + targeting), it's time to scale. Don't immediately increase your budget tenfold. Do this gradually, by 20-30% per day, to give the platform algorithms time to adapt.
In parallel, continue testing new hypotheses. The pre-roll format is great for A/B testing. Try:
Different creative options: change the narrator, music, color scheme, or call to action.
Different targeting approaches: test related audiences or new GEOs.
Different landing pages: sometimes changing a landing page can dramatically change conversion rates.
Remember that traffic arbitrage is a constant search and testing process. The market changes, new trends emerge, and what worked yesterday may not work tomorrow. Mobivion provides all the necessary tools for flexible campaign management, allowing you to quickly respond to changes and find new profitable combinations using the pre-roll format. Effective use of this advertising format opens up vast opportunities for attracting high-quality traffic and achieving high results.
Try it out
Theory is important, but the best way to understand all the intricacies of the process is to launch your first campaign. Contact our manager for a consultation on setting up pre-roll ads and discussing the best approaches for your vertical. We'll help you understand the Mobivion platform's tools, select starting settings, and analyze initial results.
Ready to test the pre-roll format and drive targeted traffic to your offers? Contact manager