How to effectively use Mobivion's CPM network to scale your advertising campaigns
Scaling advertising campaigns is a key task for any affiliate marketer seeking to increase profits. However, this process is fraught with risks: budget increases do not always lead to proportional revenue growth. The Mobivion platform offers effective tools for manageable and predictable scaling through our CPM network, allowing you to increase traffic volumes while maintaining and improving ROI. If you already have an established campaign and are looking for high-quality traffic to grow, you can Contact the manager for a consultation on available volumes.
The CPM (Cost Per Mille) model, or cost per thousand impressions, is one of the most effective tools for rapid growth. Unlike CPC (cost per click), CPM allows you to purchase large volumes of traffic at a fixed price, making costs more predictable. This is especially important during the scaling phase, when you need to quickly test reach with new audiences or in new geographies. High-quality CPM networks provide access to millions of impressions daily, which is the foundation for any large campaign.
Benefits of working with the CPM model in Mobivion
Choosing the right ad network is half the battle. Mobivion was created with the needs of affiliate marketers in mind, who value volume, traffic quality, and convenient optimization tools. We provide access to a global audience through our CPM network and everything you need to control your campaigns.
The main advantage is the ability to achieve maximum reach in minimal time. Once you've found a profitable campaign, speed of deployment to large volumes becomes critical. The CPM model is ideal for this task, as it allows you to buy large audience slots at once. Our CPM network offers traffic from hundreds of countries, allowing you to test offers globally without having to register with dozens of different sources.
Another important aspect is managing brand or offer awareness. Consistent exposure of your ads to your target audience builds interest and trust. Even if a user doesn't click right away, they remember your creative. With subsequent interactions, the likelihood of conversion increases. This is a long-term effect that's difficult to measure in the CPC model, but works perfectly in the CPM network.
A Variety of Formats for All Verticals
Successful scaling is impossible without testing different approaches. The same ad set can produce completely different results depending on the format. Mobivion offers a wide range of formats, each with its own characteristics and suited to specific needs.
Pop Traffic (Popunder/Popup).** A classic format for mass reach. It delivers a huge number of clicks at a low cost. Ideal for gambling, betting, dating, and other verticals with a wide target audience. In our CPM network, you'll find large volumes of high-quality pop traffic.
Push Notifications. This format is characterized by high user engagement, as users voluntarily opt-in to receive notifications. Push traffic works well with Nutra, finance, and sweepstakes. Scaling here involves working with large subscriber bases, which are available in our CPM network.
Other formats, such as In-Page Push, banners, and videos, are also available on the platform. In-Page Push mimics classic push notifications but doesn't require an opt-in, which expands reach. Video advertising (in-stream and out-stream) demonstrates the highest CTR and is suitable for promoting complex products where visual impact is important. This diversity allows affiliates not to limit themselves to one format, but to diversify sources within a single platform.
A Practical Scaling Strategy with Mobivion
Let's move from theory to practice. Scaling isn't simply about increasing your daily budget. It's a methodical process that requires analysis and consistent action.
Step 1: Testing and Finding a Working Combination
Start with small budgets. Your goal at this stage is not to make money, but to collect data. Launch several campaigns with different creatives, landing pages, and targeting settings. Use broad settings to reach as wide an audience as possible and understand which segments respond best. Our CPM network allows you to obtain sufficient data for analysis even with a modest investment.
Identify key metrics, such as creative CTR and landing page CR. At this stage, it's important to find a combination that shows a positive or at least near-zero ROI. This will be your starting point for scaling.
Step 2: Data Analysis and Optimization
Once you receive the initial results (usually within 1-2 days), begin analyzing. In your Mobivion account, you'll find detailed statistics by platform, operating system, browser, geo, and other parameters.
Determine which sources (id platform) generate the most conversions. Create a White List from them.
Identify sites that are spending budget but not delivering results. Add them to the Black List.
Analyze which creatives show the highest CTR. Disable ineffective ones and create new ones based on the most successful ones.
This step is the most important. Proper optimization allows you to significantly increase ROI before you start investing large budgets. If you're having difficulty with analysis or aren't sure how to create your lists correctly, Contact a manager - our specialists will help you understand the statistics and give recommendations for optimizing your campaign in our CPM network.
Step 3: Gradual and Controlled Scaling
Once you've optimized your campaign and it's showing a stable positive result, you can begin scaling. Do this gradually.
Increase your daily budget by 30-50% daily, monitoring your metrics. If ROI is maintaining, continue increasing.
Create duplicates of a successful campaign, but with different targeting settings. For example, launch it in related geographies or on a different device type (if you initially targeted only mobile, try desktop).
Increase your CPM bid. This will allow you to win auctions on higher-quality sites and get more traffic. In competitive niches, a higher bid is a direct path to increased volume.
This approach allows for predictable growth, avoiding sharp declines in profits. Our CPM network can provide the necessary traffic volumes to grow even the largest campaigns.
Common Mistakes When Scaling
Many affiliate marketers, especially newcomers, make common mistakes that lead to wasted budgets. Knowing these mistakes will help you avoid them.
Increasing your budget too quickly. A sudden 10x budget increase can "break" your campaign. CPM network algorithms may start purchasing less relevant traffic to utilize the budget, leading to a drop in ROI.
Scaling without optimization. Trying to increase volumes on a campaign that hasn't been optimized first is simply a way to spend money faster. First, achieve a stable profit with small volumes.
Ignoring site statistics. The key to success in the CPM network is working with blacklists and whitelists. If you don't analyze your traffic sources, you're paying for impressions on sites that will never bring you conversions.
One creative for all occasions. Audiences quickly "burn out," and creative effectiveness declines over time. When scaling, you need to constantly add and test new approaches to maintain user interest.
By avoiding these mistakes and following a gradual growth strategy, you can effectively leverage the potential of the Mobivion CPM network to dramatically increase your profits.
Try it out
Theory is great, but real results can only be achieved through practice. To personally experience the quality of traffic and the effectiveness of our CPM network's tools for scaling your advertising campaigns, contact our manager. They will help you select the optimal formats for your offers, provide recommendations on initial targeting settings, and support you through the launch of a test campaign.