How to effectively use CPM traffic to scale sales with Mobivion
The CPM (Cost Per Mille) advertising model is often perceived as a tool for increasing brand awareness, but its potential for directly scaling sales is underestimated. With the right approach, CPM traffic becomes the foundation for rapid growth and hypothesis testing with minimal start-up costs. If you have any questions about setting up campaigns or choosing the optimal strategy, you can always discuss them with our specialists. Simply contact our manager at Contact a manager and request a consultation. In this article, the Mobivion team will discuss how to use CPM traffic to achieve specific business goals, from analyzing sources to increasing volumes.
The CPM model involves paying for every thousand impressions of your ad. Unlike CPC (cost per click), you pay for the very act of displaying your creative to the audience. This opens up vast opportunities for affiliate marketers and those skilled at working with large volumes of data and analyzing user behavior not only at the click level but also at the engagement level. High-quality CPM traffic allows you to reach the maximum number of relevant users at a fixed cost, which is critical during scaling.
CPM Basics: Choosing a Format and Source
Campaign effectiveness begins with choosing the right ad format. At Mobivion, we offer several options, each with its own specific features when working with the CPM model. The choice depends on your goal, vertical, and offer specifics.
Push Notifications and In-Page Push. These formats provide high levels of visibility and engagement. By purchasing CPM push traffic, you get the opportunity to show your ad to thousands of interested users. The key metric here is the CTR (Click-Through Rate). A high CTR on the CPM model means your creative is attracting attention, and you get clicks at a low cost.
Pop Traffic (Popunder and Popup). A classic format for reaching a wide audience. Popunder traffic is especially effective for offers that don't require much thought from the user: subscriptions, app downloads, simple registrations. Purchasing CPM traffic in this format allows you to quickly test the landing page-offer combination at high volumes.
Video Advertising (Instream and Outstream). Video is one of the highest-converting formats. The CPM model is the industry standard. You pay for impressions of your video, which is ideal for promoting products or services where the visual component is important. High-quality CPM traffic in video format not only sells but also builds brand loyalty.
Banners and Teasers. Traditional, but still effective formats. Banner advertising on a CPM basis is an excellent tool for retargeting and maintaining contact with an audience that has already interacted with your website. A stable flow of inexpensive CPM traffic allows you to constantly remind potential customers about your business.
Choosing a source is no less important than choosing a format. Our network gives you access to thousands of platforms that can be filtered by GEO, devices, operating systems, and other parameters. Analyzing sources is the foundation for optimizing any campaign purchasing CPM traffic.
Optimization Strategies for Maximum ROI
Simply launching a CPM campaign and waiting for results is ineffective. The real work begins after the launch. Your goal is to ensure that every thousand impressions generates the maximum number of targeted actions. Several proven strategies exist for this.
Deep Targeting and Segmentation
The more precisely you target, the more relevant your ad will be. This directly impacts the final cost per conversion, even when purchasing CPM traffic. Don't limit yourself to just selecting a country. Use all available tools:
Device Targeting. User behavior on mobile devices and desktops differs dramatically. Separate campaigns to analyze the effectiveness of CPM traffic for each platform separately.
Targeting by operating system and browser. This is especially important for mobile subscriptions, utilities, and apps. Incorrect settings can result in wasted budget on irrelevant impressions.
Time Targeting. Analyze the times of day when your audience is most active and converts. Disable impressions during ineffective hours to optimize your CPM traffic spend.
Proper segmentation allows you to filter out irrelevant audiences and increase the concentration of interested users, making your CPM traffic significantly more converting.
Creative Management and A/B Testing
The CPM model is ideal for testing advertising creatives. Since you pay per impression, you can quickly gather CTR statistics for multiple banner, text, or video variations. A campaign using CPM traffic allows for a small budget It's crucial to determine which creative has resonated with the audience best.
Create 3-5 creative variations with different approaches: different images, headlines, and calls to action. Launch them within a single campaign and, after a period of time (enough to collect 10,000-20,000 impressions for each), analyze the CTR. Transfer the variant with the highest CTR to the main campaign for scaling. This simple approach can significantly increase the efficiency of CPM traffic purchasing. If you need help setting up split tests or analyzing results, you can always get detailed instructions. Simply Contact the manager, and they will help you interpret the data correctly.
Working with Blacklists and Whitelists
This is a key optimization tool when working with CPM traffic. After launching a campaign, you begin receiving data on the performance of each individual site (source).
Blacklist.** This list contains the IDs of sites that are spending your budget but not driving conversions. This allows you to eliminate ineffective sources and redirect CPM traffic to higher-converting ones.
Whitelist.** This list includes sites with the highest conversion rates and best ROI. By creating a campaign that uses only your whitelist, you can confidently scale your purchases, knowing that your CPM traffic is coming from proven and profitable sources.
Regularly managing your lists is 80% of the success rate when scaling. Don't be lazy in analyzing your statistics daily, especially at the initial stage.
Scaling: Moving from Testing to Larger Volumes
The scaling process should be consistent. Once you've found a profitable combination (offer + creative + targeting), don't immediately increase your budget tenfold. This can lead to a drop in ROI due to audience burnout or connecting to lower-quality sources.
The correct scaling algorithm for working with CPM traffic is as follows:
Testing. Launch a campaign with a small budget and broad targeting to collect data and identify initial sites for blacklisting and whitelisting. At this stage, your goal is not to make money, but to gain insights.
Optimization. Create your first lists and disable ineffective creatives. Achieve a stable positive ROI with a small volume of CPM traffic.
Gradually increase your budget. Begin gradually increasing your daily budget by 20-30% each day, continuing to monitor your metrics. If the ROI is maintained, continue increasing.
Expand targeting. Create duplicates of a successful campaign for adjacent GEOs or other device types. This will allow you to gain new volumes of CPM traffic without disrupting your existing campaign. 5. Working with Whitelists. Launch a separate campaign targeting exclusively the most profitable sites from your whitelist. You can allocate your main budget to this, as the risks are minimal. This approach ensures stable and predictable income from CPM traffic.
Scaling is a continuous process of analysis and adjustment. Using Mobivion's tools, you can automate many of these steps and focus on finding new profitable channels. Effective CPM traffic isn't just cheap impressions; it's fuel for your sales growth.
Try it out
Theory is good, but real results come with practice. If you want to launch your first campaign or optimize an existing one using CPM traffic on our platform, our manager is ready to help. They will select the best sources for your vertical, help you with targeting settings, and show you how to analyze performance so you can scale your sales.