How to effectively increase traffic to Nutra using pop, push, and video formats
The Nutra vertical remains one of the most profitable and stable in traffic arbitrage, but high competition forces webmasters to constantly seek new approaches and effective combinations. At Mobivion, we work with huge traffic volumes daily and understand which formats generate the greatest results. If you have any questions about setting up campaigns or choosing the optimal GEO, you can always get a consultation by simply contacting our manager. Today, we'll examine three powerful formats—pop, push, and video—and explain how to effectively drive traffic to Nutra using them.
Each format has unique characteristics that determine its place in the sales funnel. Choosing the wrong format or creative can waste your budget, while a smart approach allows you to generate a steady flow of leads. Let's explore the specifics of each and determine how to use them correctly to attract high-quality traffic to Nutra.
Features of Pop-Up Traffic for Nutra Offers
Pop-up traffic (Popunder and Popup) is one of the oldest and still effective formats in affiliate marketing. Its key advantage is huge volumes and low cost per click (CPC) or impression (CPM). This makes it an ideal tool for quickly testing offers and pre-landers and identifying the most converting combinations with minimal costs.
When working with pop-ups, the user is taken to your landing page or pre-lander immediately, without intermediate steps like banners or notifications. This creates a sense of surprise, which, with the right approach, can be turned to your advantage. This is especially relevant for Nutra, as a user landing on a page with a solution to their problem (weight loss, joint problems, potency) is more likely to show interest.
The main goal when working with pop-up traffic is to quickly capture the user's attention and keep them on the page. This is achieved by using eye-catching, and sometimes even aggressive, pre-landers. It's important to understand that the audience here is "cold," so preliminary "warming" is required. The classic funnel for pop-up traffic looks like this: Popunder -> Pre-landing -> Offer Landing. The pre-landing page plays a key role: it filters out non-target audiences and prepares interested users for a purchase. Effective Nutra traffic through pop-up formats is practically impossible without a high-quality pre-landing page.
Approaches based on success stories, expert opinions, or news formats work well on pre-landing pages. For example, a story about how an ordinary person solved their problem with the help of the advertised product. The text should be compelling but not overwhelming. It's important that the user believes the story and wants to learn more by clicking through to the main landing page. Getting targeted Nutra traffic this way requires constant testing of creatives and headlines on pre-landing pages.
When choosing GEOs for pop-up traffic, it's best to focus on Tier-2 and Tier-3 countries. In these regions, users are less "spoiled" by advertising and are more receptive to this format. Traffic costs are significantly lower here, allowing for a good ROI even with low bids. Mobivion offers large volumes of high-quality pop traffic in Latin America, Asia, and Eastern Europe, where Nutra offers consistently demonstrate strong results. Therefore, driving traffic to Nutra using pops remains a viable strategy for mass testing.
Push Notifications: A Personalized Approach to Nutra
Push notifications are a format that delivers advertising messages directly to a user's device, even when they are not on the website. This creates a sense of personalized communication and, as a result, ensures a high click-through rate (CTR). Unlike pops, push traffic is considered "warmer" because users have voluntarily consented to receive notifications.
To effectively drive traffic to Nutra using push notifications, three key elements are key: the headline, the text, and the icon. They are the first to catch the user's eye. The creative should be catchy and intriguing, but at the same time adhere to the rules of the advertising network and the laws of a specific GEO. Approaches that appeal to a specific audience pain point work well in Nutra.
For example, for a weight loss offer, the headline might be: "This morning ritual burns up to 1 kg of fat a day." The copy should briefly complement the headline, creating intrigue: "Doctors are shocked by this simple method..." The icon should be bright and relevant—a before/after image, a fruit or vegetable associated with health. The main goal is to get the user to click and go to the pre-landing page.
Pre-landing pages for push traffic also play an important role, but they can be less aggressive than for pop ads. Personal blogs, articles from doctors, or scientific research work well here. The user has already shown initial interest by clicking on the notification, and now they need to be convinced of the product's effectiveness. High-quality content on pre-landing page is the key to high conversion rates when working with Nutra traffic. One of the main advantages of push traffic is the ability to target by subscription age. In Mobivion, you can choose which audience to show ads to: new subscribers or long-time subscribers. New subscribers click more actively, but may be less inclined to purchase. An older base, on the other hand, is less active, but one lead from them can easily recoup the costs. Testing different audience segments allows you to find the optimal balance and maximize ROI. Growing Nutra traffic through push notifications requires constant creative updates, as they quickly burn out. In-page push is a type of push notification that looks the same but doesn't require the user to subscribe. It appears while a user is on the website and works on all devices and browsers, including iOS. This allows you to reach a segment of the audience that is inaccessible to classic push notifications. For Nutra, in-page push advertising is a great addition, allowing you to increase your reach and drive even more traffic to Nutra. If you're unsure which approach—classic push or in-page advertising—is best for your offer, you can always get detailed advice from a specialist. Simply contact our manager, and they will help you choose the optimal strategy for your GEO and budget. ## Video Formats as a Tool for Maximum Engagement Video advertising is the most engaging and visual format. It allows you to not only tell but also demonstrate how a product works, demonstrate results, and evoke strong emotions in the user. For the Nutra vertical, where trust and visual confirmation of results are crucial, video formats can yield tremendous results. Several main video formats are used in Nutra traffic arbitrage: 1. VAST/VPAID (In-stream). These are advertising videos that are embedded within website video content (pre-roll, mid-roll, post-roll). The user is already predisposed to watching videos, so they're more likely to watch your ad. This format is great for building brand awareness and warming up the audience. 2. Out-stream (In-page video)**. This format is a video player that appears within the page content (for example, between paragraphs in an article) when the user scrolls down to it. Sound is usually muted by default, so visuals and subtitles play a key role. This is a less intrusive format that works well for driving traffic to Nutra on content sites and blogs. Creating effective video creative for Nutra is an art form. The video should be short (ideally 15-30 seconds), dynamic, and captivating from the very first second. UGC (User-Generated Content) videos, where ordinary people share their experiences with a product, work particularly well. Such videos are more trustworthy than glossy studio ads. The video plot should follow the classic formula: problem -> solution -> call to action. For example, a video promoting a joint pain treatment might begin with footage of a person struggling up a flight of stairs. It then shows them using the product, and ends with them running easily and painlessly. The visuals should be accompanied by compelling text or voiceover. Video formats allow for high-quality, highly motivated traffic. A user who watches the video to the end and clicks through to the landing page is already warmed up and ready to buy. Conversion rates from this type of traffic are typically higher than from other formats, although the cost of acquiring it (CPV/CPM) may be higher. In the Mobivion network, we offer a wide range of video advertising options. You can target your campaigns by dozens of parameters: GEO, device, browser, interests, and much more. This allows you to show your video creatives only to the most relevant audience, significantly increasing advertising effectiveness and ROI. Using video to drive traffic to Nutra is a trend that will only continue to grow. In the end, there is no single "best" format for driving traffic to Nutra. A comprehensive approach delivers maximum effectiveness. Pop traffic is ideal for low-cost, mass hypothesis testing. Push notifications provide targeted and personalized interaction with a "warm" audience. And video formats allow for maximum user engagement and convince them to purchase. By combining these tools and constantly analyzing the results, you can build a stable and profitable traffic flow to Nutra. ### Try it out Theory is important, but real results come with practice. If you want to personally see the effectiveness of pop, push, and video formats for driving traffic to Nutra, we are ready to help. Write to our manager, and he will provide you with access to the Mobivion platform, help you set up your first campaign and select the most converting bundles for your offers. You'll be able to test our traffic volumes and optimization tools in real-world conditions.