How to choose partner networks for arbitration and increase profit from traffic
How to choose partner networks for arbitration and increase profit from traffic
Choosing an affiliate network is one of the key decisions that determines the success of an arbitrageur. The correctness of this step depends not only on the amount of potential income, but also on job stability, access to exclusive offers and the quality of support. Novice specialists often get lost in the variety of offers, choosing the first CPA network they find, which leads to lost profits and disappointment. Experienced arbitrators understand that well—chosen partner networks for arbitration are the foundation for scaling and long-term earnings.
The purpose of this article is to provide a comprehensive guide on choosing an affiliate platform. We will analyze the main criteria, consider the types of networks and their specialization, and also give practical tips that will help you make no mistakes and maximize profits from your traffic.
What is an affiliate network and why does an arbitrageur need it?
The Partner Network (CPA network) acts as a technological and financial intermediary between the webmaster (arbitrageur) and the advertiser (the owner of the offer). Advertisers come online with the task of getting certain targeted actions from users — leads, sales, app installs, registrations. The arbitrageur, in turn, attracts targeted traffic to these offers, receiving a reward for each confirmed action.
The key function of the partner network is the aggregation of hundreds and thousands of offers in one place, providing tools for tracking conversions (tracking), ensuring timely payments and resolving disputes. Without this intermediary, the arbitrageur would have to independently search for advertisers, conclude a separate agreement with each one, set up a complex analytics system and risk non-payment of funds. Therefore, the use of partner networks for arbitration is an industry standard.
The main criteria for choosing an affiliate network
When analyzing the market and choosing a platform for cooperation, it is necessary to pay attention to several fundamental aspects. Ignoring at least one of them can lead to serious financial and temporary losses.
Reputation and term of work in the market
Durability and reputation are the first markers of reliability. Networks that have been operating in the market for 5, 7, or 10 years are more likely to fulfill their obligations. They have experienced more than one crisis, established processes and cherish their name. Study the reviews on relevant forums (for example, Zismo, Searchengines, CPA Club) and Telegram channels. Pay attention not only to the positive, but also to the negative reviews. It is important to understand how network representatives react to criticism and solve problems. If the network is noticed in a systematic shift (artificially underestimating the number of conversions) or delays in payments for no good reason, it is better to refuse to cooperate with it.
Vertical and geographical offers
Each partner network has its own specialization. Some are strong in the interior (health and beauty products), others in gambling (online casinos) and betting (sports betting), while others focus on finance (microloans, credit cards) or merchandise. Before choosing, decide which vertical you plan to work with. There is no point in signing up for a network specializing in crypto offers if you are a master at attracting traffic to weight loss products.
Geography (GEO) is an equally important factor. If you know how to work with traffic from Latin American countries, look for ** partner networks for arbitration** that have many offers for this region. Working with bourgeois traffic (Tier-1 and Tier-2 countries) usually brings higher payouts, but there is also higher competition.
Size and stability of payments
The main purpose of arbitration is to make a profit, so financial conditions play a crucial role. Compare the bid sizes for the offers you are interested in on different networks. Sometimes the difference can reach 15-20%, which translates into a significant amount for large volumes of traffic. However, you should not chase the highest stakes without looking back. Some unscrupulous networks may overstate payments in order to attract webmasters, and then compensate with a shake.
Find out about the minimum withdrawal amount, the frequency of payments (daily, weekly, once a month) and available payment systems (bank cards, Capitalist, WebMoney, cryptocurrencies). The availability of early payments for trusted partners is a big plus, as it allows you to replenish working capital faster. Reliable partner networks for arbitration are always transparent in financial matters.
Quality of technical support
Technical support is your main ally in working with the partner network. It depends on the manager's speed and competence how quickly you can launch a campaign, solve a tracking problem, or get up-to-date information on an offer. A good manager not only answers questions, but also helps with the selection of offers, shares links, suggests which creatives are better converted at the moment.
Before you start working, try contacting support and ask a few questions. Evaluate how quickly and to the point they answered you. If the manager responds once a day or gives boilerplate unsubscriptions, this is an alarming sign. High—quality support is an essential attribute of the best partner networks for arbitration.
Types of partner networks
All partner networks for arbitration can be roughly divided into several types, depending on their specialization and work model.
Multivertical networks
This is the most common type. Networks such as Admitad or Shakes offer offers from a wide variety of categories, from e-commerce and online gaming to finance and education. Their advantage is their versatility. An arbitrageur does not need to register in dozens of different networks to test multiple verticals. Everything is available in one personal account. This is an ideal option for beginners who have not yet decided on their niche, and for large teams working in several directions at once.
Mono-vertical or niche networks
These networks focus on one or two adjacent verticals. For example, Gambling.pro He specializes in gambling and betting, while Leadbit specializes in the inside. The advantage of such networks lies in deep expertise. They offer exclusive offers that competitors don't have, higher bids, and managers who thoroughly understand their niche. If you are determined to work, for example, only with financial offers, then registration in a specialized financial CPA network will be the most effective solution. Such highly specialized partner networks for arbitration often offer the best conditions in their niche.
Direct advertisers with their own affiliate program
Some large companies (for example, online casinos or bookmakers) create their own affiliate programs, working with webmasters directly, without mediation of the CPA network. The advantages of this approach are potentially the highest rates, since there is no intermediary commission, and direct contact with the product owner. The disadvantages are the limited choice of offers (only the products of this company), the need to solve many technical issues independently, and the higher risks associated with payments. Working with direct advertisers is more suitable for experienced arbitrageurs with large volumes of traffic.
How to increase profits by working with partner networks
Choosing the right network is only half the battle. To maximize income, you need to plan your work competently and use all available opportunities.
Test multiple networks simultaneously. Do not limit yourself to one affiliate program, even if it seems ideal. Sign up for 2-3 leading networks in your vertical. Often, the same offer can be presented in several networks with different conditions. By testing it with a small budget in each one, you will be able to determine where the app is better (percentage of confirmed leads) and, accordingly, the final earnings (EPC - Earnings Per Click) are higher.
Build a relationship with your personal manager. Do not hesitate to communicate with your affiliate manager. Regularly request information about new offers, ask to raise the bid when good volumes are reached, and ask which traffic sources and approaches are currently showing the best results. A good manager is interested in your success, as his income directly depends on yours. Proactive communication is the key to obtaining exclusive terms and private offers that are not available to ordinary webmasters. These are the features that distinguish the top partner networks for arbitration.
Follow the news and trends. The arbitrage market is very dynamic. What made a profit yesterday may not be effective today. Subscribe to the news channels and blogs of your chosen Arbitration partner networks. They often publish cases, market analytics, and announcements of promising offers. Participating in meetups and conferences organized by affiliate programs is also a great way to gain insider information and establish useful contacts.
Use the tools provided by the network. Modern partner networks for arbitration offer many useful tools: banner rotators, API for integration with third-party trackers, domain parking, ready-made promotional materials. Explore all the features of your personal account. For example, using the API allows you to automate the transmission of conversion data to your tracker, which provides more accurate statistics for analyzing and optimizing advertising campaigns.
Conclusion
To summarize, it is safe to say that choosing partner networks for arbitration is a strategic decision that directly affects the profitability of all your activities. Take your time with the choice, conduct a thorough market analysis based on the criteria of reputation, specialization, financial conditions and quality of support.