How to choose an effective online advertising format to scale sales through Mobivion
Scaling sales in traffic arbitrage directly depends on the correct selection of advertising formats and the ability to work with them. When it comes to finding new combinations and increasing volumes, it's essential to clearly understand which online advertising format will ensure maximum reach of the target audience at the optimal cost. If you already have a working combination and are looking for ways to scale it, you can always discuss your strategy with an expert—just contact the manager at Contact the manager and receive a consultation on available volumes and formats. The Mobivion platform provides access to a variety of traffic sources, allowing you to test and find the most converting options for any vertical.
Each online advertising format has unique characteristics that influence user behavior and final conversion. The choice depends on the specifics of the offer, the target audience, and the KPIs. For example, one type of advertising is ideal for impulse purchases or information products, while complex products with a long decision-making cycle require a completely different approach.
Target Audience and Vertical Analysis
The first step to choosing an effective format is a thorough analysis of the target audience and product specifics. There is no one-size-fits-all solution; what's profitable in gambling may prove to be a failure internally. You need to determine where your audience is concentrated and what content they consume.
For example, for offers in the dating vertical, formats that attract attention and generate immediate interest are ideal. Teaser networks and pop-up traffic have historically proven highly effective here due to their mass appeal and low cost per click. These formats allow you to quickly test creatives and landing pages with a wide audience. In this case, choosing the right online advertising format is the key to generating low-cost leads and quickly achieving profitability.
For more complex verticals, such as finance or e-commerce, where users take longer to make a decision, native and less aggressive approaches perform better. In-stream video ads or high-quality banners on niche websites allow you to present your product in more detail, build trust, and encourage users to purchase. This online advertising format requires more careful creative development, but also delivers higher-quality and more motivated traffic.
Pop Traffic: A Classic for Mass Reach
Pop-under and pop-up ads are among the oldest, yet still effective, formats. Their main advantage is huge traffic volumes at a low cost. This is an ideal option for testing new offers and funnels at scale. Pop traffic is suitable for verticals that don't require high user engagement to complete a target action:
App and utility downloads (Software, Utilities).
Sweepstakes (giveaways).
Easy registrations (Dating, Gambling).
VPN services.
The main challenge with this format is filtering out non-targeted traffic and bots. The Mobivion platform provides tools for detailed targeting and source analysis, allowing you to filter out low-converting sites and optimize campaigns in real time. When choosing this online advertising format, be prepared to work with large volumes of data and constantly optimize. It's important to understand that effectiveness here is achieved through scale, not precise targeting.
Push Notifications: Personalized Contact with the Audience
Push notifications and their variant, In-Page Push, have become a real breakthrough in affiliate marketing. This online advertising format delivers a message directly to the user's device, ensuring a high engagement rate (CTR). Push traffic works well with offers that require repeated clicks or offer limited-time promotions.
Push notifications are effective in the following verticals:
Nutra (weight loss, joint, and men's health products).
Gambling and betting (bonuses, free spins, match notifications).
Finance (microloans, crypto offers).
Dating (notifications about new messages or profiles).
In-Page Push, in turn, solves the problem of subscription limits in iOS and some browsers by displaying notifications directly on the website. This expands reach and allows for engaging with cold audiences. Mobivion offers access to subscriber databases worldwide, allowing for precise targeting by GEO, device, and interests. When working with push notifications, it's important to be mindful of database burnout and regularly update creatives to maintain audience interest. Choosing this online advertising format requires a constant creative approach.
Video Advertising: Maximum Engagement
Video is the fastest-growing online advertising format. It allows for the most visual demonstration of a product and its benefits, creating an emotional connection with the user. Mobivion offers several types of video advertising:
In-Stream: short videos embedded within the main video content (pre-roll, mid-roll, post-roll). Ideal for branding and awareness.
Out-Stream: A video that appears within the website's text content. It begins playing when it reaches the user's view and does not interfere with the main content.
Video Slider: A pop-up video player in the corner of the screen that accompanies the user as they scroll down the page.
Video formats are ideal for e-commerce, where products can be shown in action, for mobile games with gameplay demonstrations, and for complex information products. The cost of this type of traffic is higher than that of pop or push ads, but conversion rates typically significantly exceed expectations. When choosing this online advertising format, it is important to invest in high-quality video creative production, as it directly impacts results.
If you're unsure which video advertising format (in-stream or out-stream) is best suited for your offer and budget, you can get a detailed breakdown of available volumes and expected metrics. Simply Contact the manager, and they'll help you choose the optimal strategy to get started.
Banner and Teaser Advertising: Proven Effectiveness
Banners and teasers are visual formats placed on partner sites of an advertising network. Teasers typically use compelling images and headlines to attract attention, making them effective for Nutra, product offers, and adult verticals. Banner advertising is a more classic online advertising format, suitable for a wide range of applications, from branding to direct sales.
The key to success here is the correct selection of platforms (White/Black Sheets) and constant creative testing. Mobivion offers the ability to work with a huge pool of websites across various categories, allowing you to precisely target relevant audiences. To scale campaigns, it's important to analyze which platforms drive the most conversions and reallocate budget to them, cutting out ineffective sources. This online advertising format requires meticulous analytical work.
A Comprehensive Approach to Scaling
True scaling begins when you stop relying on a single online advertising format. An effective strategy involves combining multiple formats to reach different audience segments at different stages of the sales funnel.
For example, you can use low-cost pop traffic to initially attract attention and build a retargeting audience. You can then target this "warm" audience with push notifications with personalized offers or video ads that explain the product in more detail. This multi-channel approach can significantly increase your overall ROI.
The Mobivion platform is designed to implement precisely these complex strategies. You can manage campaigns in different formats within a single dashboard, track end-to-end analytics, and quickly reallocate budgets between the most effective combinations. Choosing the right combination of online advertising formats is the art of traffic arbitrage, which distinguishes a professional from a novice. Don't be afraid to experiment, test new hypotheses, and utilize the full arsenal of available tools.
Try it out
Choosing the right format is the foundation for successful scaling. To avoid wasting your budget on blind tests, you can get a consultation on your offer and vertical. Contact our manager to discuss which online advertising format is best for your goals, the traffic volumes available in your GEO, and how to properly set up your first campaign for maximum results. Simply Contact the manager and you'll gain access to the Mobivion platform's expertise and tools for an effective start.