How to choose an effective online advertising format to increase targeted traffic with Mobivion
Choosing the right advertising format is the foundation of successful traffic arbitrage. An incorrectly chosen online advertising format can drain your budget right from the start, failing to generate a single conversion, while a smart approach allows you to achieve your goals with minimal costs. At Mobivion, we work with dozens of different offer and source combinations daily, so we know how to direct traffic in the right direction. If you already have an offer and would like a quick consultation on launching it, you can Contact the manager and discuss the details of your future campaign. For those who want to understand the matter independently, we have prepared a detailed guide.
In this article, we'll take a detailed look at how to analyze your goals, audience, and offer to select the most effective online advertising format on the Mobivion platform and ensure a stable flow of targeted traffic.
Why is format selection so important for the outcome?
Beginning affiliate marketers often focus on creatives and targeting settings, overlooking one key element: the actual method of delivering the advertising message to the user. However, the online advertising format determines the context in which the user sees your offer. This directly affects key metrics: CTR (click-through rate), CR (conversion rate), and, ultimately, ROI (return on investment).
For example, an aggressive pop-up may achieve a high CTR but attract an untargeted audience, resulting in a low conversion rate. On the other hand, a native push notification may have a smaller reach but still attract highly engaged users ready to take a targeted action. Each online advertising format has its own specific user interactions, and ignoring this factor is like shooting at a sparrow with a cannon. The right choice not only saves money but also builds a more predictable sales funnel.
Key criteria for choosing an advertising format
To avoid making the wrong choice, it's essential to analyze your campaign across three key areas: goals, audience, and the specifics of the product or service itself. A comprehensive approach will allow you to eliminate unsuitable options from the outset and focus your efforts on the most promising ones.
Advertising campaign objectives
The first and most important question to answer is: "What result do I want to achieve?" Goals can vary, and each requires its own online advertising format.
If your primary goal is to increase brand or product awareness, then formats with broad reach and visual impact are the best choice. Video advertising (in-stream and out-stream) and banner ads perform well here. They allow you to convey your brand's image, its key benefits, and create an emotional connection.
For lead generation, where the goal is to collect contact information, formats that motivate users to take quick action are ideal. Push notifications, in-page push notifications, and teasers are excellent for this purpose. They attract attention and contain a clear call to action: "Learn more," "Get a discount," or "Register."
When it comes to direct sales or app installs, targeting accuracy and traffic quality are paramount. Pop traffic in specific GEOs and push notifications targeting already "warmed" or interested audiences work well here. This online advertising format allows you to quickly deliver a specific offer to potential buyers.
Specifics of the vertical and offer
Each traffic arbitrage niche has its own established practices and audience preferences. What works great for gambling may be completely ineffective for nutra.
For the e-commerce (product) vertical, banners, push notifications with promotions, and product video reviews are well-suited. These formats allow you to showcase the product and encourage impulse purchases.
Pop-under and push notifications traditionally hold strong positions in gambling and betting. They create a sense of urgency and exclusivity ("Bonus only today!"), which effectively engages this audience. Choosing the right online advertising format in this vertical is half the battle.
Teaser networks and push notifications with intriguing creatives are often used for dating. The main goal here is to generate curiosity and motivate the user to visit the site and register.
Nutra (health and beauty products) requires a more sensitive approach. In-page push and native banner ads work well here, as they don't create a sense of rejection and look like a recommendation. Aggressive online advertising can damage the product's reputation.
Portrait of the target audience
Understanding your end user helps you choose the format that will be most relevant to them. Consider their age, gender, geography, and, most importantly, device type.
If your audience is primarily mobile, push notifications and mobile banners will be most effective. These formats are natively integrated into the user experience on smartphones. For desktop audiences, pop-under and classic banner ads are still relevant.
Cultural characteristics of GEOs also play a role. In Tier 1 countries, where users are more demanding of advertising quality, native and video formats perform better. Meanwhile, in Tier 3 countries, audiences are more receptive to aggressive formats like pop-ups, making them a cost-effective choice for targeting these regions.
Overview of advertising formats in Mobivion and their application
Our platform offers a wide range of traffic generation tools. Let's explore the features of each so you can make an informed choice.
Pop traffic (Pop-Up and Pop-Under)
This is one of the oldest and most traffic-intensive formats. A pop-up appears above the active browser window, while a pop-under appears below it.
The main advantage is huge traffic volumes at a low cost. This is an ideal online advertising format for testing offers across a wide audience, especially in the sweepstakes, downloads, and gambling verticals. However, be prepared for the fact that the quality of this traffic may be uneven, requiring careful optimization across platforms.
Push Notifications and In-Page Push
Push notifications are short messages sent to a user's desktop or mobile device from the website to whose newsletter they have subscribed.
The key feature is traffic from real, engaged users. CTR and CR are typically higher here than with other formats. Classic push notifications are great for retargeting and reaching a loyal audience. In-Page Push is a newer type that looks like a push notification but is a website element. It works on all platforms, including iOS, significantly expanding reach. If you're unsure which type is best for your offer, you can always consult with our specialists. Contact our manager for a personalized recommendation—this will help you save time and money at the start.
Video Advertising (In-Stream and Out-Stream)
Video is the most engaging online advertising format. It allows you to not only show a product, but also tell a story and evoke emotions.
In-stream video (pre-roll, mid-roll) is embedded directly into the video content the user is watching. This ensures high completion rates and is ideal for branding campaigns, mobile game ads, and complex products that require demonstration.
Out-stream video appears within the website's text content. It's less intrusive and begins playing when it catches the user's eye. This format is great for drawing attention to articles, reviews, or e-commerce products.
Banner and teaser advertising
A classic online advertising technique that never goes out of style. Banners are graphic blocks of varying sizes, while teasers are a combination of a small image and intriguing text.
This online advertising format is universal and suitable for most verticals. Its main advantages are flexibility in settings and the ability to fine-tune targeting. Banners work well for retargeting, when you need to "catch up" with a user who has already visited your website. Teasers are effective for attracting cold traffic to news or entertainment verticals.
Testing and Optimization Strategy
There's no single, universal format that guarantees success 100% of the time. The market is constantly changing, as is user behavior. Therefore, the key skill of a successful affiliate marketer is the ability to test hypotheses and optimize campaigns based on data.
Start with 2-3 formats that best suit your offer. For example, if you're promoting an Android app, run parallel pop-under and push notification campaigns with a smaller budget.
Analyze the initial results within 24-48 hours. Pay attention not only to the CTR but also to the cost per lead (CPA) and conversion rate (CR). Mobivion's analytics tools allow you to track the performance of each platform and disable those that aren't delivering results.
Once you've identified the most converting format, begin scaling your campaign, gradually increasing your budget and expanding your targeting. Choosing the best online advertising format isn't a one-time action, but a continuous process of analysis and improvement.
Try it in practice
Theory is great, but traffic arbitrage is all about practice. To avoid wasting time and money on independent experiments, you can get help from our experts.
Contact our manager, and they'll help you choose the optimal online advertising format for your offer, suggest starting rates, and recommend the best GEOs to start with. You'll be able to launch your first test campaign under professional guidance and quickly achieve profitable results.