How to choose an ad network for arbitrageurs with high-quality traffic
How to choose an ad network for arbitrageurs with high-quality traffic
Choosing an ad network is the foundation on which the success of any arbitrage campaign is built. The final profit directly depends on the quality of traffic, the convenience of the platform and the adequacy of support. In an oversaturated market, finding a reliable partner is becoming increasingly difficult, but the right approach and understanding of key metrics will help you make the right decision. Before diving into a detailed analysis, it is worth getting an initial consultation from specialists who are already working in this field. For example, you can always Write to the manager to clarify the basic points and understand where to start. A correctly chosen ad network for arbitrageurs is not just a click provider, but a strategic partner.
The arbitrageur's task is to buy traffic cheaper and sell it more expensive due to conversions on the offer side. The quality of this traffic is the determining factor. Cheap clicks from bots or non-target audiences will not bring leads, but will only empty the budget. Therefore, the first and main task is to evaluate how an advertising network for arbitrageurs fights fraud and delivers live, interested users.
Main criteria for evaluating an advertising network
When analyzing a potential platform for purchasing traffic, it is necessary to focus on several fundamental aspects. These parameters determine not only potential profitability, but also the comfort of work in the long term. Each professional advertising network for arbitrageurs strives to provide transparent conditions, but the devil, as always, is in the details.
Traffic quality and anti-fraud systems
High traffic quality is not an abstract concept. It is expressed in specific indicators: CTR (Click-Through Rate), CR (Conversion Rate) and EPC (Earnings Per Click). If the traffic is high-quality, users actively interact with creatives and perform targeted actions on the landing page.
Find out what tools the advertising network uses to combat fraudulent traffic. Modern platforms use multi-level filtering systems that analyze user behavior in real time. These can be either internal developments or integrations with well-known services like FraudScore or Scalarr. The presence of such systems is a good sign that the advertising network for arbitrageurs cares about the purity of its traffic and reputation. The lack of clear information about anti-fraud mechanisms should be a warning sign.
Payment models and pricing policy
The cost of traffic directly affects ROI. The most common payment models in arbitrage:
CPC (Cost Per Click) - payment for each click on an ad. A classic model, suitable for most verticals.
CPM (Cost Per Mille) - payment for a thousand impressions. Effective when working with a wide audience and to increase recognition, requires high-quality and catchy creatives for a high CTR.
CPA (Cost Per Action) - payment for a target action. The least risky model, but not available in all networks and often requires moderation or test flow on other models.
A good advertising network for arbitrageurs offers several models to choose from. This allows the arbitrageur to be flexible and select the best option for a specific offer and geo. Do not chase the lowest price. Too low a bid can mean either extremely low-quality traffic or very high competition, where your ad simply will not get impressions.
Geography and depth of targeting
Before starting work, make sure that the advertising network for arbitrageurs covers the countries (geos) you need. Particular attention should be paid to Tier-1 countries (USA, Canada, Western Europe), since the traffic there is the most expensive and demanding in terms of quality. If you plan to work with Tier-2 or Tier-3, check the volumes of available traffic in these regions.
Targeting settings are no less important. The more parameters you can set, the more accurately you can target your audience. The standard set includes:
Geo (country, region, city)
Device (desktop, mobile)
Operating system and its version
Browser
Browser language
Provider (mobile or Wi-Fi)
An advanced advertising network for arbitrageurs can also offer targeting by interests, time of day or day of the week. The granularity of the settings allows you to effectively cut off non-converting audience segments and optimize the campaign, increasing its profitability.
Advertising formats and their specifics
Different offers require different approaches and, accordingly, different formats of advertisements. There is no universal solution. The choice of format depends on the vertical, target audience and your budget. A reliable advertising network for arbitrageurs usually offers several popular formats.
Push Notifications
Push traffic is notifications that are sent to users on their desktop or mobile device after they have consented to receive them. Its main advantage is that itestvo — traffic from real, living people. There are practically no bots here. Push notifications provide a high level of engagement, as they appear on top of all windows.
This format is great for verticals such as gambling, betting, dating, nutra and sweepstakes. However, it is worth remembering about audience "fatigue". Users can unsubscribe from notifications over time, so it is important to constantly update creatives. When choosing a platform for working with push notifications, pay attention to the age of the subscriber base. The fresher the base, the higher the conversion will be.
Pop traffic (Pop-up and Pop-under)
Pop traffic is one of the oldest and cheapest formats. Pop-up is a window that appears on top of the main content, and pop-under is below it. The main advantage is huge volumes of traffic in almost any geo and very low cost.
However, it also has disadvantages. This format is considered quite aggressive and can irritate users, which leads to lower traffic quality compared to push notifications. To work with pop traffic, pre-landing pages (paddings) are almost always necessary, which "warm up" the audience before switching to the main offer. Successful work with this format requires experience and constant testing of links. A high-quality advertising network for arbitrageurs working with pops should provide tools for creating blacklists and whitelists of sites.
Native advertising and In-Page Push
Native advertising mimics the main content of the site on which it is placed. These can be "recommended articles" or "related news" blocks. This approach inspires more trust in users and ensures a high CTR. Native advertising works great with offers that require a more thoughtful approach: finance, education, merchandise.
In-page push is a hybrid format that looks like a classic push notification, but is shown directly on the site and does not require the user to subscribe. It works on all platforms, including iOS, where classic push notifications are not available. This opens up access to a new, solvent audience. A modern advertising network for arbitrageurs must have this format in its arsenal.
Technical side and support
Even the best advertising network for arbitrageurs with ideal traffic can become a source of problems if its platform is inconvenient, and support does not respond for days.
Platform interface and tracking
The platform should be intuitive and fast. The process of creating and launching a campaign should not take much time. The most important technical aspect is setting up tracking. Make sure that the advertising network supports data transfer via Postback S2S. This allows you to track conversions in real time and get detailed statistics on all parameters: site ID, creative, OS, device, and so on. Without accurate tracking, effective optimization is impossible.
The role of the manager and support service
Technical support is your main assistant. Problems can arise at any time: refusal to replenish the balance, problems with setting up a postback, a sharp drop in traffic. The speed and competence of the support in such situations are critically important.
A good personal manager is not just a technical support employee, but a partner interested in your success. He can suggest relevant combinations (offer + geo), help with whitelists, give recommendations on optimizing creatives and campaign settings. If you are not sure what parameters to choose for the start, or you see that the campaign is not bringing results, do not hesitate to ask for help. In most networks, you can simply Write to the manager and get a detailed answer on improving your performance. This is standard practice that distinguishes a good advertising network for arbitrageurs from a mediocre one.
Deposit and withdrawal
Pay attention to the minimum deposit amount. For beginners, it is better to choose networks with a low entry threshold ($50–$100) so that you can test the platform without serious investments. Available payment methods are also important: bank cards, e-wallets (WebMoney, Capitalist), cryptocurrencies. The presence of several options indicates the convenience and flexibility of the platform.
Final selection and testing
There is no ideal advertising network for everyone. The choice always depends on your goals, experience, and budget. You should not rely solely on online reviews, as they may be biased. The best way is to make a shortlist of 2-3 networks that meet your criteria and test each on a small budget.
Launch the same bundle (offer, geo, creatives) in different networks and compare the results after a few days. Analyze not only the cost per click, but also the final cost per lead (CPA) and return on investment (ROI). The advertising network for arbitrageurs that will show the best financial results with comfortable work will become your reliable partner.
Try it in practice
Theory is important, but in traffic arbitrage everything is decided by practice ika. In order not to waste your budget on blind tests and to get into the black faster, you can get a personal consultation on our platform. Find out which traffic formats and settings are best suited for your offer, and get help with launching your first advertising campaign. To do this, just Write to the manager and discuss your goals. This will help you avoid rookie mistakes and immediately start working with high-quality traffic.