How to choose advertising platforms to effectively attract your target audience with Mobivion
Selecting the right advertising platforms is the foundation of any successful affiliate marketing campaign. It determines not only the cost of user acquisition but also the ultimate return on investment. At Mobivion, we help thousands of affiliate marketers and advertisers find the right sources that drive targeted traffic and conversions every day. Let's take a detailed look at how to approach this process systematically. If you have any questions about choosing the right sources for your offer at any stage, you can always Contact the manager for a personal consultation.
Our platform offers access to a wide range of formats—from push notifications and pop-up traffic to native video advertising. Each requires its own approach to source selection. There's no universally "best" advertising platform; there's only the one that best suits your goals, offer, and target audience. Understanding this principle is the first step to scaling your profits.
Understanding your target audience is the basis for choosing platforms
Before analyzing specific advertising platforms, it's necessary to develop a detailed profile of your target customer. Who are they? What are they interested in? What websites do they visit? The answers to these questions directly determine where to look.
For example, if your offer is related to financial services or cryptocurrencies, your audience likely spends time on news portals, economic commentators, and industry forums. Therefore, you need advertising platforms specifically focused on these topics. For offers in the gambling or betting niche, entertainment resources, movie sites, sports portals, and torrent trackers would be relevant.
In the Mobivion interface, you can use interest category targeting, which allows you to initially narrow your search. However, manual analysis and a deep understanding of your audience provide a distinct advantage. Don't be lazy in manually researching where your potential customers hang out. This will help you more accurately select advertising platforms and avoid wasting your budget on irrelevant sources.
Analysis of advertising formats and their connection with platforms
Each advertising format is effective on a specific type of website. Choosing a format and selecting an advertising platform are interconnected processes. Let's look at the main formats available in Mobivion and how they influence source selection.
Push Notifications and In-Page Push
Push traffic works well for a wide range of verticals: from product offers to subscriptions and utilities. Users who subscribe to notifications have already shown some interest in the website's content.
When choosing push notification advertising platforms, pay attention to the topic of the primary source website. If it's a news portal, the audience will be more mature and solvent. If it's an entertainment site, it will be younger and more receptive to gaming or dating offers. The Mobivion platform provides detailed statistics for each source, allowing you to evaluate which advertising platforms generate the most engaged audiences.
Pop traffic (Popunder and Popup)
Pop traffic is considered one of the most widespread and inexpensive formats. It's ideal for testing hypotheses and working with offers that don't require a long decision-making process.
The best advertising platforms for pop-up traffic are those with high traffic volumes: online cinemas, file-sharing sites, and entertainment portals. These sites offer the broadest possible audience. The key is to find the advertising platforms where users are most receptive to pop-ups and are most willing to take an impulsive action. Testing is your key tool. Launch a campaign to a broad audience and weed out ineffective platforms using blacklists.
Video Advertising (In-Stream and Out-Stream)
Video is a powerful tool for attracting attention and increasing brand awareness. In-stream (advertising within a video player) and out-stream (advertising embedded within a page's content) require different approaches to selecting platforms.
For in-stream advertising, look for advertising platforms with native video content: news sites with video reports, educational platforms, and entertainment portals. For out-stream advertising, virtually any content site with high engagement is suitable, where the video can seamlessly fit into an article or news feed. Analyze how well the platform's theme matches your video creative.
Banner and teaser advertising
Classic formats are still effective when used correctly. Success here depends 90% on relevance. You need advertising platforms whose content is as close as possible to your offer.
Mobivion allows you to target specific website categories, significantly simplifying your search. When choosing banner or teaser platforms, pay attention not only to the topic but also to the site's visual design. Your ad shouldn't be lost in the content or look out of place. High-quality advertising platforms always have a well-thought-out design and structure.
Criteria for evaluation and selection of advertising platforms
Once you've defined your audience profile and format, it's time to actually select your sources. Here are a few key criteria to consider.
Traffic quality and relevance
Traffic volume isn't the most important metric. Its quality is far more important. Analyze metrics such as CTR, CR, bounce rate, and time spent on landing pages. Mobivion's statistics allow you to track the performance of each individual source (Source ID).
Start with a small budget to test dozens or hundreds of platforms. Whitelist those that demonstrate good conversion rates at a reasonable price. Blacklist the rest. This is an iterative process that requires constant analysis. If you're unsure which buying model to start with and which platforms are best suited for your offer at the start, you can always Contact the manager for a detailed analysis of the best sources for your vertical.
Geotargeting and regional specifics
The same advertising platform can show completely different results in different countries. When choosing sources, always consider the geography of your offer. For Tier-1 countries (USA, Western Europe), reputable and high-quality resources are important. For Tier-3 countries (Asia, Latin America), simpler, more entertaining advertising platforms often perform well.
Research local markets. What websites are popular in a particular country? What messaging apps and social networks are used there? This information will help you find less obvious but highly profitable advertising platforms.
Traffic cost and purchasing model
Different advertising platforms offer traffic at different prices. Your task is to find a balance between cost and quality. Purchasing models (CPC, CPM) also influence your choice.
For tests and outreach campaigns, the CPM model is often chosen, purchasing traffic from a wide pool of sites.
For campaigns that target a specific action, the CPC model, where you pay per click, is more suitable.
Don't be afraid to test expensive advertising platforms. A high CPM or CPC often pays off thanks to superior audience quality and high conversion rates. Analyze the eCPM and eCPA for each source to make informed decisions.
Optimization and scaling: working with black and white lists
Selecting advertising platforms is not a one-time action, but an ongoing optimization process. The foundation of this work is the creation of blacklists and whitelists.
A blacklist is a list of advertising platform identifiers that aren't driving conversions or have excessively high cost per lead. By disabling them, you stop wasting your budget.
A whitelist is your golden asset. It contains the most profitable advertising platforms. By creating a whitelist campaign, you concentrate your entire budget on trusted sources, allowing you to safely scale the campaign.
The process looks like this:
Launch a test campaign on a wide list of sources (RON campaign).
Collecting statistics for 1-3 days (depending on traffic volume).
Data analysis: identifying sites with conversions and sites that are just wasting budget.
Formation of a blacklist and whitelist.
Create a new campaign targeting only the whitelist, with a higher bid to buy the maximum amount of traffic.
This cycle must be repeated regularly, as the effectiveness of any advertising platform can fluctuate over time. The Mobivion platform provides all the necessary tools for easily managing source lists and automating this process.
Choosing the right advertising platforms is a combination of analytics, deep audience understanding, and ongoing testing. Using our network, you gain access to thousands of traffic sources and tools for filtering and optimizing them. This allows you to transform arbitrage from a guessing game into a systematic and predictable business.
Try it in practice
Theory is important, but real results only come with practice. To see how our tools help you filter and select the most profitable advertising platforms specifically for your offer, contact our manager. They will help you navigate the interface, suggest promising sources to start with, and help you set up your first test campaign to effectively find high-converting ad pairs.