How the Mobivion advertising network helps scale sales through different traffic formats
In modern traffic arbitrage, a campaign's success depends not only on the quality of the offer but also on the ability to find and effectively leverage diverse traffic sources. Limiting yourself to one format means voluntarily limiting your reach and losing profits. To discuss a customized strategy for connecting new sources for your product, you can always Contact a manager, who will help you find the optimal solutions. The Mobivion platform was created to enable arbitrageurs and advertisers to diversify their sources, quickly test hypotheses, and, most importantly, confidently scale successful campaigns.
Our advertising network site provides access to a wide range of formats, from classic to the most modern, allowing you to build multi-level sales funnels. It's a unified ecosystem where you can purchase traffic for any vertical and geography, controlling every stage of the campaign through a user-friendly interface.
Why Traffic Diversification is the Key to Stable Growth
Many newbies rely on a single, proven source. For example, they launch campaigns exclusively through push notifications or use exclusively teaser networks. This approach works until the first major glitch: algorithm changes, a drop in traffic, or an account suspension. At that point, the entire business is at risk.
Scaling sales is a process that requires stability and predictability. Diversifying traffic sources through a multi-format platform solves this problem. When one advertising campaign shows declining performance, others continue to generate leads, ensuring a stable cash flow. Our advertising network site allows you to reallocate budgets between formats in real time, responding to market changes. This provides flexibility unavailable when working with highly specialized platforms.
Furthermore, different formats attract different audiences. A user who clicks on a banner may never respond to a push notification, and vice versa. By using multiple channels simultaneously, you significantly expand your target audience reach, increasing your chances of finding new segments that convert well. This comprehensive traffic management approach is the foundation of long-term and profitable arbitrage.
Overview of Key Traffic Formats in Mobivion
Each traffic format has its own characteristics, advantages, and is best suited for specific verticals. Our advertising network website integrates them all, providing tools for working with each. Let's look at the main areas available on the platform.
Push Notifications and In-Page Push
Push traffic has remained one of the most popular formats for several years. It consists of short messages that appear on the user's device screen. In-page push is a type of push traffic that doesn't require a subscription and is displayed directly on the website, allowing you to reach iOS users.
These formats are ideal for verticals that require quick engagement:
Nutra and grocery
Gambling and betting
Dating
Financial offers
Sweepstakes
The main advantage of push traffic is direct communication with interested users who have previously consented to receive notifications. This ensures a high click-through rate (CTR) and good conversion rates when used correctly. The Mobivion advertising network offers extensive subscriber databases across multiple geographies and detailed targeting settings to ensure your messages reach your target audience.
Pop Traffic (Popunder and Popup)
Pop traffic is one of the oldest, yet still effective, formats. Popunder opens in a new browser window beneath the active one, and popups open above it. Its main strength is its huge volumes and low cost per click (CPC). This makes it an ideal tool for testing new offers and combinations.
By launching a pop-up traffic campaign, you can generate thousands of clicks and collect sufficient data for analysis with a minimal budget. This allows you to quickly determine which landing pages and creatives are working and which are not. Once a profitable combination is found, it can be migrated to other, more expensive formats. Our advertising network provides high-quality pop-up traffic with the ability to fine-tune settings by device, operating system, and browser.
Video Formats: Outstream and Instream
Video advertising ensures maximum audience engagement. Mobivion offers two main types of video formats.
Instream videos are embedded within the main video content on websites (for example, before a movie or a video on a news portal). This format guarantees that the user will see your ad and is ideal for increasing brand awareness and promoting complex products.
Outstream videos appear as a separate block within the page content, for example, between paragraphs of text. They are less intrusive and reach a wider audience. This format works well to attract attention to promotions, games or Applications. To build a complex funnel combining video and push notification retargeting, it's best to consult with a specialist. Contact a manager, and they'll help you choose the optimal set of formats for your offer. Every advertising network website should provide this support.
Classic formats: banners and teasers
Banner and teaser advertising are time-tested classics. Banners are graphic images that attract attention and convey key product information. Teasers are small blocks consisting of an image and an intriguing headline.
These formats are universal and suitable for almost any vertical, especially e-commerce. They allow you to clearly demonstrate a product and its benefits. A modern advertising network like Mobivion offers access to thousands of partner sites and flexible targeting settings to ensure your banners and teasers are seen only by potential customers.
Mobivion Tools for Effective Scaling
Providing access to traffic is only half the battle. The platform's true value lies in the tools it provides for analysis and optimization. Our advertising network is designed with affiliate marketers in mind, so we pay special attention to the technology.
A key element is detailed targeting. You can customize campaigns by dozens of parameters: GEO (down to city), device type, operating system, browser, language, ISP, and much more. This allows you to filter out irrelevant audiences from the outset and direct your budget to those users who are most likely to convert.
The second important tool is the real-time analytics system. In your personal account, you can see detailed statistics for each campaign: impressions, clicks, CTR, and costs. Integration with postback trackers allows you to transmit conversion data and accurately calculate ROI. Our advertising network website uses this data to help you make informed decisions.
Finally, we offer powerful optimization tools. You can create blacklists and whitelists of sites, disabling sources that aren't driving conversions and allocating more budget to the most profitable ones. This is a direct path to increasing profitability and successful scaling. An effective advertising network website should always offer such capabilities.
Scaling Strategy with Mobivion: From Testing to Profitability
Let's look at a practical example of how you can use our platform's capabilities to scale sales of a new offer.
Stage 1: Hypothesis Testing. It's best to start with inexpensive and high-volume traffic. Popunder is an ideal choice. You create several landing page variations and launch a campaign with broad targeting in the selected GEO. The goal is to get 5,000-10,000 clicks and collect data. The budget at this stage is minimal. You analyze which landing page demonstrated the best CR (conversion rate) and select it for further development.
Stage 2: Finding a profitable combination. Now that you have a converting landing page, you move the campaign to push notifications or in-page push. This traffic is higher quality and more expensive. Here, you test different creatives (headlines, text, icons). Your goal is to find a "creative + landing page" combination that works. At this stage, optimization tools are actively used: you create blacklists of ineffective sites. Any good ad network website should support this.
Stage 3: Scaling. Once a profitable combination has been found, the fun part begins – scaling. You gradually increase your daily budget for push campaigns. At the same time, you integrate new formats. For example, you might launch a banner or teaser campaign with proven creatives, adapting them to the new format. For maximum reach, you can launch video ads.
Thus, using the resources of a single platform, you complete the full cycle, from testing an idea to building a stable revenue stream from multiple sources. Our advertising network site ensures a seamless transition between these stages, allowing you to manage all campaigns from a single window.
Working with a multi-format platform like Mobivion opens up new horizons for affiliate marketers and advertisers. It's not just about buying traffic, but about strategically managing ad flows to achieve maximum results. A high-quality advertising network site is your partner in growth.
Try it in practice
Theory is great, but the best way to evaluate all the possibilities is to launch a test campaign. Our manager is ready to help you get started: select the most suitable traffic formats for your offer, suggest optimal targeting settings, and guide you through the first steps on the platform. To get started and test Mobivion's tools, simply contact them.