How an affiliate can use Mobivion to scale sales and analyze traffic
Every affiliate who reaches a certain level faces the ultimate challenge: scaling. The first successful connections have been found, profits have been earned, but how can you turn a one-time success into a stable and growing income? The answer lies in choosing the right tools and approaches to traffic analysis. At Mobivion, we help hundreds of affiliates move from test launches to full-scale campaigns every day, and in this article, we'll share the key mechanics of our platform. To discuss your individual strategy and find the best solutions for your goals, you can always Contact a manager for a personal consultation.
Our network provides access to a variety of traffic formats, allowing any affiliate to find the source that best converts their offers. We don't limit ourselves to one or two formats, as we understand that different verticals and geographies require different approaches. Working with a multi-format platform is the first and most important advantage a skilled affiliate gains when scaling.
Choosing the right traffic format is the key to success
The first step to scaling is diversifying your sources. By focusing on a single format, affiliates risk audience burnout, increased competition, and declining ROI. Mobivion offers a comprehensive solution, allowing you to test and implement the most popular formats on the market within a single platform.
Push notifications. A classic and still effective format. Ideal for verticals like nutra, dating, gambling, and sweepstakes. Push traffic allows you to reach a live and engaged audience. The key for affiliates here is to create engaging creatives and update them regularly to maintain a high CTR.
Pop traffic (Popunder/Popup). One of the largest and most accessible sources. It's perfect for mass testing of offers and finding working combinations with minimal investment. Any beginning affiliate can start with pop traffic to collect data and find their first profit. This format converts well on utilities, app installs, sweepstakes, and VPN services.
In-page Push. A hybrid format that resembles a push notification but is displayed directly on the website and doesn't require a subscription. This allows you to reach iOS users who aren't reachable by traditional push notifications. For affiliates, this offers the opportunity to significantly expand their reach and access a more affluent audience.
Video advertising (in-stream, out-stream). The most engaging format, showing excellent results in product, gambling, and infomercials. Video allows you to demonstrate the product in action and evoke a strong emotional response in the user. To work with this format, an affiliate must pay special attention to the quality of promotional videos.
Banner and teaser advertising. These are time-tested formats that, when properly configured, produce stable and predictable results. They are versatile and suitable for virtually any vertical. The key to success here is precise targeting and high-quality, uncluttered creatives.
A savvy affiliate doesn't settle on one format, but constantly tests new ones, reallocating budgets to the most profitable sources. Mobivion provides a single interface for managing all these formats, simplifying analytics and optimization.
Deep Targeting: How to Find Your Audience
Throwing traffic at a huge amount is a surefire way to waste your budget. A successful affiliate knows that profit lies in the details, namely, in fine-tuning your targeting. The Mobivion platform provides all the necessary tools to filter out irrelevant audiences and show ads only to those most likely to convert.
Instead of simply selecting a country, an experienced affiliate uses more specific settings:
Geotargeting. The ability to select not only countries but also specific regions or cities. This is critical for local offers, such as delivery or services.
Platform and OS. Separating campaigns into mobile and desktop, as well as Android and iOS, allows you to not only optimize landing pages for specific devices but also use different creative approaches.
Browser and its language. Targeting users of specific browsers can help filter out bot traffic. Targeting by browser language allows for more precise targeting in multilingual countries, showing ads to expats or specific ethnic groups.
Connection Type: Separate traffic between mobile (3G/LTE) and Wi-Fi. Wi-Fi users are more likely to download heavy apps or watch long videos, while mobile internet users convert better on offers with quick and easy registration.
Each of these parameters allows you to narrow your audience and improve the relevance of your advertising message. A professional affiliate always starts with broader settings to gather data, then gradually narrows their targeting, leaving only the most profitable segments.
Testing and Optimization: The Key to High ROI
No affiliate, even the most experienced, can predict with 100% certainty which combination will work. The only path to success is systematic hypothesis testing. The Mobivion platform is designed for quick and easy idea testing.
The campaign optimization process can be divided into several stages. In the first stage, the affiliate launches the campaign with several creative options (for example, 5-10 banners or push notifications) and 2-3 pre-landing page variations. The goal is to achieve the first 100-200 conversions and collect enough data for analysis. Don't jump to conclusions based on 10-20 clicks.
After receiving initial statistics, the affiliate moves on to analysis. In the Mobivion interface, you can track which creatives show the highest CTR and which pre-landers convert best. Weak elements are disabled, and the budget is reallocated to the most effective ones. If you are experiencing difficulties setting up or interpreting the initial data, our Contact Manager can help any affiliate understand the platform's intricacies and build a proper A/B testing process.
Next, work begins with traffic sources (sites). This is the most important stage of optimization. By analyzing site ID statistics, the affiliate creates blacklists and whitelists.
Traffic Analysis and Scaling: From Data to Profit
Scaling isn't just about increasing your daily budget. It's a calculated decision based on in-depth data analysis. Mobivion's tools allow every affiliate to see the full picture and make informed decisions.
The key optimization tool is working with site lists.
Blacklist. Here, the affiliate adds the IDs of sites that spend budget but don't generate conversions or generate them at an excessively high cost. Regularly cleaning out ineffective sources can significantly reduce the cost per lead (CPA) and increase the overall ROI of the campaign.
Whitelist. When an affiliate finds several platforms that provide a stable flow of low-cost, high-quality conversions, they can create a separate campaign that focuses exclusively on these sources. This is the true path to scaling. Such a "whitelist" campaign can confidently increase its budget, confident in its profitability.
It's at this stage that an affiliate turns a modest test budget into a stable income stream. Analysis should never stop. The market changes, new platforms emerge, and old ones can fizzle out. A successful affiliate constantly monitors statistics, updates blacklists, and seeks new sources for their whitelists.
Our platform also allows you to track other important metrics, such as user activity time and engagement. This information helps you adjust your ad schedule to reach your audience at their peak moments, further enhancing campaign effectiveness. Every affiliate looking to grow should make data analysis a daily routine.
Try it in practice
Theory is important, but traffic arbitrage is, first and foremost, practice. To go beyond just reading and apply this knowledge to scaling your sales, contact our manager. They'll help you choose the optimal traffic format for your offer, guide you through targeting settings, and walk you through the key analytics tools on our platform. Start turning your data into profit today.