Effective video advertising strategies with the Mobivion platform to increase sales
Video content dominates the digital space today, becoming one of the most powerful tools for attracting and retaining audience attention. This opens up enormous opportunities for affiliate marketers and direct advertisers, but requires a savvy approach to choosing formats and strategies. To understand the intricacies and find the optimal solution for your product, you can always get a personal consultation. Simply contact our manager at Contact, who will help you navigate our tools. In this article, the Mobivion team will explore in detail how to harness the potential of video advertising to achieve specific business goals—from increasing brand awareness to directly increasing sales.
Effective video advertising isn't just about showing a video; it's a complex process that includes audience analysis, choosing the right format, creating engaging creative, and continuous data-driven optimization. Our platform provides all the necessary tools for each of these stages, allowing you to purchase traffic and scale successful campaigns with minimal costs. We'll explore the key formats available on Mobivion and explain when each works best.
Why Video Advertising is the Key to High Conversions
The human brain processes visual information tens of thousands of times faster than text. Video combines movement, sound, and storytelling, creating a strong emotional response and promoting better information retention. Statistics confirm this: landing pages with videos show an average conversion increase of 80% or more. Users who watch a product video are more likely to make a purchase.
The main advantage of video advertising is its ability to clearly demonstrate a product, its benefits, and usage scenarios. Instead of reading a lengthy description, users get a complete understanding of the product or service in 15-30 seconds. This is especially important for complex products or those whose effects need to be demonstrated in action.
The Mobivion platform allows you to launch campaigns targeting the most engaged audiences. We work with direct publishers, which guarantees high-quality traffic and minimizes the risk of bots. This ensures that your video ads reach real people who are potentially interested in your offer. This directly impacts metrics such as VTR (View-Through Rate) and, ultimately, ROI (Return on Investment) for your campaign.
Video advertising formats in Mobivion: choosing the right tool for the task
Choosing the right format is half the battle. At Mobivion, we offer several video advertising options, each addressing its own unique needs. There's no one-size-fits-all solution; effectiveness depends on the campaign's goals, product features, and target audience behavior.
In-Stream Video
This is a classic and one of the most well-known formats. In-stream videos are embedded directly into the video content being viewed by the user on the publisher's website. They can come in several forms:
Pre-roll: shown before the main video. Ideal for capturing maximum attention while the user waits for the content they're interested in.
Mid-roll: inserted into the middle of a longer video. Effective for retaining attention, but requires the video to be as relevant as possible and not irritating.
Post-roll: appears after the main video ends. This format is less intrusive and is well suited for branding campaigns or high-engagement offers.
In-stream video advertising delivers high completion rates and is excellent for increasing brand awareness. It's also effective for performance-based tasks if the creative contains a clear and strong call to action.
Out-Stream Video
The Out-Stream format, also known as In-Read or Native Video, is a video player that appears within the text content of a page—between paragraphs of an article, in the news feed, or in the corner of the screen. Its key advantage is its unobtrusiveness. The video begins playing without sound when it enters the user's field of view and automatically pauses as they scroll further down the page.
Out-stream video advertising is ideal for performance marketing. It doesn't interrupt the user's core experience but rather complements it, reducing banner blindness and negative reactions. Users decide whether to turn on the sound and interact with the video, making every click or view more meaningful and engaging. This format is excellent at converting traffic into leads and sales, especially in verticals such as e-commerce, nutra, and finance.
VAST and VPAID tags
For advertisers already working with video content and using their own analytics systems or players, Mobivion supports the VAST (Video Ad Serving Template) and VPAID (Video Player Ad-Serving Interface Definition) standards. This allows you to easily integrate your existing advertising assets into our network. Using VAST/VPAID tags, you gain complete control over impressions and can broadcast your video ads across thousands of our partner sites without having to upload each creative separately. This ensures flexibility, scalability, and the ability to incorporate interactive elements into your videos.
Strategy Development: From Goal to Optimization
Successful video advertising always begins with a well-developed strategy. Simply putting a video into rotation isn't enough; you need to understand what you want to achieve and how you'll measure the results.
Defining campaign goals
First, define your key goal. This could be:
Brand Awareness. The goal is to maximize reach and views. Short and engaging in-stream videos are ideal for this purpose.
Lead generation. The goal is to collect users' contact information. Out-stream videos with a clear call to action and a link to a landing page with a form are effective.
Direct sales. The goal is conversion to purchase. Here, a demonstration of the product and its benefits, as well as a special offer or discount, are important.
Having a clear goal will help you choose the right video advertising format and key metrics to track.
Audience segmentation and targeting
Showing ads to everyone is a waste of budget. The Mobivion platform offers extensive targeting options to ensure your video advertising reaches the audience most likely to be interested in your offer. The following settings are available:
Geotargeting (country, region, city)
Devices (desktop, mobile, tablet)
Operating systems and browsers
Language
Interests and behavioral factors
The right combination of targeting settings can significantly increase CTR and conversion while reducing the cost of customer acquisition (CPA).
Creating effective video creatives
Creative is the heart of your campaign. Even with perfect targeting settings, a poor video won't produce results. Here are a few key principles for creating a converting video:
The first 3-5 seconds are crucial. During this time, you must capture the user's attention and convey the essence of your offer. Use vivid visual imagery, dynamic editing, or an intriguing question.
A clear call-to-action. The user should understand exactly what is required of them: "Go to the website," "Find out more," "Download the app." The CTA should be noticeable and appear at the right moment, usually at the end of the video.
Mobile-friendly. Most traffic today is mobile. Make sure your video looks good on smaller screens, and that key elements (text, logo) are large and legible. Vertical formats often perform better in mobile placements.
Sound shouldn't be the primary focus. Many users watch videos without sound, especially in out-stream format. Your video ads should be understandable even without sound. Use subtitles or informative graphics to convey the main idea.
Testing is the key to success. Always create multiple creative options with different approaches, CTAs, and visuals. Run A/B tests to determine which one performs best. If you're unsure which creative will work for your niche, you can always get advice and examples of successful cases—just Contact the manager. They'll help you analyze your offer and suggest working combinations.
Analytics and Optimization: How Mobivion Helps Increase ROI
Launching a campaign is just the beginning. The real work begins with data analysis and optimization. The Mobivion platform provides detailed statistics in real time, allowing you to make decisions and implement changes quickly.
Key metrics to look out for in video advertising include:
Impressions: how many times your video has been shown.
Views: how many times users started watching the video.
VTR (View-Through Rate): the percentage of users who watch the video to the end. A high VTR indicates that your creative is engaging with your audience.
CTR (Click-Through Rate): the percentage of users who clicked on an ad. This metric is important for performance campaigns.
CR (Conversion Rate): the percentage of users who completed the target action on your website.
By analyzing this data, you can identify ineffective placements (sites), disable them, and reallocate your budget to those sources that deliver the best results. Regular optimization allows you to continually improve campaign performance and maximize your return on investment. Effective video advertising is always an iterative, data-driven process.
Examples of successful use of video advertising
To better understand how this works in practice, let's look at a few scenarios where video advertising through the Mobivion platform has delivered excellent results.
An out-stream campaign was launched for an online gadget store. Short 15-second ads showcased the key features of a new smartphone. Targeting was focused on users who had previously visited tech review sites. The campaign resulted in a 4.5% CTR, and a 30% lower cost per confirmed order (CPO) than contextual advertising.
An online English school used an in-stream pre-roll to promote a free introductory lesson. The video featured a charismatic teacher explaining a unique teaching method in 20 seconds and inviting people to sign up for the webinar. This high-impact video advertising attracted over 5,000 registrations in two weeks, with the cost per lead (CPL) meeting the established KPI.
A mobile game developer launched a campaign to increase installs. VAST tags were used to distribute dynamic gameplay videos across entertainment platforms. Optimization across platforms and creatives reduced the cost per install (CPI) by 40% compared to other ad networks. This video advertising proved highly effective due to its precise targeting.
Try it in practice
You've seen how a structured approach and the right choice of tools can turn video advertising into a powerful driver of sales and business growth. Theory is important, but real results only come with practice.
To go beyond simply exploring the possibilities and apply them to your project, contact our manager. They will help you choose the most effective video advertising format for your goals, share insights on creating creatives for your vertical, and help you set up your first test campaign in Mobivion so you can evaluate the traffic quality and potential of our platform.
Start getting conversions from video ads today - Contact the manager.