Effective methods for working with popular advertising networks on the Mobivion platform
The Mobivion platform provides affiliates and marketers with powerful tools for purchasing and monetizing traffic, consolidating access to dozens of sources in a single interface. To get the most out of your advertising campaigns, it's important to understand the specifics of working with different formats and traffic sources. To discuss a customized strategy, you can always Contact a manager, who can help you with the settings. In this article, the Mobivion team will explore effective approaches for working with popular advertising networks through our platform.
The main advantage of Mobivion is aggregation. You don't need to register and top up your balance in dozens of separate systems. You gain access to traffic from numerous popular advertising networks through a single dashboard, significantly saving time and simplifying analytics. We will focus on how to properly utilize this resource to achieve maximum ROI.
Choosing a Format and Traffic Source
The first step to a successful campaign is choosing the right advertising format and source. The Mobivion platform offers push notifications, pop-up traffic, in-page ads, video ads, and banners. Each of these formats has its own characteristics and is best suited for specific verticals and offers.
For example, push notifications work well with nutra, finance, and gambling due to their high user engagement. We purchase traffic for this format from proven popular ad networks that specialize in subscriptions. Pop traffic (pop-under and pop-up) is more aggressive but also cheaper. It is effective for offers with a wide audience, such as utilities, apps, or sweepstakes. It is important to understand that the quality of traffic from different popular ad networks may vary, and our platform allows for flexible management of these sources.
Campaign Segmentation for Different Sources
A key mistake many affiliate marketers make is launching a single campaign across all available traffic sources. This leads to blurred statistics and the inability to conduct effective optimization. An effective approach is to create separate campaigns for different GEOs, devices, and, most importantly, for different groups of popular ad networks.
On the Mobivion platform, you can create campaigns targeted at specific source pools. For example, you can select a group of premium popular ad networks with high-quality traffic and set a higher bid for them. At the same time, you can launch a separate campaign on cheaper, but high-volume sources to test creatives and approaches with minimal costs. This approach allows you to accurately determine which popular ad networks are profitable and which should be excluded.
Optimization Based on Platform Data
Mobivion provides detailed statistics for each campaign, down to individual platforms and zones within popular ad networks. The foundation of successful work is constantly analyzing this data and making decisions based on it.
Here are a few key metrics to pay attention to:
CTR (Click-Through Rate). A low CTR on certain platforms or across entire popular ad networks may indicate that your creative is irrelevant to the audience or that the traffic itself is of low quality.
CR (Conversion Rate). This is the main performance indicator. If traffic from a certain source has a high CTR but a low CR, it is likely non-targeted or bot-driven. Our system automatically creates blacklists and whitelists of platforms for conversion optimization.
eCPA (Effective Cost Per Action). The cost of a targeted action. Your goal is to keep this metric below the offer payout. By analyzing eCPA across different popular ad networks, you can effectively reallocate your budget.
If you notice that certain source groups are consistently underperforming, don't be afraid to disable them. Flexibility is your main advantage when working with a traffic aggregator. If you're unsure how to interpret your statistics or which sources are best suited for your offer, you can always consult with your personal manager. Contact the manager is the fastest way to get optimization help and access to private traffic sources.
Working with Whitelists and Blacklists
The whitelist/blacklist mechanism (WL/BL) is the main optimization tool when working with large volumes of traffic from popular ad networks.
Blacklists are used to disable ineffective platforms. After the initial campaign test, you analyze the statistics and add to the BL IDs the platforms that spent their budget but didn't generate any conversions. This allows you to filter out up to 80% of irrelevant traffic over time.
Whitelists are lists of proven, high-converting sites. Once you've collected a sufficient database of such sites, you can create a separate campaign targeted exclusively at them. This is a scaling strategy. Bids on such campaigns are typically increased to acquire maximum high-quality traffic that has already proven effective. On the Mobivion platform, list management is highly automated. You can set rules for automatically adding sites to a blacklist, for example, when a certain spend threshold is reached without conversions. This frees up your time for more important tasks, such as testing new hypotheses and creatives. Working through a single interface with multiple popular ad networks makes this process especially convenient. ### Scaling Successful Combinations Once you've found a profitable combination (offer + creative + source), the scaling stage begins. On Mobivion, this can be accomplished in several ways: - Increasing the bid. By increasing the bid on a successful campaign (especially a WL campaign), you get more traffic from the same popular ad networks. - Expanding to other GEOs. If a combination has proven successful in one country, there's a high probability it will work in regions with similar mentalities and standards of living. - Connecting new sources. Our platform is constantly integrating new popular ad networks. You can gradually add them to a successful campaign, monitoring metrics and expanding your reach. It's important to remember that when scaling, you need to constantly monitor your metrics. Increasing traffic volume can lead to audience or creative burnout, so be prepared to make adjustments promptly. Our goal is to provide you with tools for working with traffic from hundreds of popular ad networks, and your task is to manage these tools wisely. ### Try it in practice Theory is good, but traffic arbitrage is, above all, practice. To independently evaluate the quality of traffic from popular ad networks and test Mobivion's optimization tools, contact our manager. They'll help you select the right starting sources for your offer, provide recommendations on setting up your first campaign, and answer any technical questions. Contact the manager [https://t.me/mobivion_sasha] - take the first step toward effective traffic management today.