Choose
Who you want to register as
Register as
By clicking the "Sign up" button I agree to
the processing of personal data and privacy policy
Register as
By clicking the "Sign up" button I agree to
the processing of personal data and privacy policy
Log in
Password recovery
Enter the email address the account was registered to
Successfully
Successfully
Accept feedback request

Effective methods for setting up a push network for arbitrage with minimal investment

Effective methods for setting up a push network for arbitrage with minimal investment

Push notifications as a source of traffic do not lose their relevance for arbitrageurs. Low entry threshold, relatively low cost per click and direct contact with the audience make this tool attractive, especially for those who start their journey with a limited budget. However, apparent simplicity is deceptive. Without a competent strategy and understanding of the mechanics of work, you can quickly drain even a modest budget. The key to profitable work is a methodical approach, data analysis and constant optimization. Correctly configured push networks for arbitrage can become a stable source of income, but for this you need to understand their specifics.


The main advantage of pushes for a beginner is the ability to get a large amount of data for analysis for relatively little money. Unlike more expensive sources, such as contextual advertising or targeted advertising on social networks, pushes allow you to test hypotheses and collect working links without risking large sums. That is why push networks for arbitrage remain a popular tool. The main task of an arbitrageur is to turn cheap clicks into targeted actions, i.e. conversions, and do it with a positive ROI.

Selecting an advertising network: the foundation of future profits

The first and one of the most important stages is choosing a platform for purchasing traffic. The quality of the audience, the cost per click, and the available targeting tools directly depend on this decision. Not all push networks for arbitrage are the same, and choosing the wrong one can lead to a quick loss of your deposit due to bot traffic or an irrelevant audience.

Criteria for evaluating and selecting a push network

When analyzing a potential network, it is worth paying attention to several key parameters. The first is the balance between price and traffic quality. Some networks offer extremely low rates per click, but a significant part of such traffic may be bots or an unmotivated audience. It is better to choose a platform with a slightly higher, but adequate price and a good reputation in terms of traffic purity. Study reviews on specialized forums and in arbitrage chats.


The second important aspect is the minimum deposit size. To start with minimal investment, look for networks where you can start working with an amount of 50-100 dollars. This will be enough to conduct the first tests and collect primary statistics. The third criterion is the volume of traffic in the geo you need. Make sure that the network has enough subscribers in the countries you plan to target your advertising campaigns. Information on volumes and average rates can usually be requested from the network manager. High-quality push networks for arbitrage always provide such statistics.


Finally, evaluate the available targeting tools. The more detailed they are, the more accurately you can set up a campaign and the less money you will spend on the wrong audience. The minimum required: targeting by country, device (mobile, desktop), operating system and browser. Advanced networks also offer targeting by provider, browser language and user activity time.

Campaign Launch and Optimization Strategy

After selecting a network, the most important stage begins — direct work with traffic. There is no place for chaotic actions here. Each step should be thought out and aimed at collecting data for subsequent optimization. The entire process of working with push networks for arbitrage can be divided into several successive steps that will help save your budget and come out on top.

  1. Test launch for a wide audience. The first campaign is rarely profitable. Its main goal is not to make money, but to collect information. Launch a campaign with the broadest possible targeting settings within the selected geo. For example, if you chose Thailand, then at the start you should not limit the OS, browsers or display time. Set the minimum possible bid and daily budget, for example, $15-20. Let the campaign run for at least a day to collect a sufficient number of clicks and data on them.

  2. Analysis of primary data and creation of blacklists. After you have spent the test budget, go to the statistics of your tracker or affiliate program. The main metric at this stage is the sites (site ID or source ID) from which the traffic comes. You will see that some sites do not have a single conversion, but at the same time they eat up most of the budget. These sites should be immediately added to the blacklist in the settings of your advertising campaign. As a rule, if a site has spent an amount equal to two or three payments for conversion and has not brought a single lead, you can safely disable it. This is a key mechanism for saving in push networks for arbitrage.

  3. Optimization by other parameters. In addition to sites, analyze other data slices. See from which devices (mobile or desktop) conversions are better. From which operating systems and browsers do leads come? Perhaps you will notice that 90% conversions come from Android mobile devices using the Chrome browser. In this case, it makes sense to create a separate campaign aimed only at this segment of the audience and slightly increase the bid for it to get more traffic.

  4. Forming whitelists. After several optimization cycles and adding ineffective sites to the blacklist, you will have a list of sources that consistently bring conversions. This is your golden asset. You can create a separate campaign that will work only on these proven sites (whitelist). You can set a higher budget and bid for such a campaign, since the risk of losing money here is minimal. Working through whitelists is the highest level of using push networks for arbitrage and the path to stable profits.

Creating creatives and choosing an offer

Traffic and settings are the technical side, but the creative component is no less important. Push notifications are the first thing the user sees. The click-through rate (CTR), and therefore the cost of traffic and the final profit, depend on how catchy and relevant it is.

Developing effective push creatives

A push notification creative consists of four elements: an icon, a title, a description, and a main image. Each of them plays its own role. The icon should be simple, recognizable, and eye-catching. Message icons, gift icons, and warning symbols are often used. The title is the most important element. It should be short, intriguing, and arouse curiosity or promise a benefit. Avoid general phrases. Be specific, and address the user directly.


The description complements the title and should encourage the user to click. Here you can use a call-to-action. The main image should be bright, clear, and match the theme of the offer. Before launching a campaign, prepare 5-7 different creative options to test which one will show the best CTR. Constant testing of creatives is a prerequisite for successful work with push networks for arbitrage. Do not rely on a single option, even if it seems ideal to you.

Selecting an offer for the specifics of push traffic

Not all offers convert equally well on push traffic. This source is characterized by the impulsiveness of the audience. The user sees a notification and makes a decision about clicking in a split second. Therefore, offers that do not require long reflection and complex actions work best here.

  • Nutra (health and beauty products). Various products for weight loss, rejuvenation, improving potency. Such offers are great through pre-landing pages in the format of success stories or news articles.

  • Sweepstakes (raffles). Offers to win a valuable prize (for example, a new smartphone) for a simple action, such as entering an email. A low barrier to entry ensures a high conversion rate.

  • Dating (dating). Offers from dating sites, especially with simple registration. This type of offer works well for a male audience.

  • Gambling and betting. Offers from online casinos and bookmakers promising bonuses for registration or the first deposit.

  • Utilities and applications. Various antiviruses, memory cleaners, VPN services. Often, such offers work on a CPI (cost per installation) model.

When choosing an offer, always consult with the manager of your affiliate network. He can tell you which offers are currently trending and convert well on push traffic. A well-chosen offer in conjunction with high-quality traffic from a push network for arbitration is a formula for stable income.

Conclusion: a systematic approach as a guarantee of success

Working with push networks for arbitration with minimal investment is not a lottery, but painstaking work that requires an analytical mindset and patience. Do not expect instant profit. The first investments should be considered as investments in obtaining data. The key principles of success are careful selection of the ad network, methodical testing, ruthless optimization by compiling blacklists and constant work on improving creatives.


Following the described strategy, even with a budget of 100-200 dollars, you can find a profitable "offer-creative-source" combination, which will bring a stable income in the future. The main thing is not to stop after the first failures, analyze your mistakes and constantly learn. Push networks for arbitrage remain one of the most accessible and potentially profitable sources of traffic, and with the right approach, they can become a reliable tool for you in the world of affiliate marketing.