Casino Traffic Arbitrage: A Complete Guide to Attracting Players in 2026
Hi! If you're reading this, it means you're interested in one of the most profitable and evergreen verticals in affiliate marketing—gambling, or, more simply, casinos. It's a world of big money, high stakes, and fierce competition. But with the right approach, you can hit the jackpot. Many beginners are afraid of this niche, believing it to be too complex. Experienced affiliate marketers, however, know that successful casino traffic arbitrage leads to a stable and high income. In this guide, we'll break it down: from finding your target audience and choosing the right ad formats to step-by-step campaign setup and scaling. We won't be rambling, just practical advice, expert tips, and working strategies that will help you launch effective casino advertising and start attracting solvent casino players. Ready to dive into the world of excitement and high ROI? Let's get started!
Modern casino traffic arbitrage: key aspects for a successful start
Let's start with the basics. Before investing your first budgets and expecting a golden age, you need to understand the fundamentals. The gambling vertical isn't a field where you can act haphazardly. Success here requires a deep understanding of the product, player psychology, and technical traffic management skills. Any gap in this knowledge can cost you your entire advertising budget. Many novice affiliate marketers make the same mistake: they see high payouts on offers and rush in without studying the technical details. The result is predictable—wasted budget and disappointment. To avoid this, we'll start with the three pillars that underpin all successful casino traffic arbitrage. Understanding the specifics of the vertical, choosing the right payment model, and working with a reliable partner—that's what separates a professional from an amateur. After completing this section, you'll gain a clear understanding of how this market works and the first steps you need to take to get off to a confident start. This is your roadmap to the world of gambling, which will save you a ton of time, stress, and, of course, money.
Understanding the vertical: specifics and potential for advertisers
The gambling vertical, or iGaming as it's also known, is one of the oldest and most stable niches in arbitrage. People have always loved gambling, and with the transition of casinos to online, this love has only intensified. What's its key feature? Firstly, it has an incredibly high LTV (Lifetime Value). Unlike in the merchandising industry, where you receive payment for a single sale, in gambling, a single attracted player can generate income for months or even years. They make deposits, try new games, participate in promotions, and you (or the advertiser) receive a cut. This is why casino advertising is so in demand. Advertisers are willing to pay huge sums for high-quality casino players because they know the long-term payout will be many times over.
Secondly, there's the emotional component. People don't gamble at casinos because they need a new pair of jeans. They're looking for emotions: excitement, the anticipation of winning, the joy of victory, a way to escape the daily grind. Your job as an affiliate marketer is to deliver these emotions through your creatives and landing pages. You're not selling a game; you're selling the dream of easy money and a vibrant life. This needs to be clearly understood when creating advertising campaigns. "Buy and save" creatives won't work here. What's needed are success stories, displays of luxury, and calls to try your luck.
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The third aspect is legislative and geographic restrictions. Gambling is a gray, and in some countries, even black, vertical. This means that direct advertising on Google or Facebook is likely unavailable. This is why alternative traffic sources are thriving: push notifications, popunders, and teaser networks. Furthermore, each GEO (geographic region) has its own rules, target audience, and popular payment systems. Successful casino traffic arbitrage in Brazil will be radically different from a campaign in Canada. Cultural nuances, language, currency, and, of course, legislation must be taken into account. You can't simply take the same approach and roll it out globally. Deep research in each GEO is a must. The potential for advertisers here is enormous, but it requires flexibility and adaptability. They are looking for partners who can deliver not just clicks, but high-quality players who make deposits. And they are willing to pay handsomely for such results. Your goal is to become just such a partner. Remember that in this vertical, it's not volume that matters, but quality. One high roller (a player who places large bets) can generate more income than a hundred small players who made the minimum deposit and left.
Main payment models and how to choose the right one
When choosing an offer from an advertiser, one of the key parameters is the payment model. It directly affects how and how much you earn. Let's look at the most popular models in gambling so you can make an informed choice.
CPA (Cost Per Action) — pay per action. This is the most popular model for beginners and intermediate affiliate marketers. In gambling, "action" most often refers to a player's first deposit (FTD). This means you get paid a fixed amount for each player who registers through your link and deposits their first deposit.
Pros: Transparency and predictability. You know exactly what you'll get back for a $10 deposit, say, $100. This makes it easy to calculate the campaign's ROI. Revenue comes in quickly—as soon as a player completes a target action.
Cons: The payout is one-time. If a player you referred becomes a high roller and loses thousands of dollars at the casino, you won't receive anything from it. Advertisers also set KPIs (Key Performance Indicators)—for example, a player must not only make a deposit but also play a certain amount. If the advertiser isn't satisfied with the quality of your traffic, they may refuse to pay out.
RevShare (Revenue Share) — a share of the casino's revenue. This is a long-term model. You receive a certain percentage (usually 25-60%) of the losses of the players you referred. And you will receive this percentage for the entirety of the player's life at the casino.
Pros: Potentially unlimited income. A single, successfully recruited high roller can keep you going for years. Over time, you'll build a player base that generates a steady passive income.
Cons: Deferred income. You may not see your first payout right away. There's a risk that a player will win, and then your income for the period will be negative (although most affiliate programs offer "no negative carryover"—a negative balance doesn't carry over to the next month). This model requires patience and a financial cushion.
Hybrid – a combination of CPA and RevShare. The advertiser pays you a small fixed amount for your first deposit and also gives you a small percentage of the casino's revenue from that player.
Pros: The best of both worlds. You immediately recoup some of your traffic costs through the CPA portion, which reduces risk. And you still have the opportunity to earn passive income in the future from RevShare.
Cons: Rates for both CPA and RevShare are typically lower than in "pure" models. CPA payouts can be $20-40 instead of $100, and RevShare can be 10-20% instead of 40%.
How to choose?
Beginners are better off starting with CPA. This allows you to quickly test combinations (traffic source + creative + landing page + offer) and immediately see results. Successful casino traffic arbitrage for beginners is built on fast turnover and analysis.
Experienced affiliate marketers with a good budget and confidence in the quality of their traffic should take a closer look at RevShare. It's an investment in the future.
Hybrid is an excellent compromise option for those who already have experience, but want to play it safe.
The choice of model directly impacts your casino advertising strategy. CPA allows for broader and cheaper traffic, but the key is to achieve a positive outcome in the test. RevShare requires a targeted search for solvent casino players who will stay with the project for the long term.
The Importance of Choosing a Reliable Advertising Network for Consistent Results
You can be a brilliant strategist, create the perfect audience profile, and craft the most converting creatives. But all this will be useless if you drive your traffic to a low-quality ad network. Choosing the platform where you buy traffic is half the battle, if not more. What is an "unreliable" ad network? It's a place where:
They're shaving traffic. You buy 1,000 clicks, but only 700 reach your tracker. Where did the rest go? The network "cut" them off.
They mix in bots. You pay for real people, but get bots that click away your budget but never make a deposit. Your click statistics look great, but your conversion statistics are dismal.
Payments are delayed or not paid at all. This applies to networks that operate on an affiliate program model.
Poor moderation and support. Your campaigns are pending review for days, and support inquiries take weeks to respond to. In the fast-paced world of affiliate marketing, this is tantamount to death.
A reliable ad network, on the other hand, becomes your partner. It's interested in your success because the more you earn, the more it earns. Here are the signs of a good network for running casino ads:
Transparent statistics. All clicks, impressions and conversions are tracked in real time, the data does not differ from your tracker.
High-quality traffic. Built-in anti-fraud systems that filter out bots and motivated traffic before they enter. You pay for potential casino players, not for dead souls.
Variety of formats and targeting options. Test push notifications, pop-unders, and video ads in one place. Flexible targeting settings (by GEO, device, browser, time of day, and interests) allow you to precisely target your audience.
Fast and competent support. Managers who don't just respond to scripts, but can also recommend a working connection, suggest optimal rates, or help with campaign setup.
Loyal moderation. For a niche as murky as gambling, this is critically important. The network must understand the specifics of the vertical and not ban campaigns for "shocking content" or "misleading content," if these are standard approaches for gambling.
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Choosing the right network is an investment in stability. It allows you to focus on what matters most—strategy and optimization—rather than fighting technical issues and fraud. That's why successful casino traffic arbitrage is unthinkable without a reliable technology partner who can provide high-quality tools and clean traffic.
How to find target players at a casino: audience profile and effective sources
So, we've covered the basics. Now comes the most interesting part: where do our "golden clients" hang out? Who are these people ready to make deposits and spin the slots? Trying to launch casino advertising "to everyone" is the surest way to waste your budget. The key to success in casino traffic arbitrage is precisely targeting your audience. You must know your potential players better than they know themselves. What they do, what they dream about, what they fear, what time of day they surf the internet, and on what devices. Only with this information can you create an advertising message that will resonate with them and deliver it in the place and at the time when they are most receptive. In this section, we'll learn how to create a detailed profile of our audience, segment it, and select the most relevant traffic sources. This is detective work that requires analysis, but the result—a high ROI—is worth it. Forget about mindless traffic buying. We will work like snipers, and not shoot sparrows with a cannon.
Audience Segmentation: Who Are Your Potential Players?
Saying that the casino audience is "men aged 25-45" is an understatement. It's too broad and unhelpful a definition. For your casino advertising to be effective, you need to segment your audience into smaller, more focused audiences, each with its own unique offering and creative. Let's try to identify several personality types that make up the core of the online casino audience.
"Fortune Hunter" (Mass Segment). This is the largest group. Typically, these are men and women aged 25-55 with an average or below-average income, often working in factories, taxis, and in the service sector.
Motivation: The dream of a quick and easy solution to financial problems. They see casinos not as entertainment, but as a chance to "make money," to hit the jackpot that will change their lives. For them, winning means paying off a loan, buying a new car, or going on vacation.
How to influence them: Creatives with success stories ("a simple guy from a factory won a million"), demonstrations of the trappings of a luxurious lifestyle (expensive cars, wads of cash, watches), and an emphasis on large jackpots. Use simple and clear triggers in your texts: "try your luck," "become a millionaire in 1 click," "stop working for the man." Bonuses, free spins, and promotions are important for this segment. They are looking for profit.
"Fun Seekers" (Players for Fun) This is a younger audience, 18-35 years old, often students or office workers. They have a stable, though not always large, income.
Motivation: Relieve stress, kill time, get an adrenaline rush. For them, a casino is like a computer game, only with the possibility of real winnings. They don't aim to get rich; the process itself is important to them.
How to influence them: Advertising new, colorful slots with interesting mechanics, tournaments, and competitions with other players. Creatives can be brighter, more cartoonish, and include references to popular culture. Triggers: "Bored? Try new slots!", "Show who's the best!", "The hottest new releases of the month." They respond well to gamification.
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"Professional / High Roller" This is the smallest, but also the most desirable segment for any casino. Men 35+, most often businessmen, top managers, and people with high incomes.
Motivation: Status, self-affirmation, the thrill of high-stakes gambling. Money isn't an issue for them; they value VIP service, exclusivity, and the opportunity to bet large sums. They value their anonymity and comfort.
How to influence them: Targeting them directly is difficult. They rarely click on teasers. But they can be attracted through the RevShare model if your traffic includes such "fly-by" players. Advertising for them should highlight VIP status, personal managers, closed tournaments with huge prizes, and exclusive bonuses. No "taxi driver success stories." Only a simple, high-status design and the promise of exclusive service.
"Bonus Hunters" This is a "problematic" segment. Their goal isn't to play, but to "launder" a no-deposit bonus or free spins and withdraw money without making a deposit. They create headaches for advertisers, and traffic with a large number of such players is considered low-quality. Your goal is to attract those who are willing to make deposits, not just sign up for the bonus.
Understanding these segments is the foundation for successful casino traffic arbitrage. When choosing an offer and source, you must clearly understand which of these segments you will target to find truly interested casino players.
GEO and demographic analysis for precise targeting
Segmentation by personality types is only half the battle. Now we need to map it onto a world map. Casino traffic arbitrage is a business where geography is everything. You can't simply choose "the whole world" and expect to reap the benefits. Each GEO (country or region) has its own specifics, which must be thoroughly studied before launching.
Classification of GEO by TIER levels:
Tier-1: The richest and most developed countries (USA, Canada, UK, Germany, Australia).
Pros: The most solvent audience, the highest CPA payouts (can reach $200-500 and more). Players here make large and regular deposits.
Cons: Exorbitant competition. Traffic costs are very high. The audience is "saturated" with advertising, and breaking through banner blindness is extremely difficult. Strict legal regulations. Beginners should avoid this without a huge budget and experience.
Tier-2: Developing countries with a good standard of living and internet penetration (Eastern Europe, parts of Latin America, some Asian countries).
Pros: A good balance between audience solvency and traffic cost. Competition is lower than in Tier 1. The audience still actively responds to advertising. This is an excellent testing ground for mid-level affiliate marketers.
Cons: Payouts are lower than Tier 1. Creatives and landing pages need to be localized.
Tier-3: Poor countries (many countries in Africa, Southeast Asia, Latin America).
Pros: Very cheap traffic. Low competition. The audience is very susceptible to promises of easy money, so the conversion rate from clicks to registrations can be high.
Cons: Low solvency. Players make minimum deposits, LTV is very low. Many issues with local payment systems. CPA payouts are the lowest. Tier-3 traffic only makes sense with very cheap traffic (e.g., popunder) and offers with a minimum deposit.
What to analyze in a specific GEO?
Legislation: Are online casinos legal, prohibited, or in a "gray area"? This influences creative approaches. Advertising can be more open in legal GEOs.
Language: Localization is essential. Simply translating creative content through Google Translate isn't enough. It requires native language, slang, and expressions that locals understand.
Popular payment systems: Find out how people in this country are accustomed to paying online. If a casino doesn't support a popular local payment system, the deposit conversion rate will be close to zero.
Demographics and standard of living: Average income, popular professions. This will help you understand which player segment predominates and which triggers to use.
Cultural Peculiarities and Holidays: During certain national holidays or major sporting events (such as the FIFA World Cup), interest in gambling increases sharply. This can and should be exploited by launching themed campaigns.
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A thorough analysis of GEO and demographics allows you to create highly relevant casino advertising. You'll speak to your audience in their language, offer them what they're interested in, and hit their exact pain points and desires. This turns faceless traffic into real, paying casino players.
Selecting traffic sources for your target audience
You know WHO your players are and WHERE they live. The only question left is: HOW to reach them? A traffic source is the channel through which you'll display your ads. Each audience segment and each GEO has its own, most effective sources. Choosing the wrong source is like trying to fish in a desert.
Let's compare our segments and sources:
For "Fortune Hunters" (mass segment, Tier-2, Tier-3):
Pop-up/Pop-under traffic: This is an aggressive, yet very inexpensive and widespread format. Pop-ups work well with audiences that aren't savvy with advertising. The element of surprise and a very simple, clear call to action on the landing page are key. This is ideal for testing offers on a broad audience with a minimal budget.
Push notifications: Personal messages sent directly to the user's device. Ideal for creating a sense of exclusivity ("Just for you! Bonus awaits!"). These are effective for player retention and repeat deposits.
Teaser networks: Bright, flashy images with intriguing headlines. "Shock! A pensioner from Ufa won 5 million!" This format is ideal for attracting the attention of a mass audience hungry for sensationalism.
For "Entertainment Seekers" (Young Audience, Tier-1, Tier-2):
Video advertising (In-stream/Out-stream): You can show gameplay of a new, colorful slot, or a dynamic video with the excitement of winning. Video perfectly conveys the atmosphere and draws players into the process.
In-Page Push: Looks like a push notification, but is displayed directly on the website and doesn't require an opt-in. It's less intrusive than traditional push notifications and works well for a more sophisticated audience who disable regular notifications.
Banner advertising on thematic websites (game reviews, streaming platforms, sports portals).
For "Professionals / High Rollers":
As we've already mentioned, they're difficult to access directly. But they can be accessed indirectly through:
Contextual advertising in search engines for branded queries (if allowed by the offer rules) or for keywords like "VIP casino" or "high roller bonuses." This is very expensive traffic.
SEO promotion of your own review sites, where you create high-quality casino reviews aimed at the premium segment. This is a long-term strategy, but it can bring in the highest-quality traffic.
Choosing a source for casino traffic arbitrage is always a compromise between cost, quality, and reach. There's no "best" source. There's only one that best suits your specific goal, offer, GEO, and budget. A professional affiliate marketer's job is to be able to work with different sources, test them, and find the most profitable combinations. Platforms like Mobivion are valuable because they offer access to most of these formats within a single dashboard, significantly simplifying testing and launching casino ads across different audience segments.
Formats that work: which casino ads are showing the best results today
In the "gray" niche that is gambling, the choice of advertising format plays a crucial role. Since direct access to popular social networks and search engines is largely denied, affiliate marketers have mastered and perfected an entire arsenal of alternative tools. These formats allow you to reach your audience without strict moderators, communicating with them in a more personal and direct manner. The success of casino advertising today largely depends on how effectively you use these tools. Each format has its own specifics, its pros and cons, and its own audience it best engages. Understanding these nuances will help you create truly effective campaigns that will attract targeted casino players to your offer. In this section, we will examine in detail the most effective formats that are currently dominating casino traffic arbitrage. We'll explore not only the mechanics of how they work, but also share practical tips for creating creatives and setting up campaigns for each.
Push Notifications and In-Page Push: How to Engage Users Directly
Push notifications are, without exaggeration, one of the pillars of modern casino traffic arbitrage. They are short, clickable messages that appear on a user's computer or smartphone screen, overlaying all other windows. Their main advantage is that they are delivered even when the user is not on the website from which they subscribed. This creates a sense of personalized engagement.
Classic Push Notifications:
How it works: A user visits a website (for example, an online movie theater or a news portal) and sees a browser prompt asking "Do you want to show notifications from this site?" If they agree, they are added to the ad network's subscriber database. You can then send them your push notifications.
Advantages of gambling:
High Engagement: The notification appears right in front of your eyes and is hard to ignore.
Personalization: The text can be written as if it were a personal message ("Your personal bonus is ready!", "You've received 77 free spins!"). This perfectly matches the psychology of a player waiting for their "lucky break."
Retention: Push notifications are great not only for attracting but also for warming up your audience. You can send reminders about abandoned registrations, and notify about new promotions or tournaments.
Cons and features:
Push notification audiences "burn out" over time. People become accustomed to notifications and stop responding to them.
You need to constantly update your creatives so as not to get bored.
The number of characters is strictly limited, you need to fit the entire meaning into a short phrase and title.
Creative tips: Use emojis ( ? , ? , ? ) to grab attention. Address the user directly ("Hey, lucky guy!"). Create intrigue ("You have 1 unread message..."). State a specific benefit ("Get 100 free spins no deposit required").
In-Page Push (or "calendar" push):
This is a newer and more sophisticated format. It looks exactly like a classic push notification, but technically isn't one. It's an element (usually a banner) that appears on the website the user is visiting.
How it works: Ads are shown to users directly during their session on the ad network's partner website. No prior subscription is required.
Pros:
100% Audience Coverage: Works on all devices and browsers, including iOS, where classic push notifications aren't available. This allows you to reach a more affluent Apple audience.
No subscription required: You don't depend on the user's desire to subscribe, which means your reach is much wider.
Less "banner blindness": The format is relatively new, and users have not yet developed immunity to it.
Cons: Only works while the user is on the site. It's impossible to "catch up" with them afterward.
Both of these formats are ideal for attracting new casino players by creating a sense of urgency and exclusivity. This is a direct and highly effective communication channel.
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Pop Traffic: A Classic Tool for Wide Reach
Pop-up and pop-under traffic is the grandfather of arbitrage. A format that many consider outdated and annoying, but which nevertheless continues to generate huge profits in the right hands, especially in the gambling niche.
Pop-up: A new browser window that opens over the user's current page. Aggressive, noticeable, and immediately grabs attention.
Pop-under: A new window that opens below the current page. The user will only see it when they close or minimize the main window. Less intrusive, but the effect is not as immediate.
Why is Pop Traffic Still Alive and Effective for Gambling?
Huge volumes and low prices. This is the cheapest type of traffic. You can buy millions of impressions for pennies. It's ideal for testing new GEOs and offers with minimal costs. You can test your audience, see how they react, and if the combination doesn't work, you'll lose very little money.
Ease of launch. A pop campaign doesn't require creatives (banners, videos, or text). Your ad is your landing page (landing or pre-landing). This significantly speeds up and simplifies the launch.
Wide reach. Allows you to reach a huge, unsegmented audience. Yes, a large portion of it will be untargeted, but due to the low cost of traffic and large volume, even a small percentage of conversions can yield an excellent ROI.
How to work with Pop traffic in casino traffic arbitrage:
Use pre-landing pages. Never drive pop-up traffic directly to a casino registration page. It's ineffective. You need an intermediate page to warm up a cold user. Popular pre-landing page options for gambling:
Wheel of Fortune: The user is offered to spin the wheel and win a bonus, which he can collect by registering at the casino.
News article: The success story of a fictional character who won at a casino and changed his life.
Simple quiz or survey: "Want to know how to make $500 today? Answer 3 questions."
Optimization by site. The main work with pop traffic is analysis and optimization. After launching a campaign, you will see in the statistics which sites (sites) are sending your traffic. Your task is to identify sites that are driving conversions (and whitelist them) and disable those that are simply wasting your budget (and blacklist them).
Targeting. Despite their mass appeal, modern ad networks allow targeting for pop traffic as well: by GEO, device, OS, and browser. This helps filter out completely irrelevant audiences.
Pop-up traffic isn't a magic bullet, but it is a powerful tool for generating large volumes of low-cost traffic. Effective casino advertising using it requires meticulous analytics, but can yield excellent profits, especially in Tier-2 and Tier-3 countries, where audiences are less sophisticated.
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Video Advertising (Instream/Outstream): The Power of Visual Impact on the Audience
Video content rules the internet. People prefer watching to reading. And this opens up enormous opportunities for casino advertising. Video allows you to convey the full range of emotions a potential player is looking for in 15-30 seconds: excitement, the joy of victory, an atmosphere of luxury.
Instream videos: These are commercials embedded within another video (for example, on YouTube, RuTube, or movie sites). They can appear at the beginning (pre-roll), in the middle (mid-roll), or at the end (post-roll).
Pros: Guaranteed attention. The user is already watching the video, and your ad becomes part of that process. You can "capture" their attention for a few seconds, even if they decide to skip the ad.
Cons: Can be irritating. The cost of producing a high-quality video is higher than creating a banner.
How to use for gambling: Short, dynamic videos are ideal. The first 3-5 seconds are the most important. During this time, you need to show the most exciting part: a big win, a spin of a slot about to hit the jackpot, the winner's emotions. Don't try to tell the whole story; your goal is to intrigue and get them to click.
Outstream video: This is a video ad that appears as a standalone element on a website page, for example, between paragraphs of text in an article. It begins playing (usually without sound) when it reaches the user's view.
Pros: A less intrusive format than Instream. Users can simply scroll through it. This attracts a higher-quality and more engaged audience. Works on sites without primary video content, significantly expanding reach.
Cons: Requires even more compelling visuals, as the sound is turned off by default.
How to use for gambling: The video should be understandable without sound. Use vibrant visuals, animated subtitles, and display winning numbers. You can show gameplay from the most popular and colorful slot. The goal is to stop the user from scrolling and get them to turn on the sound or click.
Video advertising allows you to precisely target the right casino players, especially the "Entertainment Seekers" segment. By launching a video campaign, you can target audiences of websites featuring movies, TV series, games, and sports broadcasts—people who are already in an entertaining mood and more open to gambling. This is a powerful tool for image and conversion advertising, which, when used correctly, demonstrates excellent results in casino traffic arbitrage.
Teaser and banner networks: attracting attention with bright creativity
Teaser and banner networks are another classic form of arbitrage that thrives in the gambling vertical. Both formats operate on a similar principle: you place your graphic creatives on multiple sites that partner with the ad network. However, they have their own nuances.
Teaser ad:
These are small blocks consisting of an image and a short, intriguing headline. The main goal of a teaser is not to sell, but to intrigue and tease the user so they click and proceed to the pre-landing page, where all the cards will be laid out.
Gambling Features: Casino teasers are the quintessential "yellow" approach. They're dominated by shocking headlines, stories of "ordinary people" who got rich, and promises to reveal a "secret scheme for beating the casino."
Example headlines: "This electrician from Samara no longer goes to work. Find out his secret!", "Pugacheva is shocked by how much pensioners earn from this...", "Vulkan Casino made a mistake! Get your money now!"
Pictures: wads of cash, expensive cars against the backdrop of Khrushchev-era buildings, happy faces of "winners", crossed-out work schedules.
Target Audience: "Fortune hunters," a gullible audience from Tier-2 and Tier-3 who believe in miracles and easy money. Such approaches don't work on a more sophisticated audience.
Important: Teaser advertising requires the use of a pre-landing page in the form of a news article or blog, which will be a logical continuation of the teaser and smoothly lead the user to registering at the casino.
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Banner advertising:
This is a more traditional format. Banners can be static (image) or animated (GIF, HTML5). Unlike teasers, they can carry more information and often lead users directly to the advertiser's website (although pre-landing pages are still recommended).
Gambling Features: Banners allow you to create higher-quality, more branded content. Banners can include:
Casino logo and information about the welcome bonus (e.g. "200% Bonus + 100 Free Spins on your first deposit").
Images of popular slots.
Call to action (CTA) - "Play", "Get a bonus", "Register".
Target Audience: Banners can reach a wider audience, including "Entertainment Seekers." Placing banners on themed platforms (sports sites, gaming forums) can generate high-quality, targeted traffic.
HTML5 banners: This is a modern trend. Interactive banners allow you to, for example, spin a mini-slot or scratch a card right inside the banner. They have a very high CTR, as they engage the user in the game even before they reach the website.
Both teaser and banner networks are excellent tools for casino traffic arbitrage. Teasers are used for cheap and mass attraction of a "hot" audience eager for sensations. Banners provide a more high-quality and targeted approach. The ability to work with both formats, create vibrant, eye-catching creatives, and constantly test them is the key to success in finding new casino players.
Setting up a campaign and casino traffic arbitrage: practical steps to launch
Theory is great, but affiliate marketing is, first and foremost, practice. You already know who your audience is, where they hang out, and which advertising formats work best for them. Now it's time to put all this knowledge together and move on to the most exciting part—launching your first advertising campaign. This stage may seem the most complex and technical, but in reality, it all comes down to three key steps: preparing the "weapons" (creatives and landing pages), precise aiming (targeting), and controlling the "ammunition" (budget management). Mistakes made at this stage can be costly. Incorrect targeting, and you're showing casino ads for Brazil to people in Alaska. Weak creative, and no one clicks on your ad. Incorrectly set the budget, and you'll waste all your money in one hour on an ineffective platform. In this section, we'll provide you with a step-by-step checklist to help you avoid common beginner mistakes and launch your campaign as effectively as possible. This practical guide to casino traffic arbitrage will turn your knowledge into real clicks, registrations, and, ultimately, profits.
Preparing creatives and landing pages: what hooks the audience
Creative and landing pages (landing/pre-landing pages) are your front lines. They're the first thing a user sees, and you only have a few seconds to hook them. In gambling, where everyone is selling roughly the same thing (the chance to win), the quality of your "packaging" determines 90% of your success.
What is catchy creative?
Creative (whether it’s a banner, teaser, push, or video) must solve three problems:
Attract attention: Pull the user out of the information flow. This is achieved by using bright colors (gold, red, green), dynamics, facial expressions, and familiar triggers (money, expensive items).
Generate interest: Make people think, create intrigue. "How did he do it?", "What's this bonus?", "What if I can do it too?" Success stories, promises of secret schemes, and large jackpots work here.
Encourage action (click): A clear and understandable call to action (CTA). "Find out the secret," "Claim your bonus," "Spin for free," "Try your luck."
Creative approaches in casino advertising:
News Approach: Imitating a news article. "Breaking news! There's a new millionaire in your city!" Works in teasers and pre-landing pages.
Personal story: A first-person account. "I worked at a factory for 20,000, and now..." Inspires trust and empathy.
Bonus approach: A direct offer of benefits. "200 free spins for registration!", "We'll double your first deposit!" Clear, understandable, for those already looking for a casino.
Gameplay demo: Showcases the most exciting moments of slot games, including bonus rounds and big wins. Available in video formats.
Lifestyle: Showing off the results. Not the game itself, but what it gives—cars, girls, travel, wads of cash.
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Landing pages (landings and pre-landings):
Never, remember, NEVER drive cold traffic (especially from pop-up and teaser networks) directly to the casino registration page. The user isn't ready yet; they don't trust you or the site. They need to be warmed up. Pre-landing pages are used for this.
Why do you need a pre-landing page?
Traffic filtering: Filters out irrelevant and random clickers. Only those who are truly interested will reach the casino.
Increasing trust: A success story on the pre-landing page creates the illusion that the user is clicking not on an advertisement, but on the recommendation of a “real person.”
Increased Conversion: A "warmed" user is much more likely to register and make a deposit.
Popular types of pre-landing pages:
Blog / News Article: A logical continuation of the teasers with a news approach.
Wheel of Fortune / Spinner: An interactive element that draws the user into the game even before registration. They "win" the bonus and are taken to the casino to claim it.
Quiz / Questionnaire: A few simple questions ("How much do you want to earn?", "Are you ready to change your life?"), which lead to the only correct decision - to register at the casino.
The combination of "bright creative and a warming-up pre-landing page" is the golden rule of casino traffic arbitrage. It helps convert cold clicks into hot leads and targeted casino players.
Setting up targeting in an advertising network: from devices to interests
You've created killer creatives and landing pages. Now your task is to show them to the right people. Setting up targeting in your advertising account is like aiming a sniper's scope. The more precise your targeting, the less bullets (and money) you'll waste. Modern ad networks offer a huge number of targeting options. Let's look at the most important ones.
GEO (Geography): The most basic and important targeting. You select the country you have an offer for. Some networks allow you to target even more precisely—specific regions, areas, or even cities. This is useful if you know that the audience in the capital is more affluent than in the provinces.
Devices:
Device type: Mobile (phones), Desktop (computers), Tablet (tablets). For gambling, the majority of traffic currently comes from mobile devices. However, desktop traffic is often higher quality and more profitable. It makes sense to create separate campaigns for Mobile and Desktop, as user behavior and traffic costs can vary significantly.
Operating system (OS): Android, iOS, Windows. Targeting iOS is usually more expensive, but its audience is also considered more affluent. For Android, you can select specific versions.
Browser: Chrome, Safari, Firefox, etc. Sometimes conversion rates are higher on one browser than another. This is tracked during the optimization stage.
Connection Type: 3G/LTE or Wi-Fi. Users using Wi-Fi (at home or in the office) are generally more likely to register and enter payment information than those using mobile data while on the go. A separate campaign targeting Wi-Fi traffic only can be used to test this hypothesis.
Dayparting: Does it make sense to run casino ads at 9 AM on Monday when everyone is at work? Probably not. Peak player activity usually occurs in the evenings (after 6 PM) and on weekends. You can limit your ads to these hours to avoid wasting your budget.
Interests and keywords (on some networks): Some advanced platforms allow you to target users who have visited certain types of sites or searched for specific keywords. For gambling, these might be interests like "Gambling," "Sports Betting," "Online Poker," etc. This allows you to reach a very warm audience.
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Targeting setup checklist:
Is the correct country (or region) selected to match the offer?
Are there separate campaigns created for mobile and desktop devices?
Are there any OS and browser restrictions (if required by the offer terms)?
Are your ad times set to match your most active hours?
Are all available online options for narrowing the audience (interests, providers, etc.) being used?
Setting up your targeting correctly is your first step to effectively spending your budget and successfully casino traffic arbitrage. Don't be lazy, invest the time, and you'll see results in no time.
Set a budget and bidding strategy to control spending
Now we come to the most sensitive issue: money. Budget management in affiliate marketing is the art of balancing the fine line between "too little to get data" and "too much to waste everything before the first conversion." Your goal is to gain maximum insights into audience behavior while spending minimal resources.
Main models of traffic purchasing:
CPC (Cost Per Click) – pay per click. You pay every time a user clicks your ad. You set the maximum price you're willing to pay per click. This model is good for formats with a high CTR, such as push notifications or teasers. It allows you to control the cost per click.
CPM (Cost Per Mille) — cost per 1,000 impressions. You pay for every thousand impressions of your ad, regardless of whether it's clicked . This model is well suited for formats with wide reach, such as pop traffic, or for testing creatives. If your creative is highly clickable, CPM may be more profitable than CPC.
Budget Management Strategies:
Daily Budget: The most important tool. This is the maximum amount you're willing to spend on a campaign in a 24-hour period. Always set a daily budget, especially during the testing phase! This will save you from waking up in the morning and seeing your entire monthly budget spent overnight on an ineffective platform.
Tip: Start with a small test budget, say $50-$100 per day. This amount is enough to collect initial data, but not so much that you'd be sorry to lose it.
Total Budget: The maximum amount that will be spent on the campaign over its entire life. Useful for short-term promotions.
Bidding Strategy:
Start with the average bid. Most ad networks have a recommended bid for the targeting you've chosen. Start with that or slightly lower.
Aggressive Start: If you want to quickly generate a lot of traffic for testing, you can bid higher than the recommended amount. You'll win more auctions and collect statistics faster. However, this is more expensive.
Gradual increase: If your campaign is showing good results (conversions, positive ROI), but traffic is low, gradually increase your bid. This will allow you to purchase more traffic without sacrificing quality.
Bid Reduction: If you have a lot of traffic but it's not converting, try lowering your bid. You may be overpaying and reaching the same audience as your competitors. By lowering your bid, you can target a different, cheaper, and potentially more converting traffic segment.
How much money do you need to start?
It's a common myth that casino traffic arbitrage requires a huge capital investment. This isn't true. To test a single combination (Offer + GEO + Source), a budget equal to 2-3 times the cost-per-click (CPA) is usually sufficient.
Example: Your offer pays $40 per deposit (CPA). This means you need to budget approximately $80-$120 for testing. This budget should be enough to get enough clicks for analysis and, ideally, 1-2 conversions. If you don't get a single conversion for this amount of money, the campaign is likely not working and should be stopped and analyzed.
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Proper budget and bid management is an ongoing process. It's not something you set up once and forget about. You must monitor your campaigns daily, analyze your spending, and make data-driven decisions. This is what separates a professional affiliate marketer from a novice hoping for luck.
Optimization and Scaling: How to Make Your Casino Ads Bring in More
Congratulations! Your first campaign is launched, clicks are coming in, and your budget is being spent. But an affiliate marketer's work is just beginning. Launch is only 10% of success. The remaining 90% is the endless process of optimization and scaling. Optimization is turning a losing or near-loss campaign into a profitable one. It's the surgical process of cutting out all the unnecessary things that are eating up your budget and enhancing what's generating revenue. Scaling is the art of increasing profits from an already successful, profitable campaign without losing its effectiveness. Many newbies, after receiving their first conversions, are either afraid to change anything or, conversely, dramatically increase their budget and are surprised to find that their campaign has gone into the red. In this section, we'll discuss how to correctly read statistics, how to systematically improve your results through testing, and how to intelligently increase your volume. This is the most intellectually challenging stage of casino traffic arbitrage, where your analytical mind directly translates into money. This is where you transform from a simple "advertising tweaker" into a true strategist who can make any casino advertising generate a stable income.
Analysis of key metrics for evaluating effectiveness: CTR, CR, ROI
Data is your compass in the world of arbitrage. Without the ability to read and interpret it, you'll be wandering blind. Let's look at the key metrics you should monitor daily and what they tell us.
CTR (Click-Through Rate) – Clickability.
What is this: The percentage of people who clicked on your ad after seeing it. Calculated as (Clicks / Impressions) * 100%.
What it means: This metric shows how interesting your creative is to your audience.
Low CTR: Your creative isn't engaging. It's either lost in the crowd or irrelevant to the audience you're showing it to. What should you do? Change the image, headline, and call to action. Test other approaches.
High CTR: Great! Your creative is attracting attention. But that's no guarantee of success. A high CTR without conversions could indicate you're misleading your landing page and attracting the wrong audience.
CR (Conversion Rate) – Conversion Coefficient.
What is it: The percentage of users who completed a target action (e.g., registered or made a deposit) after landing on your page. Calculated as (Conversions / Clicks) * 100%.
What it tells you: This metric evaluates the effectiveness of your landing page (landing/pre-landing) and the relevance of traffic.
Low CR: The problem is either with the landing page or the traffic. Perhaps your landing page loads slowly, looks bad on mobile devices, the copy doesn't match the creative's promises, or the registration form is too complicated. Or the traffic you're driving isn't interested in the casino at all.
High CR: Congratulations, your creative-landing-offer combination is working great!
ROI (Return on Investment) – Return on Investment.
What is it: The key metric for any affiliate marketer. It shows how much money you made (or lost) for every dollar invested. Calculated as ((Income - Expenses) / Expenses) * 100%.
What it says: Shows the profitability of your campaign.
ROI < 0% (negative): You're operating at a loss. The campaign is unprofitable and requires urgent optimization or termination.
ROI = 0-30%: You're breaking even or making a small profit. That's a good start. Now you need to look for areas for growth.
ROI > 30%: Excellent results! The campaign is profitable. Your task is to scale it carefully.
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Additional but important metrics:
EPC (Earn Per Click) – Earnings per click. Calculated as (Total Revenue / Number of Clicks). This allows you to quickly estimate how much each click is bringing in. If your CPC (cost per click) is higher than your EPC, you're running at a loss.
eCPA (Effective Cost Per Action) is calculated as (Total Costs / Number of Conversions). It shows how much each conversion actually costs you. By comparing eCPA with your CPA payout, you can immediately see whether you're in the black or in the red.
Daily analysis of these metrics across various parameters (campaigns, creatives, platforms, devices, GEOs) is the foundation for all subsequent decisions in casino traffic arbitrage. This allows you to identify weaknesses and growth points to transform a regular campaign into a casino player acquisition machine.
A/B testing creatives and approaches to increase conversions
You never know 100% what will work. Even the most experienced affiliate marketers have a trove of hypotheses that haven't panned out. The only way to find a truly effective combination is through constant testing. A/B testing (or split testing) is a method where you compare two (or more) variations of the same element to find out which one performs better.
What can and should be tested in casino advertising?
Almost everything! But to avoid getting overwhelmed by the options, do it sequentially.
Creative testing:
Images: Try different images. For example, a girl vs. a wad of cash, a brightly colored slot machine vs. a screenshot of a winning result. Run two identical ads, differing only in the image, and see which one has a higher CTR.
Headlines: "Claim your bonus!" vs. "Become a millionaire today!" Test what works best—a direct offer or an emotional appeal.
Texts and calls to action (CTAs): "Play" vs. "Try your luck." "Learn more" vs. "Get your money." Even one word can dramatically change the outcome.
Approaches: Compare the news approach with the success story. Which will convert your audience better?
Testing landing pages (pre-landings):
Pre-landing page type: Compare "wheel of fortune" with "news article." Which one warms up your audience better and yields a higher conversion rate?
Landing Page Headlines: The headline is the first thing the user sees. It should be a continuation of your creative.
Page elements: Try changing the color of the CTA button (the classic debate: red or green?), its location, and the text on it. Sometimes moving the registration form to the top of the page instead of the bottom can double conversions.
How to conduct an A/B test correctly?
One change at a time. This is the golden rule. If you change the image, headline, and landing page all at once, you'll never know what exactly influenced the results. Test only one element, leaving everything else unchanged.
Sufficient sample. Don't draw conclusions based on 100 impressions and 1 click. Let the campaign run to collect statistically significant data (at least several hundred clicks for each variation).
Clear success metrics. Decide in advance which metric you will use to evaluate the winner. For creatives, this is usually CTR, for landing pages – CR. But always keep in mind the main goal – the final cost per conversion (eCPA) and ROI.
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Systematic A/B testing is the engine of your growth in casino traffic arbitrage. It allows you to keep moving forward, constantly improving your performance, and finding new profitable combinations. This transforms arbitrage from a lottery into a science.
Creating black and white lists to improve traffic quality
This is perhaps the most important optimization tool when working with large traffic volumes, especially from pop and teaser networks. When you launch a campaign for a wide audience, your ads are shown on thousands of different sites (venues). The quality of traffic from these sites can vary dramatically.
Site A (for example, a site with online movies) can give you cheap clicks and stable deposits.
Site B (an unknown forum) can waste your budget without bringing in a single registration.
Site B may be a bot farm generating thousands of fake clicks.
Your task is to separate the wheat from the chaff.
What is Blacklist?
This is a list of site IDs you want to exclude from displaying your ads. The blacklist includes sites that:
They spend a lot of money but do not bring in conversions.
Have an abnormally high CTR with zero CR (a clear sign of bots).
They bring in traffic that doesn't meet the advertiser's KPI (for example, a lot of registrations, but zero deposits).
What is a Whitelist?
This is a list of site IDs where you want to display your ads. Essentially, you're telling the ad network, "I only want to buy traffic from these trusted sites." The whitelist includes sites that:
Consistently generate conversions with a good ROI.
Provide high-quality casino players who make repeat deposits (this can be tracked via postback).
The process of working with sheets:
Data Collection: Run a Run-of-Network (RON) campaign to gather statistics across all platforms. You need to collect sufficient data for each platform (for example, spend 1-2 CPA on each).
Analysis: Open the statistics in your tracker or in the advertising network in the context of "Site ID" (may be called Site ID, Zone ID, Publisher ID).
Create a Blacklist: Find all sites that spent more than the limit you set (e.g., $10) and didn't generate a single conversion. Ruthlessly add them to your campaign's blacklist.
Creating a whitelist: Find top-performing sites that generate a stable flow of conversions with a high ROI. Save their IDs in a separate file.
Launching a Whitelist Campaign: Create a new campaign and specify in the targeting settings that your ads should only appear on sites on your whitelist. You can safely set a larger budget and bid for this campaign, as you're confident in the quality of this traffic.
Working with blacklists and whitelists is a routine but critically important process. It allows you to "cleanse" your traffic, significantly increase ROI, and turn a loss-making campaign into a profitable one. This is the foundation of effective casino traffic arbitrage.
Strategies for scaling successful campaigns without losing quality
You've found it! A goldmine of a combination. The campaign is consistently profitable, and the ROI is pleasing. What's next? Leave it as is and earn your $50 a day? Or try to squeeze the most out of it? The correct answer is the latter. But you need to do it wisely. Simply increasing your daily budget by 10 times will likely kill your campaign. Why? Because the ad network will start showing your ads to a wider and less relevant audience to utilize your budget. CTR and CR will drop, eCPA will increase, and ROI will go into the negative.
Scaling isn't just about increasing your budget. It's about expanding in multiple directions.
1. Vertical scaling (up):
This is precisely about increasing the budget for an existing campaign. But this needs to be done gradually.
15-20% Rule: Don't increase your daily budget by more than 15-20% at a time (e.g., every 12-24 hours). This allows the ad network algorithms to adapt smoothly and find a larger, high-quality audience for you.
Increasing your bid: If you see that increasing your budget isn't increasing your traffic, try raising your bid (CPC/CPM) slightly. You may have already purchased all the available traffic at your price, and to get more, you need to outbid your competitors.
2. Horizontal scaling (in width):
This is the safest and most effective method. You don't touch your existing campaign, but rather replicate your successful campaign to new territories.
Duplicating to other GEOs: Is your campaign working well in Poland? Try expanding it to the Czech Republic, Hungary, and Romania. These are countries with similar mentalities and income levels. Naturally, with full localization of creatives and landing pages.
Transferring to other traffic sources: Did your ad set take off on push notifications? Great! Adapt your creatives and try running it on pop traffic or a teaser network in the same GEO. You might find another audience there.
Expanding Targeting: Is your Android 9+ campaign showing excellent ROI? Try running a separate campaign on older versions of Android or iOS. There might be some potential there too. Run a desktop campaign if you've only been running mobile ads.
Search for similar offers: If your offer at SuperSlots Casino converts well, find another offer with similar conditions in the affiliate program (for example, MegaJackpot Casino) and test your combination with it.
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Proper scaling is a combination of vertical and horizontal methods. This allows you to diversify risks (not rely on a single campaign) and multiply your profits from a successful discovery. This is the pinnacle of casino traffic arbitrage, which distinguishes a professional earning thousands of dollars from an amateur.
Why Mobivion is your reliable partner in casino traffic arbitrage for attracting players and launching advertising
Choosing an ad network is like choosing a partner for a Mount Everest climb. Their reliability, experience, and tools can determine whether you reach the summit or fall into the abyss. In the world of casino traffic arbitrage, where competition is fierce and the cost of error is your advertising budget, this choice is critical. You need more than just a platform to buy clicks; you need a technology partner that understands the specifics of the gambling vertical, provides high-quality traffic, and user-friendly tools. A platform that will help you quickly test hypotheses, effectively optimize campaigns, and painlessly scale your success. Mobivion strives to be just such a partner. We've created an ecosystem where affiliate marketers can focus on what matters most—strategy and finding profitable combinations—rather than struggling with fraud, slow moderation, and a clunky interface. Let's take a look at the specific benefits our platform offers to those looking to launch successful casino advertising and attract a ton of solvent casino players.
Access to all popular formats in one interface
Recall what we discussed in section three. Success in gambling often depends on choosing the right format for a specific audience and GEO. For Tier-3 "luck hunters," cheap pop-up traffic is a great fit. For a younger, entertainment-seeking audience in Tier-2, dynamic video ads are a better choice. For warming up and retaining users, nothing beats push notifications.
The problem many affiliate marketers face is that they have to register with dozens of different ad networks: one specializes in push notifications, another in pop ads, and a third in video. This creates a host of inconveniences:
Disparate budgets: You have to top up your balance in 10 different places.
Different interfaces: You need to get used to a dozen different offices, each with its own features and "cockroaches".
Difficulty of analytics: It is impossible to summarize all the statistics in one place to see the big picture.
Waste of time: Switching between tabs, logging in, and setting up campaigns in different systems takes up valuable time that could be spent on optimization.
Mobivion solves this problem. We've compiled all the most popular and converting formats for casino traffic arbitrage within a single platform and advertising account.
Push notifications and In-Page Push: Our huge subscriber base around the world allows us to find casino players in any GEO, and In-Page Push technology gives you access to the "unreachable" iOS audience.
Pop-up & Pop-under traffic: Huge volumes of cheap traffic for quickly testing hypotheses and working with a wide audience.
Video Advertising (Instream & Outstream): Place your engaging videos on movie and entertainment sites to engage your audience visually.
Teaser and banner networks: Attract attention with bright creatives and intriguing headlines on thousands of partner sites.
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What does this give you as an advertiser?
Flexibility: You can launch a push campaign, and if the combination performs well, copy it right there in the dashboard and launch it on pop traffic, simply by adapting the landing page. This is the ideal tool for horizontal scaling.
Save time: One login, one balance, one interface for all your campaigns.
Comprehensive analysis: You see your entire funnel in one place. You can compare the effectiveness of different formats for the same offer and reallocate your budget to the most profitable one.
Having all your tools in one place isn't just convenient. It's a strategic advantage that allows you to be faster and more efficient than your competitors. And this is one of Mobivion's key advantages for launching casino advertising.
Convenient tools for deep analysis and quick optimization
As we've discovered, optimization is the heart of affiliate marketing. But to make the right decisions, you need the right data, presented in a convenient and understandable format. Having tons of traffic is useless if you can't analyze it and separate the good from the bad. At Mobivion, we've placed special emphasis on analytics and optimization tools because we understand that they help our clients earn money.
1. Detailed statistics in real time.
You don't have to wait hours for data to update. You see clicks, costs, and (if postbacks are set up) conversions in real time. Our statistics report allows you to group data into dozens of sections:
Campaign, Creative
GEO (country, region, city)
Device (type, brand, model)
OS (type, version)
Browser (type, version)
The Source ID is the most important parameter for optimization!
This allows you to scrutinize your campaign's performance and identify growth points or budget leaks. You might easily discover, for example, that on Xiaomi phones running Android 10 in São Paulo, your casino ad converts three times better than the campaign average.
2. Easy creation of Blacklists and Whitelists.
We've made the site optimization process as intuitive as possible. You don't need to manually copy and paste hundreds of IDs. With just one click, you can blacklist unprofitable sites and whitelist profitable ones directly in the statistics report. What's more, you can create global blacklists that will apply to all your new campaigns, saving you time and money.
3. Integration with trackers and Postback S2S.
We understand that professional affiliate marketers use external trackers (Binom, Keitaro, etc.) for more in-depth analytics. Our platform easily integrates with any tracker. Setting up S2S Postback takes just a couple of minutes. This allows you to transfer conversion data from your affiliate network back to our dashboard. What does this mean?
You can see the cost of each conversion (eCPA) and ROI directly in the Mobivion interface.
*You can use our CPA Goal—a smart algorithm that automatically optimizes your campaign to achieve your target cost per conversion. It will automatically increase bids on profitable sites and decrease them on unprofitable ones. It's like an autopilot for your campaign!
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We believe a good interface is one that helps, not hinders. Our tools are created by affiliate marketers for affiliate marketers. They allow you to quickly find insights and instantly apply them, turning data into profit. This makes Mobivion the ideal environment for effective casino traffic arbitrage.
Quickly launch campaigns to test hypotheses and scale sales
Speed is crucial in affiliate marketing. While you're waiting a week for your campaign to be approved, competitors will have already skimmed the cream off your new campaign. While you're spending half a day navigating a complex interface to launch a test, a trend could be gone. We at Mobivion understand this better than anyone, which is why we built our platform around the principle of maximum speed and simplicity.
1. Intuitive interface and fast moderation.
We've developed a step-by-step campaign creation wizard that will guide you through every setup step. Even if you're a beginner, you can launch your first campaign in 5-10 minutes. All settings are logically grouped, with helpful hints throughout. You don't need to read page-long manuals to understand how to set up targeting or budget.
But the most important thing is our moderation. We know that gambling is a specific vertical, and our moderators are trained to work with it.
Speed: 95% of campaigns are approved within 15-30 minutes during business hours. This means you can test a new idea almost instantly.
Loyalty: We will not reject your creatives for "misleading" if this is a standard gambling approach. We understand how casino advertising works. Of course, outright fraud and prohibited topics will not be accepted, but we do allow viable arbitrage approaches.
Feedback: If your campaign is rejected, you will receive a clear and understandable explanation of the reason, rather than a vague "policy violation."
2. Easily clone campaigns for scaling.
Imagine you've found a profitable ad network. How can you scale it horizontally? Mobivion makes it easy with just two clicks.
Click the "Clone Campaign" button.
Change one parameter (for example, country from Poland to Czech Republic or device from Android to iOS).
Click "Run".
That's it! A new campaign with all your creatives, landing pages, and targeting settings (except for the modified one) is now in moderation. This allows you to test dozens of hypotheses per day and quickly expand your success to new segments, GEOs, and devices. Instead of spending hours routinely creating identical campaigns, you spend minutes. This frees up your time for what matters most—analysis and finding new ideas.
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Quick launch and easy scaling aren't just features. They're key tools for surviving and thriving in the highly competitive casino traffic arbitrage environment. They allow you to stay ahead, test faster, find profitable combinations faster, and scale them faster, attracting more and more targeted casino players.
High-quality traffic and modern technologies to achieve your goals
Ultimately, no matter how convenient a platform is and how beautiful its reports, it all comes down to one thing: traffic quality. You can be an optimization genius, but if 90% of your ad network's traffic is bots, you'll never turn a profit. It's like trying to find a gold nugget in a mountain of junk.
At Mobivion, we're obsessed with traffic quality. We understand that our success is directly dependent on our clients' success. If you're profitable, you'll keep working with us. That's why we've invested heavily in developing and implementing cutting-edge filtering technologies.
1. Multi-level anti-fraud system.
Before traffic enters the auction and is shown in your campaign, it goes through several layers of verification:
Proprietary development: Our internal system analyzes every click across hundreds of parameters in real time, identifying suspicious activity (unnatural CTR, duplicate IPs, abnormal behavior).
Integration with market leaders: We use the best third-party traffic verification solutions (such as FraudScore) to provide an additional layer of protection. Their independent algorithms help catch the most sophisticated fraudulent schemes.
Post-analysis: We constantly analyze the quality of traffic from our publishers (website owners) based on advertiser feedback. If a site consistently generates low-quality traffic, we disconnect it from our network.
What does this mean for your casino advertising?
You pay for real people, not bots. This dramatically increases your chances of success, as every dollar invested goes toward attracting potential casino players, not feeding scammers.
2. Smart optimization algorithms (Smart Bidding).
As we've already mentioned, our CPA Goal algorithm is your personal optimization assistant. This machine-learning technology does the grunt work for you:
It analyzes which platforms, creatives, and audience segments bring you conversions at the desired cost.
Automatically increases bids on profitable segments to buy more of this type of traffic.
Reduces or completely disables display on ineffective sites, saving your budget.
You no longer need to spend hours poring over reports, manually compiling blacklists. You can entrust this to a smart system that operates 24/7, allowing you to focus on strategic tasks: finding new offers and creating creatives.
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The combination of clean, verified traffic and smart optimization technologies creates the perfect environment for achieving your casino traffic arbitrage goals. Mobivion is more than just an ad network. It's your trusted partner, providing all the necessary tools and resources to help you build a profitable and scalable player acquisition business. Start your successful gambling journey with us.